marketing-strategies

Indian furniture market for Herman Miller is booming: Jeremy Hocking

Jeremy Hocking?blur=25

Hocking, President - Herman Miller, lets us in on the company's expansion plans, foray into the digital market and its marketing strategies

Neethu Mohan Jan 17, 2020 8:34 AM

Watch: Branded content and native advertising go hand in hand: Gurmit Singh, Yahoo India

?blur=25

Gurmit Singh, Former VP & MD, Yahoo India shares his thoughts on content marketing campaigns

exchange4media Staff Sep 25, 2018 8:54 AM

Watch: There is no one way to define great KPI: Sidharth Gowda, Zirca Digital Solutions

?blur=25

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

exchange4media Staff Sep 17, 2018 8:54 AM

Brands see big markets in small towns

?blur=25

Rapid advancement in technology and better connectivity have significantly increased the scope of business in Tier I & Tier II and rural markets

Dolly Mahayan Apr 24, 2018 9:00 AM

Guest Column: Topical content is king: Zafar Rais, MindShift Interactive

Guest Column: Topical content is king: Zafar Rais, MindShift Interactive?blur=25

Digital marketing expert Zafar Rais lists five key content marketing trends for 2017

Zafar Rais Jan 6, 2017 8:06 AM

Lessons BlackBerry can learn from Nokia and Motorola

Lessons BlackBerry can learn from Nokia and Motorola?blur=25

As BlackBerry fights to re-establish itself in the mobile economy, exchange4media takes a look at the mistakes that led to the collapse of its counterparts

Saloni Surti Sep 24, 2013 8:09 AM