Want to up the transparency game on social media: Aprameya Radhakrishna, Koo

The Co-Founder and CEO of Koo tells exchange4media that the more genuine a platform is, the more valuable it is for users, advertisers, and the whole ecosystem

e4m by Ruhail Amin
Published: Jun 27, 2022 8:45 AM  | 3 min read
A Radhakrishnan

After Elon Musk’s Twitter bid was reportedly put on hold over threats around the lack of information regarding fake accounts, the question of bot traffic on social platforms has once again taken centrestage. Twitter, on its part, has maintained that Twitter fake accounts made up less than 5% of its users. On the back of these developments, Koo, the Indian micro-blogging site, says it is working to provide a genuine alternative that addresses the bot traffic concerns. 

Aprameya Radhakrishna, Co-Founder and CEO, Koo, told exchange4media that the more genuine a platform is, the more valuable it is for the users, the advertisers, and the whole ecosystem.

“When you are saying something as a creator, you are expecting real people, real comments and emotions to interact with you. And when you are not too sure whether the responses you are getting are real or not, genuine or not, it becomes a problem,” says Radhakrishna.

Speaking about the need for greater transparency on social platforms, he added that Koo as a platform is making all efforts to ensure that it stays transparent about whatever it is. 

“We have introduced a voluntary self-verification process which means if as a user, you care about the network that you are a part of, and you want others to know that you are a genuine person and a voice on the platform, then you go ahead and self verify yourself. This ups the game of the authenticity of the platform. And because of the number of people who do this, whenever a creator or an advertiser wants to reach out to that audience, a platform that shows authenticity, always gets a lot more value, not just perceptually, but true value. Businesses which are advertising on a genuine network will obviously get more hits,” he added.

When asked how brands were responding to Koo’s offerings, Radhakrishna said that being just two years old, the platform was still searching for engagement and user growth. “But we are doing it in a manner that is transparent and consistent. So, everybody knows what we are building.”

He also believes that whenever Koo will open channels for businesses to come and advertise, it will be taken a lot more seriously than others.

When asked if India is set to give the world its next big social platform, the Koo founder says given the innovative pace, India-based tech offerings are set to capture global imagination in the coming time. 

“India will build hundreds and thousands of apps, for the Indian use case. Out of these, few will capture the imagination of the world. In China, there were thousands of apps made in the last decade, TikTok and Zoom took the imagination to the next level and the entire world uses them. Similarly in India, we will build it in the Indian context. For example, in Koo, we are building in the context of expression in the local languages. Now there are several countries in the world where multiple local languages are spoken, which will be applicable to all those countries as well,” he added.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube