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As audiences fragment across platforms, experts weigh in on why iconic celebrities remain valuable
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares his take on why a brand chooses to change the logo and messaging
Yesudas S Pillai Sep 7, 2026 8:30 AM
From big brand transformations and celebrity-led campaigns to nostalgia, humour, purpose and culture, these are the ads that made the cut this week
Aryendra Khan Sep 5, 2026 8:56 AM
Prior to this, Samarjit Singh served as the Co- Founder & CEO at Ekaaya Network
Prior to joining YRF, Jethi served as Head of Business Development at Cornerstone Sport and Entertainment Private Limited
Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising world.
Aryendra Khan Aug 22, 2026 10:03 AM
As Zakir Khan celebrates his 39th birthday, his brand collaborations show how staying true to his voice has become his biggest commercial strength
e4m Staff Aug 20, 2026 8:42 AM
The campaign includes more than 70 billboards across Mumbai, Bengaluru, and Delhi in phase 1
e4m Staff Aug 19, 2026 1:26 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why Shah Rukh Khan continues to remain in the consideration set for major brands seeking celebrity endorsers
Ganapathy Viswanathan Aug 17, 2026 12:03 PM
His earlier stints include roles at Kommune India, NEWJ, Viacom18, GroupM, Reliance Broadcast Network, among others
e4m Staff Aug 17, 2026 10:47 AM
The development comes after e4m reported that Swamy had been nominated and elected by the AAAI board to replace Shashi Sinha on the BARC board
e4m Staff Aug 14, 2026 6:46 PM
A popular cultural segment returns to the digital space, years after its successful run on ETV Urdu
e4m Staff Aug 14, 2026 1:54 PM
The company said growth was driven by demand from direct advertisers in quick commerce, BFSI, fintech and retail
e4m Staff Aug 12, 2026 12:31 PM
The company’s consolidated revenue from operations stood at Rs 265.83 crore in the April-June quarter, down from Rs 329.36 crore in the year-ago period
e4m Staff Aug 12, 2026 10:12 AM
The campaign is conceptualised and written by Prasoon Joshi, Chairman, Omnicom Advertising India, and developed by Google with McCann India and Nirvana Films
e4m Staff Aug 10, 2026 6:40 PM
At JioHotstar, Kapilesh Prakash served as Sr. Vice President - Entertainment Ad Sales
Ghosh has stepped down as Senior Editor and Head of Input, Senior Anchor - Republic Bangla
As music becomes one of entertainment's most valuable long-tail assets, production houses are building their own labels, signalling a broader shift from content creation to IP ownership
Kanchan Srivastava Aug 6, 2026 9:31 AM
The 3-day summit, taking place from 12–14 August in Udaipur, will see leaders from higher education, policy and technology explore how institutions can remain globally relevant over the next decade
The revival of "Googly Woogly Wooksh" also highlights the importance of protecting creative equity
Usha was earlier a journalist with Indiantelevision.com and HT Media, and has led PR and Crp Comm at STAR India, ZEEL, and MX Player
e4m Staff Jul 23, 2026 4:02 PM
He will lead sponsorship sales across Rusk’s IP slate and help scale Alright TV! as a brand and OTT platform
e4m Staff Jul 23, 2026 12:12 PM
As agencies stack up AI, commerce and consulting mandates, the industry is asking whether the campaign brief has quietly become a business one
Aryendra Khan Jul 23, 2026 9:20 AM
Raju Omlet was launched in 2013 and was popular for its everyday egg dishes
e4m Desk Jul 20, 2026 12:22 PM
Prior to joining YRF, he was associated with Collective Artists Network
e4m Staff Jul 13, 2026 1:50 PM
Singh brings over 27 years of experience across corporate communications, public affairs, sustainability and reputation management
Mehta brings over 20 years of experience across business strategy, marketing and content thought leadership
e4m Staff Jul 8, 2026 12:23 PM
Sitars to spleens, buffaloes to Barcelona: this week's ads prove brands will chase any story that sticks
Aryendra Khan Jul 4, 2026 8:34 AM
As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads
Anuja Jain Jul 1, 2026 8:41 AM
Kshitiz joins Redcliffe Labs with over 26 years of experience across sectors like diagnostics, healthcare, pharmaceuticals and FMCG
e4m Staff Jun 30, 2026 12:54 PM
Siddharth Roy Kapur will provide strategic guidance on content investment opportunities, industry partnerships, platform expansion and long-term value creation
e4m Staff Jun 29, 2026 4:02 PM
The agency has been founded by Vijay Amruth Raj, a former journalist, PR leader, and corporate communications expert with over 25 years of experience
e4m Staff Jun 29, 2026 3:51 PM
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
e4m Staff Jun 29, 2026 1:55 PM
Richa Anirudh joined Kadak as a consultant in August 2025 and hosted the show Unkahi on the platform
e4m Staff Jun 29, 2026 12:37 PM
Under the partnership, Rusk Media will produce and distribute the content through its proprietary Alright! TV platform and global digital channels
e4m Staff Jun 29, 2026 10:32 AM
Common Advertisement Code shifts the focus from follower counts to accountability, as marketers say trust, compliance and credibility will become the new currency of creator partnerships
Shalinee Mishra Jun 26, 2026 9:25 AM
In a social media post, Shukla reflected on his long professional association with Priyadarshan
e4m Staff Jun 24, 2026 12:19 PM
At e4m CTV Conference, Russhabh R. Thakkar, Founder and CEO of Frodoh, spoke on the growing disconnect between audience consumption patterns and advertising investments
e4m Staff Jun 18, 2026 7:04 PM
Celebrity-endorsed commercials registered a 34% increase in ad volumes compared with the previous season
e4m Staff Jun 17, 2026 3:26 PM
Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers
Shantanu David Jun 15, 2026 9:12 AM
As Leo South Asia's CEO takes his seat on the Entertainment Lions for Gaming jury, he has a pointed message for brands that confuse gaming culture with gaming aesthetics
Aryendra Khan Jun 10, 2026 8:53 AM
In his new role, he will lead regional growth initiatives, strategic partnerships, audience acquisition, and technology-led marketing solutions
Neha Jolly Sawhney, Head of Ad Revenue, and Yagnesh Ravi, Lead Ad Solutions at Snap Inc., discuss Snapchat’s growing adoption among advertisers in India
Sunidhi Vijay Jun 5, 2026 8:57 AM
Sources familiar with the development suggest Usha Rachael Thomas could be headed to Yash Raj Films