marketing-strategies

The brands were recognized and celebrated for setting new standards of innovation and excellence in their products, processes and marketing practices
exchange4media Staff Apr 21, 2022 9:18 PM

With PMAR predicting that digital will grow its share to 37% in 2022 and mobile will command 96% of this spends, mobile advertising is expected to dominate the gaming marketing space
Shantanu David Mar 7, 2022 8:55 AM

Talking about the association, the former Indian national Kabaddi team captain said that Fan2Play and Kabaddi have the same ethos, as both of them are games of skills
exchange4media Staff Feb 10, 2022 2:59 PM

In today's edition of ‘Pride of India Brands 2021’ series, Wakefit.co Co-founder & Director Chaitanya Ramalingegowda talks about the brand journey and marketing strategies for the company
Mansi Sharma Feb 8, 2022 8:50 AM

Guest Column: Rishi Kajaria, MD, Kajaria Bathware, and JMD, Kajaria Ceramics, shares ideas to bolster a marketing plan for leaving a lasting impression on the target audience
Rishi Kajaria Feb 4, 2022 8:29 AM

Chennai residents who need waterproofing solutions can avail the services by calling the toll-free number which will bring the Walltron Patrol Vehicle to their doorsteps
exchange4media Staff Jan 10, 2022 5:54 PM

Show producer Rohit Raj shared the details of marketing strategies they used to reach a larger cohort of people and why they decided to go heavy on traditional marketing
Mansi Sharma Dec 22, 2021 9:13 AM

India Brand Conclave 2021: A stellar panellists of industry leaders shared their views on ‘Has marketing changed from knowing your customer to knowing your customer segment?’
exchange4media Staff Dec 21, 2021 9:00 AM

Brands are perfecting discoverability, unleashing their potential, and engaging with their target audience via impactful campaigns through InMobi’s lock screen advertising platform, Glance
exchange4media Staff Nov 25, 2021 8:31 AM

The cricketer will represent muvin across 360-degree campaigns, which kickstarted with a muvin x Hardik Pandya digital film on the brand's digital & social properties
exchange4media Staff Nov 11, 2021 12:59 PM

Guest Column: This festive season, esp. after 18-tempestuous months of Covid, brands will come out with all guns blazing to reconnect with customers, writes Damyant Singh Khanoria, CMO, OPPO India
Damyant Singh Khanoria Oct 29, 2021 8:43 AM

With this association, the brand aims to build a strong brand resonance and top-of-the-mind recall among its potential customers
exchange4media Staff Sep 23, 2021 12:55 PM

The conference will showcase a stellar line-up of industry experts who will discuss the landscape of influencer marketing in India
exchange4media Staff Sep 16, 2021 8:52 AM

Rhea Patel, CEO and Founder of CLIQ, shares insights on emerging media and holistic marketing strategies, influencer marketing, and more
exchange4media Staff Sep 3, 2021 8:49 AM

Culture has gone virtual and so have the festivities. In 2020, more than 4 mn people discussed Diwali through 7.5 mn+ posts & comments on the platform, said Pant, Director - Marketing, Facebook India
Tasmayee Laha Roy Aug 31, 2021 8:39 AM

Guest Column: Neha Chauhan, Brand Strategy Partner, Arc. Worldwide, shares some great examples on how brands across categories have outrun the price war
Neha Chauhan Aug 31, 2021 8:30 AM

The summit will be held virtually on Friday, May 28, from 2:00 pm
exchange4media Staff May 19, 2021 8:16 AM

Fujifilm MD Haruto Iwata & Public Relations & CSR Lead Tribuhuwan Joshi, share valuable insights around brand's new innovations, upcoming initiatives, marketing strategy & more
Ritika Raj May 6, 2021 9:14 AM

Guest Column: Raj Shamani, Founder of Shamani Industries, Business Digital Content Creator and Podcaster, lists the best marketing strategies for FMCG products in India
Raj Shamani Apr 3, 2021 6:00 PM

Hyundai's Virat Khullar, and Innocean Worldwide India's Shiveshwar Raj Singh and Vivek Srivastava talk about leveraging the incoming IPL 2021 for Hyundai's smart cars campaigns
Raushni Bhagia Apr 1, 2021 8:50 AM