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exchange4media Staff Jan 19, 2023 6:22 PM

Air India?blur=25

Today, we begin our latest series on the Indian adland's beloved mascots, and who better to open the list than India's favourite monarch?

exchange4media Staff Jan 16, 2023 8:17 AM


Follow our channel for the latest news in media, advertising and marketing

exchange4media Staff Jan 10, 2023 12:56 PM

Koo Twitter?blur=25

As Twitter tries to steady itself in the aftermath of Musk's buyout, experts weigh in on whether its Indian alternative Koo has the potential to topple it

Nilanjana Basu Dec 14, 2022 8:16 AM


It may be a while before brands find a perfect substitute for Twitter, say industry watchers, who suggest placing their bets on the next best platform that suits their objective

Shantanu David Nov 14, 2022 8:29 AM


Adds 10 profile pictures, schedule a koo, save drafts & save Koo functionality

exchange4media Staff Nov 11, 2022 3:28 PM

sunil kamath?blur=25

Kamath was earlier Regional Vice President –APAC at Play Magnus

exchange4media Staff Jul 11, 2022 3:13 PM


With crypto exchange Vauld suspending transactions, questions are being raised about the lack of adherence to influencer advertising norms

Kanchan Srivastava Jul 8, 2022 8:34 AM


The campaign inspires people to cherish all the ‘extras’ they enjoy in life

exchange4media Staff Jun 30, 2022 1:14 PM

A Radhakrishnan?blur=25

The Co-Founder and CEO of Koo tells exchange4media that the more genuine a platform is, the more valuable it is for users, advertisers, and the whole ecosystem

Ruhail Amin Jun 27, 2022 8:45 AM


Take a look at some of the Holi brand campaigns that are adding to the festive flavour

exchange4media Staff Mar 17, 2022 8:23 AM


The #BejhijhakBol campaign, featuring women from everyday life, reiterates the need to break gender stereotypes and promote free-spirited conversations among women

exchange4media Staff Mar 8, 2022 2:57 PM

McDonald's Special Deals?blur=25

The ad world came back to regular programming in the past fortnight with a series of product/service-centric ads

Mansi Sharma Nov 22, 2021 8:36 AM

jeswant r?blur=25

The brand is hopeful of touching pre-Covid numbers in sales for the quarter, growing 50% over the 2020 numbers

Mansi Sharma Oct 21, 2021 8:17 AM

gaurav khetan?blur=25

Khetan was Vice President, Rights Acquisitions & Strategy, Star Sports

exchange4media Staff Oct 13, 2021 8:11 AM

Tae-Jin Park?blur=25

Park will take office on October 4, succeeding Kookhyun Shim to spearhead overall India operations

exchange4media Staff Oct 1, 2021 9:48 AM


The campaign includes a contest under the hashtags #MyHeartMySecret and #DilKaMaamlaHai where users can share secrets or habits that have helped them stay healthy and ‘young at heart’

exchange4media Staff Sep 29, 2021 1:35 PM

Phaneesh G.?blur=25

Prior to joining Koo, Gururaj led Engineering and Product teams at redBus

exchange4media Staff Sep 3, 2021 2:28 PM

Mayank Bidawatka?blur=25

Koo Co-Founder Bidawatka noted that creators on the micro-blogging platform, many of them unknown, have managed to build followers in lakhs because of the people feed

Javed Farooqui Aug 25, 2021 8:25 AM