sunil kamath?blur=25

Kamath was earlier Regional Vice President –APAC at Play Magnus

exchange4media Staff Jul 11, 2022 3:13 PM


With crypto exchange Vauld suspending transactions, questions are being raised about the lack of adherence to influencer advertising norms

Kanchan Srivastava Jul 8, 2022 8:34 AM


The campaign inspires people to cherish all the ‘extras’ they enjoy in life

exchange4media Staff Jun 30, 2022 1:14 PM

A Radhakrishnan?blur=25

The Co-Founder and CEO of Koo tells exchange4media that the more genuine a platform is, the more valuable it is for users, advertisers, and the whole ecosystem

Ruhail Amin Jun 27, 2022 8:45 AM


Take a look at some of the Holi brand campaigns that are adding to the festive flavour

exchange4media Staff Mar 17, 2022 8:23 AM


The #BejhijhakBol campaign, featuring women from everyday life, reiterates the need to break gender stereotypes and promote free-spirited conversations among women

exchange4media Staff Mar 8, 2022 2:57 PM

McDonald's Special Deals?blur=25

The ad world came back to regular programming in the past fortnight with a series of product/service-centric ads

Mansi Sharma Nov 22, 2021 8:36 AM

jeswant r?blur=25

The brand is hopeful of touching pre-Covid numbers in sales for the quarter, growing 50% over the 2020 numbers

Mansi Sharma Oct 21, 2021 8:17 AM

gaurav khetan?blur=25

Khetan was Vice President, Rights Acquisitions & Strategy, Star Sports

exchange4media Staff Oct 13, 2021 8:11 AM

Tae-Jin Park?blur=25

Park will take office on October 4, succeeding Kookhyun Shim to spearhead overall India operations

exchange4media Staff Oct 1, 2021 9:48 AM


The campaign includes a contest under the hashtags #MyHeartMySecret and #DilKaMaamlaHai where users can share secrets or habits that have helped them stay healthy and ‘young at heart’

exchange4media Staff Sep 29, 2021 1:35 PM

Phaneesh G.?blur=25

Prior to joining Koo, Gururaj led Engineering and Product teams at redBus

exchange4media Staff Sep 3, 2021 2:28 PM

Mayank Bidawatka?blur=25

Koo Co-Founder Bidawatka noted that creators on the micro-blogging platform, many of them unknown, have managed to build followers in lakhs because of the people feed

Javed Farooqui Aug 25, 2021 8:25 AM


Brand integration should fit neatly into the story narrative and not look forced, opine marketing leaders

Mansi Sharma Jul 26, 2021 9:15 AM


Founder-CEO Singh also shares that the brand is about to close an integrated agency partner to support its marketing efforts

Mansi Sharma Jul 23, 2021 7:59 AM


In his career spanning over two decades, Dasguupta has worked with GECIS & prominent media houses like Times of India and India Today Group

exchange4media Staff Jul 21, 2021 12:20 PM

ads of the fortnight?blur=25

This time around, it's a mix of goofy social media spots, traditional long-form storytelling and creativity across mediums

Mansi Sharma Jul 21, 2021 8:08 AM


As part of the campaign, the actor will star in a series of digital videos

exchange4media Staff Jul 6, 2021 11:50 AM