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Shivang Jain Appointed CEO of BTM Ventures, Parent of Reginald Men?blur=25

Jain was earlier VP, Corporate Strategy and Chief of Staff at Honasa Consumer

e4m Staff Jul 14, 2026 1:05 PM

India's Media Agencies Race for Trusted Data in the AI Era?blur=25

Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, writes agencies need to prove their data can be trusted at speed, across channels, and complex ecosystems

NATIVE CONTENT Jul 14, 2026 10:03 AM

Prabhakar Mundkur?blur=25

Guest Column: Adman Prabhakar Mundkur writes as Indian family businesses become more professionally managed, another layer of power is quietly emerging: the family office

Prabhakar Mundkur Jul 13, 2026 10:17 AM

Brands Shift to Consent-Driven Marketing for Lasting Relationships?blur=25

As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust

Anuja Jain Jul 10, 2026 9:03 AM

Mrinall Dey Launches Brevanta Communications for Strategic Advisory?blur=25

Mrinall Dey has founded Brevanta Communications to offer strategic counsel to business leaders after a successful career in corporate communications

e4m Staff Jul 8, 2026 12:16 PM

Mert Yener Appointed Marketing Director for Tim Hortons EMEA?blur=25

Yener brings more than 14 years of experience in brand building, digital transformation and marketing strategy

e4m Staff Jul 8, 2026 9:08 AM

boltt enters India’s smartphone market?blur=25

The upcoming ‘boltt’ smartphone portfolio will span both 4G and 5G affordable devices across the Evo and Ace series

e4m Staff Jul 1, 2026 3:57 PM

Ashish Shah, Chairman & MD, Wealth First Portfolio Managers Limited?blur=25

The acquisition strengthens Wealth First’s presence in India’s largest wealth management market

e4m Staff Jul 1, 2026 2:33 PM

Marking 85 Years Since the First Legal TV Commercial Aired?blur=25

On July 1, 1941, a 10-second Bulova ad before a baseball game quietly launched the business of television advertising as we know it

Aryendra Khan Jul 1, 2026 12:28 PM

Multiverse Launches Integrated Communications Agency in Hyderabad?blur=25

The agency has been founded by Vijay Amruth Raj, a former journalist, PR leader, and corporate communications expert with over 25 years of experience

e4m Staff Jun 29, 2026 3:51 PM

Puneet Gupta Takes Charge as Director of Amazon Devices India?blur=25

In this role, Gupta will lead the AI-enabled devices business in India, including Alexa with Echo, Fire TV, and Kindle.

e4m Desk Jun 29, 2026 3:45 PM

Amit Ray, Founder Partner at Media First Consulting, remembers Ashok Das?blur=25

Amit Ray, Founder Partner at Media First Consulting, remembers Ashok Das as someone who chose uncertain future over secure MNC comfort

Amit Ray Jun 26, 2026 7:55 PM

MarTech Revolution: Driving Sales Beyond Just Brand Awareness?blur=25

With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads

Anuja Jain Jun 22, 2026 8:45 AM

Cellecor Gadgets Welcomes Jubin Rawal as New CMO?blur=25

Rawal most recently served as Assistant General Manager - Marketing at Ceasefire Industries

e4m Staff Jun 20, 2026 7:59 AM

Short Drama Ad Spend Soars 423% in Indian Subcontinent?blur=25

As per New AppsFlyer, the Indian Subcontinent’s short drama sector has grown by 95% in subscription-paid installs

e4m Staff Jun 17, 2026 4:58 PM

Nitin Golani Takes the Helm as CEO of Edtech Startup UNIVO?blur=25

Nitin Golani has over two decades of global experience across education, technology, and consumer sectors

e4m Staff Jun 16, 2026 2:08 PM

Motorola?blur=25

A high stakes gamble on microtech influencer accompanied by the meme culture completely rewriting the rule of consumer electronics launches

NATIVE CONTENT Jun 11, 2026 2:41 PM

Kuku's IPO: A Game-Changer for India's Microdrama Industry?blur=25

If the proposed listing goes through, Kuku may become the first Indian microdrama-led startup to test if public markets are ready for mobile-first entertainment as a serious consumer internet business

Kanchan Srivastava Jun 8, 2026 8:53 AM

Rucha Pandit Takes Over as CEO of ListenFirst Media?blur=25

Miranda McWeeney is stepping down from her role as Chief Executive Officer

e4m Staff Jun 2, 2026 9:01 AM

Alkimyx Global Launches as Independent Strategic Communications Firm?blur=25

Through Alkimyx Global, he plans to deepen the firm's focus on strategic advisory, reputation management, and influence-building for businesses

e4m Staff Jun 1, 2026 4:39 PM

Yaap?blur=25

While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore

e4m Staff Jun 1, 2026 2:15 PM

JioStar Takes Action Against IPTV Piracy Network in Chhattisgarh?blur=25

The complaint alleges that electronic evidence collected during the investigation demonstrated that copyrighted JioStar content was being retransmitted through IPTV channels without authorisation

Imran Fazal Jun 1, 2026 8:30 AM

Jinal Parekh Joins KKR as AVP of Communications for APAC Region?blur=25

Prior to joining KKR, Parekh was associated with Welspun One, where she served as Head of Corporate Communications and Public Relations

e4m Staff May 29, 2026 11:46 AM

BW Legal World?blur=25

BW Legal World’s latest issue explores the philosophy, governance, and leadership shaping the future of law beyond individual legacy and towards enduring institutions

e4m Staff May 28, 2026 6:36 PM

SC GST Ruling Sparks Insolvency Concerns for Online Gaming Firms?blur=25

Legal and tax experts said the immediate fallout could shift from courtroom battles to insolvency proceedings before the National Company Law Tribunal

Imran Fazal May 28, 2026 9:21 AM

ASG N. Venkataraman?blur=25

For months, the Additional Solicitor General became the face of the Union government’s aggressive push against the real money gaming (RMG) industry

Imran Fazal May 28, 2026 8:08 AM

AI Is Ready. The Data Isn’t: Why India’s Marketers Are Rebuilding the Content Engine?blur=25

India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.

Brij Pahwa May 26, 2026 5:09 PM

NS Satish to Unveil Consumer-First Strategies at Pitch CMO Summit 2026?blur=25

NS Satish, Chief Executive Officer, Haier Appliances India, will share key insights on the topic ‘The New Growth Engine: Consumer-First Thinking in a Multi-Touchpoint World’

e4m Desk May 25, 2026 2:32 PM

Dayanidhi Maran, son Karan to launch mobile-first streaming venture: Reports?blur=25

The platform is expected to be formally unveiled by the end of this month

e4m Staff May 23, 2026 8:52 AM

Tribes big win at abbys?blur=25

Agency doubles last year’s tally with wins across media, experiential, PR and integrated marketing categories, including 35 metals and 13 merits

e4m Staff May 23, 2026 8:52 AM

Lisa Materazzo stepping down as Global CMO of Ford Motor Company?blur=25

Lisa Materazzo announced that she will step down from her role effective June 1

e4m Desk May 20, 2026 1:54 PM

Sandeep Ghosh Appointed as Trilegal's First CEO to Drive Growth?blur=25

Most recently, Sandeep Ghosh was Group Country Manager, India and South Asia at Visa

e4m Staff May 13, 2026 11:14 AM

Mitigata appoints Lalita Nayak as Chief Marketing Officer?blur=25

Lalita Nayak has over two decades of experience across fintech, media, gaming, and digital platforms

e4m Staff May 11, 2026 1:23 PM

Gender Studies?blur=25

Sharada A. L., Founder Director of Population First, who initiated Laadli Media Awards, writes why mainstream advertising must treat gender sensitivity as a core measure of excellence

Sharada A L May 9, 2026 12:41 PM

Prabhakar Mundkur on quiet firing in advertising?blur=25

Guest Column: Veteran adman Prabhakar Mundkur explains why quiet firing may protect short-term optics, but can damage long-term culture

Prabhakar Mundkur May 7, 2026 9:33 AM

Anurag Iyer appointed CEO of Creator18 Network18?blur=25

Iyer's role is expected to support the company’s ongoing efforts to build a creator-led content and distribution ecosystem

Imran Fazal May 6, 2026 2:38 PM

Chinki Sinha steps down as Editor of Outlook?blur=25

Previously, Sinha worked with The Indian Express, BBC News, among others

e4m Staff Apr 30, 2026 5:16 PM

Emmanuel Marill joins OpenAI as Managing Director EMEA role?blur=25

Prior to this, Emmanuel Marill was with Airbnb as Managing Director EMEA & ANZ

e4m Desk Apr 27, 2026 3:13 PM

India’s ₹X Crore MarTech Stack Economy?blur=25

India’s martech economy is nearing ₹1 lakh crore, with spending shifting towards AI, retail media, first-party data, and transaction-driven marketing systems.

Brij Pahwa Apr 27, 2026 3:10 PM

Sanjay Jamuar appointed first CEO Delhi Metro International Limited DMIL?blur=25

Jamuar is an ex IRTS officer with wide experience across the Indian railways, DMRC, and internationally in the UK, USA, France, Middle East and Europe

e4m Staff Apr 27, 2026 1:02 PM

Angad Bhatia steps down as CEO Firstpost Creator18 to launch creator fund?blur=25

Bhatia led Firstpost and Creator18 at Network18, where he was tasked with building a creator-first media proposition amid growing competition among legacy publishers and digital-native platforms

Imran Fazal Apr 27, 2026 10:53 AM

Sonata Software appoints Rajsekhar Datta Roy as CEO May 2026?blur=25

Prior to his appointment as Chief Executive Officer, Rajsekhar Datta Roy served as Chief Delivery Officer and was a key member of Sonata Software’s executive leadership team

e4m Staff Apr 27, 2026 10:45 AM

RMG real money gaming?blur=25

Legal experts say the missing refund safe harbour has left both consumers and companies exposed

Imran Fazal Apr 27, 2026 8:55 AM

Frodoh partners with Chaupal to introduce first-screen monetisation?blur=25

Frodoh to design and deploy a CTV-first technology that enables first-screen monetisation

e4m Staff Apr 21, 2026 8:11 PM

lenskart?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about the Lenskart controversy and a cultural misstep

Ganapathy Viswanathan Apr 20, 2026 1:03 PM

CDPs: The Next Wave of Customer Data Strategy?blur=25

Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.

Brij Pahwa Apr 17, 2026 1:11 PM

Shveta Singh?blur=25

Guest Column: Shveta Singh, independent marketing consultant and writer, questions the first-party data narrative

Shveta Singh Apr 14, 2026 3:46 PM