marketing-strategies
Rishabh Pant?blur=25

With this association, the brand aims to build a strong brand resonance and top-of-the-mind recall among its potential customers

exchange4media Staff Sep 23, 2021 12:55 PM

e4m’s Influencer Marketing Conference?blur=25

The conference will showcase a stellar line-up of industry experts who will discuss the landscape of influencer marketing in India

exchange4media Staff Sep 16, 2021 8:52 AM

Rhea - Cliq?blur=25

Rhea Patel, CEO and Founder of CLIQ, shares insights on emerging media and holistic marketing strategies, influencer marketing, and more

exchange4media Staff Sep 3, 2021 8:49 AM

Avinash Pant?blur=25

Culture has gone virtual and so have the festivities. In 2020, more than 4 mn people discussed Diwali through 7.5 mn+ posts & comments on the platform, said Pant, Director - Marketing, Facebook India

Tasmayee Laha Roy Aug 31, 2021 8:39 AM

Neha Chauhan?blur=25

Guest Column: Neha Chauhan, Brand Strategy Partner, Arc. Worldwide, shares some great examples on how brands across categories have outrun the price war

Neha Chauhan Aug 31, 2021 8:30 AM

Haruto Iwata & Tribuhuwan Joshi?blur=25

Fujifilm MD Haruto Iwata & Public Relations & CSR Lead Tribuhuwan Joshi, share valuable insights around brand's new innovations, upcoming initiatives, marketing strategy & more

Ritika Raj May 6, 2021 9:14 AM

Raj Shamani?blur=25

Guest Column: Raj Shamani, Founder of Shamani Industries, Business Digital Content Creator and Podcaster, lists the best marketing strategies for FMCG products in India

Raj Shamani Apr 3, 2021 6:00 PM

Hyundai's Virat Khullar?blur=25

Hyundai's Virat Khullar, and Innocean Worldwide India's Shiveshwar Raj Singh and Vivek Srivastava talk about leveraging the incoming IPL 2021 for Hyundai's smart cars campaigns

Raushni Bhagia Apr 1, 2021 8:50 AM

Vivek Srivatsa?blur=25

Vivek Srivatsa, Head- Marketing, Passenger Vehicles Business Unit, Tata Motors, discussed the marketing strategy for all-new SUV Safari and the impact expected from its launch

Noel Dsouza Feb 23, 2021 7:57 AM

ZenoMedia-EarShot?blur=25

Zeno will highlight EarShot’s podcasts in Hindi, English and other Indian languages, on subjects like politics, health & culture, across its Indian and Indian diaspora user base

exchange4media Staff Feb 5, 2021 12:19 PM

e4m Conclave Panel?blur=25

e4m Conclave: On the panel were Shivam Ranjan, Deepali Naair, Saurabh Varma, Samyukta Ganesh Iyer and Vani Gupta Dandia

exchange4media Staff Jan 19, 2021 8:50 AM

AnitaKotwaniCarat?blur=25

Guest Column: Marketing must be a win-win for all involved, customers, brands & agencies, says Anita Kotwani, CEO, Carat India

Anita Kotwani Dec 24, 2020 9:11 AM

Harish Narayann, Myntra?blur=25

With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of content & influencer marketing, and the brand’s marketing strategy.

Ritika Raj Dec 9, 2020 8:55 AM

pulse unique TVC campaign?blur=25

This campaign by Wunderman Thompson extends the narrative ‘Pran Jaaye Par Pulse Na Jaaye’ with two unique figure stick animated films, titled ‘The Husband-Wife’ and ‘Recycle Bin’

exchange4media Staff Dec 7, 2020 1:12 PM

ITC Vivel with AltMuseum?blur=25

This World Disability Day, ITC Vivel partners with AltMuseum to open the world of art to more than 280 million visually impaired people with its Voice of Art repository

exchange4media Staff Dec 4, 2020 2:02 PM

Honey Fraud Story?blur=25

Manisha Kapoor, Secretary General of ASCI, revealed that the body received 93 complaints from the category this year, out of which claims of only 5 cases were found true

Misbaah Mansuri Dec 4, 2020 8:47 AM

content upfront?blur=25

Industry sees it as a step towards collaboration among advertisers, agencies, and media owners

exchange4media Staff Aug 10, 2020 8:22 AM

e4m?blur=25

exchange4media has launched Content Upfront with its Festival Edition to be held on August 12-14

exchange4media Staff Jul 27, 2020 8:08 AM

Content Jam?blur=25

Join industry leaders as they share their brand journey during the times of COVID-19 at e4m’s virtual conference

exchange4media Staff May 26, 2020 9:09 AM