evolution
As pitches expand to test AI, data and business transformation chops, agency leaders weigh in on whether the big idea can still win the day
Aryendra Khan Aug 18, 2026 8:33 AM
Dr Annurag Batra writes on how Godrej Consumer Products appointing global CFO Aasif Malbari as MD and CEO reflects a larger change in the way companies are looking at leadership
Dr Annurag Batra Aug 12, 2026 10:37 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines the growing obsession with social media virality & explores why brands may need to shift their focus to relevance
Shantomoy Ray Aug 12, 2026 8:13 AM
Guest Column: Partho Dasgupta, Managing Partner, Thoth Advisors and ex CEO, BARC India, asks, “How did the giants of the Indian media landscape manage to completely bankrupt their own credibility?”
Partho Dasgupta Aug 11, 2026 12:01 PM
Knowing who saw an ad isn't worth much on its own anymore; advertisers also want to know the exposure was real, that it did something, and where the next dollar should go
Shantanu David Aug 11, 2026 8:54 AM
He is a global brand and communications leader with over 20 years of experience, brings expertise across the automotive, technology and enterprise SaaS sectors
e4m Staff Aug 10, 2026 12:09 PM
Neeraj Roy is Managing Director and CEO of Hungama Digital Media Entertainment
Debolina Datta Aug 8, 2026 10:38 AM
As AI transforms the advertising landscape, agencies like TBWA are rebranding to signal their evolution and commitment to innovative solutions for clients.
Prior to joining Ericsson, Randeep has served as Head of Telco and Strategic Partnerships at Google India
e4m Staff Aug 6, 2026 12:03 PM
Industry leaders share their perspectives on what has changed in the communications industry that makes a 25-year corporate career less attractive than building a firm
Ritika Upmanyu Aug 4, 2026 6:16 PM
Red Bull, Reliance Consumer Products, Monster and Hell have sought more time to comply
e4m Staff Aug 4, 2026 10:23 AM
Dr Annurag Batra shares his suggestions that could make the award even more credible, transparent and meaningful in the years to come
Dr Annurag Batra Aug 4, 2026 8:55 AM
At samachar4media's ‘Journalism 40 Under 40’ event, Amar Ujala Digital Editor Jaideep Karnik
As the Founder, Managing Director, and President of GTC Network celebrates his birthday, we look back at a career defined by pioneering firsts and an unwavering belief in regional storytelling
e4m Staff Aug 3, 2026 12:46 PM
In this freewheeling conversation, Avinash Kaul spoke about his book 'The Next Mountain', the changing media landscape, his leadership philosophy, and much more
Pankaj Sharma Aug 3, 2026 9:30 AM
From billion-dollar campaigns to decades-long brand associations, brand experts decode why some collaborations outlast the movies that spawned them
Sandhi Sarun Aug 3, 2026 9:03 AM
Neha Pathak, Director, Brand & Communications, Epsilon explains why the most valuable communications work rarely leaves fingerprints
Neha Pathak Jul 31, 2026 4:14 PM
On his birthday, we honor Anoop Joshi, SAIL's GM of Corporate Affairs, for three decades of impactful storytelling and strategic communication in the steel industry
e4m Staff Jul 31, 2026 4:05 PM
Raktim Das, CEO, Zee Media Corporation Limited engaged in a fireside chat at e4m TechManch 2026 and spoke on the sector’s challenges and the need for transformation
e4m Staff Jul 28, 2026 3:24 PM
Ganapathy Viswanathan, Communication Consultant & Author, writes on why a meaningful brand refresh is rarely about design alone but about business too
Ganapathy Viswanathan Jul 28, 2026 9:09 AM
SEO agencies are building capabilities around AI citation tracking, structured content, digital PR, reputation management and monitoring how brands are described across different answer engines
Shantanu David Jul 28, 2026 8:37 AM
The revival of "Googly Woogly Wooksh" also highlights the importance of protecting creative equity
From shaping brands at Microsoft, HP and Samsung to driving transformation at Hero MotoCorp, Ranjivjit Singh's career reflects three decades of leadership across India's evolving business landscape
e4m Staff Jul 27, 2026 12:30 PM
After leading Kotak’s brand relaunch and several customer- and AI-focused initiatives, Ravangave says the future of marketing will be shaped by better organisations—not merely better campaigns
e4m Staff Jul 27, 2026 11:46 AM
Manish Sharma, PR Entrepreneur, Co-Founder of Key Communications explores how the communications profession is evolving beyond generating headlines to becoming a strategic business function
Manish Sharma Jul 24, 2026 4:40 PM
Sumeet Chunkhare, SOBHA Ltd., explores whether today's leaders are ready to own more than marketing and why the future belongs to leaders shaping brand, voice and customer experience
Sumeet Chunkhare Jul 23, 2026 3:15 PM
As agencies stack up AI, commerce and consulting mandates, the industry is asking whether the campaign brief has quietly become a business one
Aryendra Khan Jul 23, 2026 9:20 AM
Industry heads opine that brands may have become too reactive but the need is to invest in long-term strategy, instead of just chasing engagement and virality
Sandhi Sarun Jul 21, 2026 9:13 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says the communications industry may be talking more about Strategic PR today, but strategy has always been at the heart of PR
Ganapathy Viswanathan Jul 21, 2026 8:27 AM
The revised edition features a new introduction and an additional chapter that examines the transformative decade between 2015 and 2025
e4m Staff Jul 17, 2026 12:13 PM
Bhaskar Tare, Director, Gloocal Communications Pvt. Ltd., shares his learnings from the profession and reflects on the enduring pillars of PR on World PR Day 2026
Bhaskar Tare Jul 16, 2026 6:36 PM
Dr Annurag Batra on why India needs one measurement currency, why India's marketers should be the principal custodians of audience measurement, and more
Annurag Batra Jul 16, 2026 4:16 PM
Is Strategic PR really in its Golden Age, or is its biggest test still ahead? exchange4media spoke to India's communications leaders to find out
Ritika Upmanyu Jul 16, 2026 1:08 PM
As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll past
Aryendra Khan Jul 16, 2026 8:58 AM
AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is becoming the new competitive edge
Anuja Jain Jul 16, 2026 8:40 AM
Ankur Parmar, CMO of Mahindra Lifespace Developers Ltd, says AI is reshaping search, customer journeys and agency relationships, changing how brands are discovered, built and trusted
Sandhi Sarun Jul 14, 2026 8:59 AM
Guest Column: Adman Prabhakar Mundkur writes as Indian family businesses become more professionally managed, another layer of power is quietly emerging: the family office
Prabhakar Mundkur Jul 13, 2026 10:17 AM
As influencer marketing evolves, brands are moving beyond creator discovery to identify what drives meaningful consumer engagement and actions
Shalinee Mishra Jul 13, 2026 9:27 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores why the future of storytelling lies in audiences discovering stories across multiple formats
Ganapathy Viswanathan Jul 13, 2026 8:45 AM
From early search advertising to programmatic and attention-led media, the Teads India MD has built a career across some of the industry's defining milestones
e4m Staff Jul 12, 2026 8:00 AM
Guest Column: Haresh Nayak, CEO of Connect Network Inc., on why the next decade of marketing belongs to organisations that plan with intelligence, not assumptions
Haresh Nayak Jul 11, 2026 8:30 AM
As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust
Anuja Jain Jul 10, 2026 9:03 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says premium micro dramas could redefine OTT, with the next five years deciding if they become a lasting entertainment category
Ganapathy Viswanathan Jul 10, 2026 8:01 AM
In the first part of this series, we celebrate 6 business leaders who built institutions that allowed journalism to scale
Ruhail Amin Jul 9, 2026 6:19 PM
Experts say company websites need to evolve from a transaction platform to a brand's most authentic destination with emphasis on structured product information, rich content and accurate data
Sunidhi Vijay Jul 6, 2026 9:07 AM
Guest Column: Dr. Sandeep Goyal deep dives into what Brand Osaka is telling the world
Sandeep Goyal Jul 6, 2026 8:17 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says India’s PR industry is evolving from media relations to strategic biz counsel, with ideas and innovation driving its future
Ganapathy Viswanathan Jul 6, 2026 8:06 AM