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The awards ceremony celebrated the achievements of women leaders and veterans who continue to redefine the communications and PR landscape through purpose-driven leadership and industry impact
e4m Staff May 22, 2026 1:57 PM
Distinctive design systems are emerging as a key differentiator, helping brands build consistency across platforms while adapting to fragmented consumer journeys, say experts
Sunidhi Vijay Apr 14, 2026 9:00 AM
Sachin Joseph, EVP – Marketing & IT, Paragon, on reimagining the brand’s marketing playbook, and the opportunities and risks in scaling an underleveraged category
Pooja Yadav Apr 7, 2026 8:57 AM
Experts tell e4m that GLP-1 has the potential to fundamentally reshape food consumption patterns, shifting consumer behaviour from impulse-driven eating to more intentional, value-led choices
Pooja Yadav Apr 2, 2026 8:50 AM
Gonzalo Olivera to take over as President and lead creative, strategy, delivery and operations
The agency clinched multiple top honours and also secured six Black Dragons across various accounts
e4m Staff Oct 11, 2025 9:27 AM
The campaign is conceptualised and executed by Turmeriq Integrated Marketing Solution, Paragon’s creative agency partner
e4m Staff Sep 24, 2025 1:31 PM
The studio’s on-screen warning is a bold move to protect creative IP in the era of generative AI
e4m Staff Aug 11, 2025 12:20 PM
The organized live events segment stood at Rs 142 billion in 2024, riding on the surge of ticketed concerts, sports events, B2B gatherings, government events, and weddings
Conceived and executed by Turmeriq, Paragon’s creative agency partner, the film moves away from conventional advertising tropes
e4m Staff Apr 10, 2025 3:00 PM
The institute has launched the immersive Virtual School, marking the culmination of four years of investment in innovation and pioneering new digital learning formats
One of the earliest Wagon R campaigns positioned it as the car of choice for some of the most interesting people
e4m Staff Dec 19, 2024 2:21 PM
Sumit Sonal, Head of Marketing, Qualcomm India, shares insights behind the Power To Move campaign, consumer-facing brand identity, expanding Snapdragon’s AI capabilities & more
Ritika Raj Nov 8, 2024 1:39 PM
The 24th Edition of the Dragons of Asia 2024 Awards held on October 18th in Kuala Lumpur
e4m Staff Oct 23, 2024 9:27 AM
The campaign spanned across 10 states and 15 cities, including Mumbai, Delhi, Kolkata, and Chennai
e4m Staff Sep 23, 2024 2:21 PM
Sachin Joseph, Executive VP - Marketing and IT at Paragon Footwear, spoke to e4m on the idea behind the brand’s repositioning and more
Chehneet Kaur May 27, 2024 8:40 AM
The new brand identity celebrates the unstoppable spirit of the common man
e4m Staff May 24, 2024 5:07 PM
With the partnership, Paragon looks to tap into the younger generations
e4m Staff Oct 25, 2023 6:21 PM
Amedeo Aragona, Marketing Director-Indian Subcontinent, Kinder Products, Ferrero India opened up about the challenges of being a chocolate brand, consumer behaviour shifts and more
Chehneet Kaur Oct 17, 2023 8:45 AM
The agency will manage traditional media outreach, digital PR and social media engagement to amplify the brand's 'presence and resonance'
e4m Staff Sep 18, 2023 2:04 PM
The campaign launched with a film featuring the cricketing legend that highlights how technology will deeply disrupt every aspect of life
exchange4media Staff May 29, 2023 2:03 PM
The TVC was developed and executed by Hammer India, a creative advertising agency based in Kochi
exchange4media Staff Apr 10, 2023 3:19 PM
The protagonists of the documentary, joined a very special press conference, coming all the way from the Theppakadu Elephant camp in Tamil Nadu
exchange4media Staff Mar 24, 2023 1:02 PM
Readers can scan the QR codes placed on the advertisement and watch the ad play out on their phones
exchange4media Staff Mar 5, 2023 6:00 PM
OPPO’s CMO Damyant Singh speaks to e4m on the recent collaboration with the popular show House of the Dragon and how reading consumer behaviour helps with better performance
Nilanjana Basu Dec 8, 2022 2:43 PM
The ‘House of the Dragon’ merchandise celebrates the season of Fire and Blood and is dedicated to fans across India
exchange4media Staff Sep 19, 2022 12:53 PM
Sidharth Shakdher, EVP of Disney+ Hotstar, outlines how the platform adopted a multi-pronged approach for the show with a scale to match that of its predecessor 'Game of Thrones'
Sonam Saini Sep 15, 2022 8:21 AM
Tyagi aims to strengthen the language and image of Vanity Wagon across all their platforms
exchange4media Staff Sep 9, 2022 2:12 PM
Disney+ Hotstar has collaborated with Swiggy for its American fantasy drama series ‘House of the Dragon’
Sonam Saini Aug 23, 2022 5:12 PM
Gonzalo Brujó has been given the Global Chief Executive's role
exchange4media Staff Jul 12, 2022 10:37 AM
Tejnani was earlier Group Account Head at Perfect Relations
exchange4media Staff Jul 11, 2022 3:07 PM
Launched by former Sony executive Mairu Gupta & ex-Metapurse steward Anand Venkateswaranand, eDAO will act as an ‘operating system’ for culture & communities across art, music, film, events & gaming
exchange4media Staff Jun 16, 2022 5:13 PM
Rao will oversee Analytics, Alliances, Marketing, Sales, and Product Innovation
exchange4media Staff Mar 24, 2022 11:51 AM
Linear Squared has a cloud and AI-based demand planning and forecasting platform
exchange4media Staff Jan 6, 2022 8:21 PM
The campaign conceived by Lowe Lintas Bangalore focuses on the functional aspects and aims to build awareness for the brand
exchange4media Staff Nov 9, 2021 7:40 AM
Malik – Divisional Chief Executive - Food Business, ITC shared insights on how companies can stay ahead of the digital curve at the e4m eTechmanch
exchange4media Staff Jun 26, 2021 8:42 AM
Almeida will be responsible for heading the branding, communication, and digital marketing functions
exchange4media Staff Apr 21, 2021 2:20 PM
With the launch, the company aims to cater to the marketing needs of over 50 million SMEs in India
exchange4media Staff Mar 10, 2021 1:22 PM
Balakrishnan brings with him a rich experience of close to two decades in the Insurance and Finance Industry
exchange4media Staff Feb 11, 2021 12:12 PM
This partnership further reinforces GoNuts aim to be a part of fans celebratory moments and create intimate memories for them
exchange4media Staff Jan 12, 2021 1:42 PM
The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well
Noel Dsouza Jan 11, 2021 8:19 AM
In a conversation with e4m, George, Co-Founder, GoNuts, talks about how the pandemic has impacted influencer marketing and their plans to overcome the challenges
Ruhail Amin Dec 21, 2020 9:12 AM
Gaurav Sharma, Chief Programming and Digital Strategy Officer, says, the initiative is designed to ensure maximum listener engagement and unparalleled customer experience
exchange4media Staff Dec 15, 2020 1:38 PM
Joji George, Co-Founder, Gonuts, spoke on ‘Building a Brand in the Experience Economy’ at the recent e4m India Brand Conclave 2020
exchange4media Staff Dec 4, 2020 1:12 PM
The campaign reflects the brand’s essence to provide a tension-free future with effective insurance solutions
exchange4media Staff Aug 15, 2020 2:00 PM
Under this partnership, key artists on GoNuts will be featured on BookMyShow, allowing users to engage with celebrities through both platforms
exchange4media Staff Jul 21, 2020 1:27 PM
The report shows that searches for ‘Dalgona coffee recipe at home' saw a 5,000% spike
exchange4media Staff Jun 22, 2020 1:18 PM