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Jain was earlier VP, Corporate Strategy and Chief of Staff at Honasa Consumer
e4m Staff Jul 14, 2026 1:05 PM
Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, writes agencies need to prove their data can be trusted at speed, across channels, and complex ecosystems
NATIVE CONTENT Jul 14, 2026 10:03 AM
Guest Column: Adman Prabhakar Mundkur writes as Indian family businesses become more professionally managed, another layer of power is quietly emerging: the family office
Prabhakar Mundkur Jul 13, 2026 10:17 AM
As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust
Anuja Jain Jul 10, 2026 9:03 AM
Mrinall Dey has founded Brevanta Communications to offer strategic counsel to business leaders after a successful career in corporate communications
e4m Staff Jul 8, 2026 12:16 PM
On July 1, 1941, a 10-second Bulova ad before a baseball game quietly launched the business of television advertising as we know it
Aryendra Khan Jul 1, 2026 12:28 PM
The agency has been founded by Vijay Amruth Raj, a former journalist, PR leader, and corporate communications expert with over 25 years of experience
e4m Staff Jun 29, 2026 3:51 PM
With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads
Anuja Jain Jun 22, 2026 8:45 AM
Rawal most recently served as Assistant General Manager - Marketing at Ceasefire Industries
e4m Staff Jun 20, 2026 7:59 AM
As per New AppsFlyer, the Indian Subcontinent’s short drama sector has grown by 95% in subscription-paid installs
e4m Staff Jun 17, 2026 4:58 PM
Nitin Golani has over two decades of global experience across education, technology, and consumer sectors
e4m Staff Jun 16, 2026 2:08 PM
A high stakes gamble on microtech influencer accompanied by the meme culture completely rewriting the rule of consumer electronics launches
NATIVE CONTENT Jun 11, 2026 2:41 PM
If the proposed listing goes through, Kuku may become the first Indian microdrama-led startup to test if public markets are ready for mobile-first entertainment as a serious consumer internet business
Kanchan Srivastava Jun 8, 2026 8:53 AM
The complaint alleges that electronic evidence collected during the investigation demonstrated that copyrighted JioStar content was being retransmitted through IPTV channels without authorisation
Imran Fazal Jun 1, 2026 8:30 AM
Prior to joining KKR, Parekh was associated with Welspun One, where she served as Head of Corporate Communications and Public Relations
e4m Staff May 29, 2026 11:46 AM
BW Legal World’s latest issue explores the philosophy, governance, and leadership shaping the future of law beyond individual legacy and towards enduring institutions
e4m Staff May 28, 2026 6:36 PM
Legal and tax experts said the immediate fallout could shift from courtroom battles to insolvency proceedings before the National Company Law Tribunal
Imran Fazal May 28, 2026 9:21 AM
For months, the Additional Solicitor General became the face of the Union government’s aggressive push against the real money gaming (RMG) industry
Imran Fazal May 28, 2026 8:08 AM
India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.
Brij Pahwa May 26, 2026 5:09 PM
The platform is expected to be formally unveiled by the end of this month
e4m Staff May 23, 2026 8:52 AM
Agency doubles last year’s tally with wins across media, experiential, PR and integrated marketing categories, including 35 metals and 13 merits
e4m Staff May 23, 2026 8:52 AM
Most recently, Sandeep Ghosh was Group Country Manager, India and South Asia at Visa
e4m Staff May 13, 2026 11:14 AM
Lalita Nayak has over two decades of experience across fintech, media, gaming, and digital platforms
e4m Staff May 11, 2026 1:23 PM
Sharada A. L., Founder Director of Population First, who initiated Laadli Media Awards, writes why mainstream advertising must treat gender sensitivity as a core measure of excellence
Sharada A L May 9, 2026 12:41 PM
Guest Column: Veteran adman Prabhakar Mundkur explains why quiet firing may protect short-term optics, but can damage long-term culture
Prabhakar Mundkur May 7, 2026 9:33 AM
Iyer's role is expected to support the company’s ongoing efforts to build a creator-led content and distribution ecosystem
Imran Fazal May 6, 2026 2:38 PM
Previously, Sinha worked with The Indian Express, BBC News, among others
e4m Staff Apr 30, 2026 5:16 PM
India’s martech economy is nearing ₹1 lakh crore, with spending shifting towards AI, retail media, first-party data, and transaction-driven marketing systems.
Brij Pahwa Apr 27, 2026 3:10 PM
Jamuar is an ex IRTS officer with wide experience across the Indian railways, DMRC, and internationally in the UK, USA, France, Middle East and Europe
e4m Staff Apr 27, 2026 1:02 PM
Bhatia led Firstpost and Creator18 at Network18, where he was tasked with building a creator-first media proposition amid growing competition among legacy publishers and digital-native platforms
Imran Fazal Apr 27, 2026 10:53 AM
Prior to his appointment as Chief Executive Officer, Rajsekhar Datta Roy served as Chief Delivery Officer and was a key member of Sonata Software’s executive leadership team
e4m Staff Apr 27, 2026 10:45 AM
Legal experts say the missing refund safe harbour has left both consumers and companies exposed
Imran Fazal Apr 27, 2026 8:55 AM
Frodoh to design and deploy a CTV-first technology that enables first-screen monetisation
e4m Staff Apr 21, 2026 8:11 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about the Lenskart controversy and a cultural misstep
Ganapathy Viswanathan Apr 20, 2026 1:03 PM
Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.
Brij Pahwa Apr 17, 2026 1:11 PM
Guest Column: Shveta Singh, independent marketing consultant and writer, questions the first-party data narrative
Shveta Singh Apr 14, 2026 3:46 PM













