insight
She brings decades of experience in corporate communications, sustainability, and stakeholder engagement across some of India’s largest conglomerates and multinational companies
e4m Staff May 28, 2026 1:23 PM
Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions
Imran Fazal May 28, 2026 9:25 AM
Guest Column: Dr. Sandeep Goyal writes on what Goafest can borrow from other global festivals of media and creativity
Sandeep Goyal May 27, 2026 8:26 AM
The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy
NATIVE CONTENT May 26, 2026 11:48 AM
Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape
Shripad Kulkarni May 26, 2026 7:57 AM
NS Satish, Chief Executive Officer, Haier Appliances India, will share key insights on the topic ‘The New Growth Engine: Consumer-First Thinking in a Multi-Touchpoint World’
Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more
Imran Fazal May 22, 2026 8:42 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how AI and data reveal trends, but market visits build the practical judgment behind true consumer insight
Ganapathy Viswanathan May 18, 2026 8:10 AM
In a conversation with Dr. Annurag Batra, India's original media pioneer reflects on 33 years of Zee, the ₹43,000-crore debt he repaid, and why the best disruption from his house is still to come
e4m Staff Apr 10, 2026 9:11 AM
Tuan Vu Anh has been elevated to Consumer Market Insight Director & Strategy Lead - Personal Care Greater Asia at Unilever
According to the latest WARC Media Platform Insights report, Netflix’s advertising revenue surpassed $1.5 billion in 2025
e4m Staff Feb 24, 2026 7:58 PM
From agentic AI streamlining workflows to contextual streaming TV ads that adapt in real-time, the future belongs to brands that embrace innovation while staying rooted in genuine customer insights
e4m Staff Jan 15, 2026 4:06 PM
The update comes ahead of the busy Christmas and New Year campaign season
The book ‘Pandeymonium: Piyush Pandey on Advertising’ reminds us why he was called the ‘Adman of India’
e4m Staff Oct 24, 2025 5:27 PM
Rajat Mendhi’s mandate will be to drive planning and cultural insight development for the agency
e4m Staff Oct 14, 2025 9:22 AM
Guest Column: Kedarswamy Ravangave, EVP – Marketing, Kotak Mahindra Bank, says each customer insight is a key opportunity for banks to innovate and stay competitive in a rapidly evolving market
Kedarswamy Ravangave Sep 30, 2025 2:29 PM
Vinay Virwani joins from Dabur India, where he served as Head of Consumer Insights
According to the Crisp Insight’s eDART-IPL24 report, the strong recall of these barnds underscores the growing impact of non-FCT strategies such as team sponsorships, stadium branding
e4m Staff Mar 13, 2025 3:14 PM
'Disha's dedication to fitness and overall well-being perfectly aligns with Insight Cosmetics' mission of offering a wide range of safe and toxic-free products', said the brand
exchange4media Staff Aug 8, 2023 12:26 PM
Prior to joining Insight, Subrahmanya held multiple leadership roles at Atos
exchange4media Staff Apr 5, 2023 2:46 PM
The campaign highlights the ‘Insights’ feature that helps users make an informed property decision
exchange4media Staff Feb 11, 2023 8:47 AM
Leung takes over from Wayne Levings who will now focus on his role as Kantar CCO
exchange4media Staff Jan 11, 2023 11:42 AM
Kumar’s last role was at Kantar India where he was a Geo Lead for consumer division in North zone
exchange4media Staff Sep 7, 2022 10:41 AM
Quora’s Category Insights eBook gives marketers a glimpse into the platform's 300,000+ trending topics and a wealth of data points across 6 industries and their active users
exchange4media Staff Jan 28, 2022 2:23 PM
The collaboration will combine L2's voter insights with Comscore's patent-pending Predictive Audiences methodology
exchange4media Staff Jan 14, 2022 1:16 PM
Led by Shalini Sinha, it will focus on leveraging consumer behaviour and tech to bolster brand transformation
exchange4media Staff Aug 4, 2021 8:26 AM
The suite comprises three offerings -- ConsumeriQ, CreativeiQ and ContentiQ, each designed to help brands gain a better understanding of consumers
exchange4media Staff Jul 21, 2021 10:04 AM
The Market Research Society of India is hosting 8 sessions at IMRD21, for the great work done by the community, as part of ESOMAR IMRD21 ‘Building a better future, through Insights’
exchange4media Staff May 5, 2021 3:13 PM
The dedicated unit will be specialising in consumer understanding, consumer behaviour and trend spotting that can lead to brand solutions
exchange4media Staff May 5, 2021 8:18 AM
For gaming and entertainment, the number of transactions made at night increased by 34% while the number of transactions made during the day decreased by 11% in 2020 vs. 2019
exchange4media Staff Apr 20, 2021 2:05 PM
The panellists discussed how cooking and eating habits of consumers during the COVID times have impacted the food industry
exchange4media Staff Nov 5, 2020 8:32 AM
Guest Column: Navin Shenoy, Head of Marketing - Youth, Music & English Entertainment, Viacom18, lists key insights from the MTV Insights Studio study that are relevant to every youth marketer now
Navin Shenoy Aug 13, 2020 8:55 AM
According to Google's 'What is India searching for: Insights for Brands Report', people are using their time going digital to binge-watch, read, learn & seek new ideas during the lockdown
exchange4media Staff May 2, 2020 10:01 AM
The trends also revealed that for 22% of Indians, plastic wastage is the top concern environmentally – significantly higher than the global average of 15%
exchange4media Staff Feb 12, 2020 12:22 PM
Titled MTV Mera Bharat Amazeballs, the study focuses on the changing mindsets of Indian youth who aim to make India great again
exchange4media Staff Jan 27, 2020 4:20 PM