Koo invites users to be ‘extra expressive’ this Social Media Day

The campaign inspires people to cherish all the ‘extras’ they enjoy in life

e4m by exchange4media Staff
Published: Jun 30, 2022 1:14 PM  | 1 min read

Celebrating the essence of World Social Media Day, Koo has launched an exciting campaign - #ExtraSocial, which unleashes the yearning and love that Indians have for everything ‘extra’.

The campaign inspires people to cherish all the ‘extras’ they enjoy in life and get extra expressive by Kooing real-time across 10 languages. 

Link to the video - https://www.youtube.com/shorts/P0o3HPVLRMs

Depicting situations and conversations from day-to-day life, the video brings alive interesting ‘extras’ that Indians enjoy - like extra drama that involves mothers, extra punches in a movie, extra sleep on any given day, or even an extra sukha puri while munching gol gappas! Like all the extras that are cherished in life, the campaign encourages users to get #ExtraSocial by experiencing the freedom to express in their own local languages. 

Explaining the thought behind the campaign, a Koo spokesperson said, “Koo is an innovation in the world of language-first social media and has enabled millions of non-English speakers, including first-time users to freely express themselves in their native language. This Social Media day, we invite every Indian to join us and get extra expressive by sharing all the extra things that they enjoy and celebrate in life. Let’s get #ExtraSocial.”  


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