‘India Inked- History’s Biggest Election’, made in association with the Election Commission, premieres on the channel August 7 at 9pm

exchange4media Staff Jul 26, 2019 12:59 PM

As per the report, note claims that the selection of the advertising agency was not transparent and the campaign was not conceived properly

exchange4media Staff Jul 6, 2019 2:05 PM

The documentary will be available on Hotstar as well

exchange4media Staff Jul 4, 2019 1:46 PM

IPL, General Elections and the ongoing Cricket World Cup saw brands push the marketing envelope with an estimated Rs 10,000-11,000 crore spent on advertising, making 2019 summer a sizzling one

CHRISTINA MONIZ & BERYL MENEZES Jun 17, 2019 8:15 AM

Insertions in TV & Radio increased by 8% and 17% respectively, compared to 2014 general elections

exchange4media Staff Jun 13, 2019 8:56 AM

Shridhar Mishra, VP, Digital Sales, Asianet News & Entertainment Pvt Ltd, speaks about the brand’s presence in multiple vernacular languages, innovations on the Ad Tech front and more

Neethu Mohan Jun 11, 2019 8:29 AM

We bring you a roundup of the news making headlines this past week

exchange4media Staff Jun 8, 2019 9:11 AM

As per BARC data, the total news viewership in South Indian states stood at 721 million impressions during the Counting Week

Neethu Mohan Jun 7, 2019 8:28 AM

Irani, Woman and Child Development Minister, posted 3,600 tweets since January 1 and of them 275 mentioned Amethi, her winning parliamentary seat 

Tasmayee Laha Roy Jun 6, 2019 7:46 AM

With meticulous preparation, the group was able to deliver the mandate with accuracy and speed to its audiences

exchange4media Staff Jun 4, 2019 5:48 PM

We saw huge hoardings of Narendra Modi all over Kashi, says a Varanasi resident

Anjali Thakur Jun 4, 2019 8:37 AM

We bring you a roundup of the news making headlines this past week

exchange4media Staff Jun 1, 2019 9:11 AM

The research was conducted using TRA’s proprietary 61-Attribute Brand Trust Matrix for the two main contesting political ‘brands’ in the elections, Narendra Modi and Rahul Gandhi

exchange4media Staff May 31, 2019 7:29 PM

Hindi news channels attained all time high with 62 crore impressions on May 23

exchange4media Staff May 30, 2019 6:54 PM

At its peak, traffic was flowing at 10x the normal volume during the election

exchange4media Staff May 30, 2019 1:45 PM

Dream11, Byju’s, policybazaar.com, paisabazaar.com and PhonePe are some of the new entrants to the advertisers’ list for the ICC Cricket World Cup 2019

Tasmayee Laha Roy May 30, 2019 8:38 AM

Spanning between 19th April to 23rd May, the campaign was divided into 3 phases: pre-voting, voting, and results, and allowed users to keep up with news related to the 2019 Lok Sabha elections

exchange4media Staff May 29, 2019 2:05 PM

Users can apply online at Flashbag.Patrika.com/namo9 or download the Patrika app to participate

exchange4media Staff May 28, 2019 1:22 PM

Guest Column: Rishabh Sharma, Brand Strategist, Twitter India, says to build strong consumer connections, brands should embrace purpose-led strategies and marketing solutions for key moments

Rishabh Sharma May 28, 2019 9:46 AM

A total of 3.2 million tweets were recorded on Counting Day alone

exchange4media Staff May 24, 2019 7:12 PM