Watch: Digital evolution cannot happen without quality content: Sunil Kataria

CEO, India & SAARC, Godrej Consumer Products Limited talks about the evolution of content marketing and digital content

Godrej Protekt unveils new campaign for its Protekt Mr. Magic powder to liquid handwash

The TVC is conceptualised by Creativeland Asia and communicates the innovation and the ease of making the handwash in an interesting way

Godrej Properties offers home buyers affordable EMIs with its #Happy EMIs campaign

The campaign is being leveraged across all media platforms including, digital video, print, out of home, radio and social media

Consumers want to try new disruptive formats: Sunil Kataria, Godrej

CEO – India & SAARC, Godrej Consumer Products Limited (FMCG Business), shared the idea behind the company's new innovation and how it helps bring abou...

Content JAM: Storytelling in today's digital age

Rajesh Ramakrishnan, MD, Perfetti Van Melle India, & Sunil Kataria, Business Head - India & SAARC, Godrej Consumer Products Limited (GCPL) to address...

Godrej Security Solutions launches #StayConnected campaign on Twitter for Friendship Day

The brand engaged with audiences with a personalised tweet response every 30 seconds, leading to nearly half-a-million impressions for the activity

Godrej Locking Solutions and Systems urges people to ‘Stay safe in an unsafe world’

Launches brand thematic film promoting its public awareness initiative #HowSafeAreYou

Will Darshan Gandhi approve of your Cannes 2018 entry?

In a free-wheeling chat with exchange4media, Gandhi reveals what she will be looking for while judging the entries for 'Product Design Lions' Cannes 2...

World Environment Day: Godrej video shows how to work for #PlanetPeopleProfits

Conceptualized by Creative Land Asia, the genesis of the film lies in the idea that companies can help solve critical environmental issues while stren...

Isobar launches Voice-Enabled Mobile Banner for Godrej Security Solutions

Isobar’s core idea was to enhance and capture the bond between the mother’s voice and her kid’s reaction in an engaging, yet relatable manner

Mr Marketer, what's your game plan this IPL season?

Brands are allocating their media spends on the lucrative IPL and also aiming at attractive packages of Sony and Zee in order to increase reach

Will Cambridge Analytica Data Abuse make brands 'distrust' FB?

Brand safety concerns are at an all-time high with digital platforms. Could this be the tipping point for brands to shun Facebook?

Godrej Appliances redeploys media spends; goes heavily on digital and on-ground

For its newly launched power-saving inverter AC under its premium sub-brand NXW, Godrej Appliances will be emphasising more on on-ground and digital i...

Godrej rewrites brand positioning with Script, its new furniture store

Opens first physical store of Script in Bengaluru; plans big for the coming year

Godrej Appliances offers a solution to invisible allergens in new TVC

The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand’s ‘Soch ke banaya hai’ p...

Godrej & Boyce targets Rs 320 crore by FY21 for its new premium furniture brand Script

With a marketing budget of Rs 25-30 crores, Godrej & Boyce will put more emphasis on digital for its new premium brand Script

Goodknight and Godrej protekt encourage children to play fearlessly

Launch two new campaigns Goodknight #ChildrensPlayDay and Godrej protekt #SayNoToNo to encourage parents to spend quality time with kids

Godrej Locks's gritty #HowSafeAreYou campaign exposes the mind of a criminal

Godrej Locks and Solutions Systems is trying to replicate the ideology of creating a platform to bring about awareness about heinous crimes that take...

BARC Week 43: Videocon D2H and Hindustan Lever continue their lead over Top 10 Brands & Advertisers respectively

Videocon D2H and Hindustan Lever maintained its lead over BARC’s Top 10 Brands and Advertisers respectively for Week 43 (October 21-27)

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