FabAlley embraces body positivity with #FabFitsAll campaign
Avon announces Saiyami Kher as face of international brand, Mark
SBI Life's new campaign targets millennials to take insurance as a happy responsibility
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Karamjit Dua to head ZEE Entertainment’s Content & Partnership vertical
Outgoing Marketing Head Vipul Prakash of PepsiCo to join MakeMyTrip
Indian Society of Advertisers elects Sunil Kataria as Chairman
This will be Kataria’s third consecutive term as the Chairman
Watch: Digital evolution cannot happen without quality content: Sunil Kataria
CEO, India & SAARC, Godrej Consumer Products Limited talks about the evolution of content marketing and digital content
Godrej Protekt unveils new campaign for its Protekt Mr. Magic powder to liquid handwash
The TVC is conceptualised by Creativeland Asia and communicates the innovation and the ease of making the handwash in an interesting way
Godrej Properties offers home buyers affordable EMIs with its #Happy EMIs campaign
The campaign is being leveraged across all media platforms including, digital video, print, out of home, radio and social media
Consumers want to try new disruptive formats: Sunil Kataria, Godrej
CEO – India & SAARC, Godrej Consumer Products Limited (FMCG Business), shared the idea behind the company's new innovation and how it helps bring abou...
Content JAM: Storytelling in today's digital age
Rajesh Ramakrishnan, MD, Perfetti Van Melle India, & Sunil Kataria, Business Head - India & SAARC, Godrej Consumer Products Limited (GCPL) to address...
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Godrej Security Solutions launches #StayConnected campaign on Twitter for Friendship Day
The brand engaged with audiences with a personalised tweet response every 30 seconds, leading to nearly half-a-million impressions for the activity
Godrej Locking Solutions and Systems urges people to ‘Stay safe in an unsafe world’
Launches brand thematic film promoting its public awareness initiative #HowSafeAreYou
Will Darshan Gandhi approve of your Cannes 2018 entry?
In a free-wheeling chat with exchange4media, Gandhi reveals what she will be looking for while judging the entries for 'Product Design Lions' Cannes 2...
World Environment Day: Godrej video shows how to work for #PlanetPeopleProfits
Conceptualized by Creative Land Asia, the genesis of the film lies in the idea that companies can help solve critical environmental issues while stren...
Isobar launches Voice-Enabled Mobile Banner for Godrej Security Solutions
Isobar’s core idea was to enhance and capture the bond between the mother’s voice and her kid’s reaction in an engaging, yet relatable manner
Mr Marketer, what's your game plan this IPL season?
Brands are allocating their media spends on the lucrative IPL and also aiming at attractive packages of Sony and Zee in order to increase reach
Will Cambridge Analytica Data Abuse make brands 'distrust' FB?
Brand safety concerns are at an all-time high with digital platforms. Could this be the tipping point for brands to shun Facebook?
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Godrej Appliances redeploys media spends; goes heavily on digital and on-ground
For its newly launched power-saving inverter AC under its premium sub-brand NXW, Godrej Appliances will be emphasising more on on-ground and digital i...
Godrej rewrites brand positioning with Script, its new furniture store
Opens first physical store of Script in Bengaluru; plans big for the coming year
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Godrej Appliances offers a solution to invisible allergens in new TVC
The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand’s ‘Soch ke banaya hai’ p...
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Godrej & Boyce targets Rs 320 crore by FY21 for its new premium furniture brand Script
With a marketing budget of Rs 25-30 crores, Godrej & Boyce will put more emphasis on digital for its new premium brand Script
Goodknight and Godrej protekt encourage children to play fearlessly
Launch two new campaigns Goodknight #ChildrensPlayDay and Godrej protekt #SayNoToNo to encourage parents to spend quality time with kids
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Godrej Locks's gritty #HowSafeAreYou campaign exposes the mind of a criminal
Godrej Locks and Solutions Systems is trying to replicate the ideology of creating a platform to bring about awareness about heinous crimes that take...
BARC Week 43: Videocon D2H and Hindustan Lever continue their lead over Top 10 Brands & Advertisers respectively
Videocon D2H and Hindustan Lever maintained its lead over BARC’s Top 10 Brands and Advertisers respectively for Week 43 (October 21-27)
Prakash joined PepsiCo in 1998 in India, and since then has held various positions across marketing and franchise functions in the company both in India and abroad
Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji
Your weekly news roundup, a summary of some of the stories to keep an eye on