election
The event industry veteran has announced his candidature for EEMA South Vice President
e4m Staff Jun 27, 2026 2:20 PM
Guest Column: Adman Prabhakar Mundkur explores the question - Who should have the right to choose the developer—the landowner or the residents who live on the land?
Prabhakar Mundkur Jun 11, 2026 5:44 PM
Dr Annurag Batra decodes how the recent assembly election in Bengal was a vote beyond politics
Annurag Batra May 9, 2026 1:16 PM
As counting day delivers record viewership and ad rates soar up to 15 times the base price, a new era of event-driven media premiumisation is reshaping how broadcasters and advertisers view news
Anuja Jain May 6, 2026 9:16 AM
Guest Column: Anup Chandrasekharan, COO – Regional, The EPIC Company, explains how Vijay’s campaign was a shift in how political communication is produced, distributed, and sustained
Anup Chandrasekharan May 6, 2026 8:15 AM
Guest Column: Veteran adman Prabhakar Mundkur writes on why constant criticism strengthens the market leader—and weakens the challenger
Prabhakar Mundkur May 5, 2026 9:54 AM
Times Now Navbharat Digital has announced special programming for a comprehensive and data-driven election coverage
e4m Staff Apr 23, 2026 7:47 AM
The short video of the moment, posted on PM Modi’s official social media account with the caption ‘Jhalmuri Break in Jhargram’, has crossed 12M views
e4m Staff Apr 20, 2026 2:51 PM
BAJAKO Co-founders and Communication & Media Professionals, Anup Sharma and Amitesh Sufi explore the evolution of Bihar’s image through the lens of communication and lived experience
Anup Sharma & Amitesh Sufi Apr 17, 2026 11:27 AM
Following the completion of the election process, all office bearers and executive committee members have been declared elected unopposed
e4m Staff Apr 15, 2026 11:17 AM
While digital is playing an increasingly important role in campaign strategy, Print continues to rule the political advertising scene, share industry heads
Pooja Yadav Apr 8, 2026 8:56 AM
Even as macro headwinds weigh on ad spends, elections emerge as a cyclical trigger for media recover
Kanchan Srivastava Apr 7, 2026 8:51 AM
The Council reiterated that media must provide balanced and factual coverage of candidates and parties, and avoid exaggerated claims or selective reporting
e4m Staff Mar 30, 2026 11:29 AM
With ‘Paattum Paadi Vottinu Pokaam’ campaign, Radio Mango reinforces the message that voting is not just a right, but a responsibility
e4m Staff Mar 27, 2026 2:47 PM
The recent exclusive interview with the Chief Minister drew record-breaking 35Mn views across their website, YouTube and Facebook
e4m Staff Mar 12, 2026 6:50 PM
On Meta, BJP and Trinamool Congress spent ₹0.42 crore (about ₹42.6 lakh) in the last one week
Shalinee Mishra Mar 10, 2026 9:47 AM
BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads
Sunidhi Vijay Jan 14, 2026 9:18 AM
On November 14, the Bihar results day, Dainik Bhaskar 21 minutes of average time spent per user on all India basis
e4m Staff Dec 11, 2025 10:16 AM
The e4m Automotive Marketing Awards celebrates innovation, creativity & excellence in the automotive space
The BJP led political advertising across both television and print, accounting for 54.2% of total insertions
e4m Staff Nov 29, 2025 8:10 AM
Broadcasters shared ad rates rose nearly 10-12 times with advertisers coming from across categories like automotive, consumer goods, electronics and consumer durables
Chehneet Kaur Nov 24, 2025 8:24 AM
Zohran Mamdani’s historic New York mayoral victory was fueled by a campaign that smartly tapped into Indian pop culture to connect with the city’s South Asian diaspora
Dr. Siba Prasad Mohanty, MD of Hindustan Urvarak & Rasayan Ltd., formerly one of the two Co-Chairmen, will now be the sole Co-Chairman of FAI
The report tracked ad volumes between September 1 and November 7, 2020, covering one month before and the entire election phase, offers a breakdown of party-level spending and media preferences
e4m Staff Oct 31, 2025 9:18 AM
The ECI said it has received reports of manipulated visuals and audio clips depicting political leaders making false or electorally sensitive statements
e4m Staff Oct 25, 2025 9:02 AM
Bihar’s 2025 election has shifted to the digital arena, where Bhojpuri stars and local influencers are driving political narratives through reels, memes, and viral campaigns
Shalinee Mishra Oct 15, 2025 9:32 AM
The directive comes ahead of the General Elections to the Legislative Assembly of Bihar and bye-elections to eight Assembly constituencies
e4m Staff Oct 14, 2025 1:42 PM
Jyoti Malhotra, Managing Director of Volvo Auto India, is the Jury Chair for the upcoming edition
Unlike 2020, when Covid restrictions forced parties to lean on online outreach, 2025 is seeing them fire on all cylinders with reels, memes and influencer tie-ups
Anuja Jain and Shalinee Mishra Sep 9, 2025 9:08 AM
The move comes in response to the EU’s new Transparency and Targeting of Political Advertising (TTPA) regulation
Veteran journalist Rajdeep Sardesai delves into his latest book, reflecting on the challenges of TV news in the digital age, the impact of hyper-polarization, and more
Ruhail Amin Feb 11, 2025 9:11 AM
From witty puns to Delhi-specific humour, these campaigns turned voting into the day’s hottest trend
Soumya Gawri Feb 6, 2025 9:28 AM
While full-page newspaper ads remain a visible element in the final stretch before election day, the primary focus has shifted to digital outreach, across platforms like Google, YouTube, FB & Insta
Shantanu David Feb 5, 2025 9:16 AM
Industry players say that while overall OOH has seen significant political spending, there has not been a major increase in ad rates
Chehneet Kaur Jan 20, 2025 9:15 AM
Experts say inventory bookings increased by up to 40%, occupancy rates reached 90%, and Rs 40-50 crore were spent on election campaigns
Chehneet Kaur Nov 25, 2024 9:08 AM
While Swiggy Instamart sent out the widely disliked veggie as part of their deliveries, the National Restaurant Association has rolled out discounts for Mumbai and Pune voters
e4m Staff Nov 20, 2024 2:00 PM
The new release is packed with inside stories and revealing anecdotes
e4m Staff Nov 15, 2024 5:58 PM
On Meta platforms—Facebook and Instagram—the BJP invested an additional Rs 8.61 lakh and Rs 3.59 crore on Google Ads to enhance its online reach last week from Oct 30 to Nov 5.
Proxy pages can change voter perceptions but have no official ties to the political parties they endorse, which has sparked transparency concerns
Shalinee Mishra Nov 8, 2024 9:33 AM
Donald Trump and Kamala Harris made appearances on podcast shows like 'The Joe Rogan Experience' & 'On Call Her Daddy' to reach substantial audience sizes and tap the podcasting industry’s potential
Shantanu David Nov 8, 2024 9:16 AM
The 2024 US election can serve as a case study in the evolving dynamics of political campaigning, where traditional ad spending does not always guarantee electoral success
Donald Trump’s campaign was marked by its heavy reliance on pure social media, especially Elon Musk’s X
Shantanu David and Shalinee Mishra Nov 7, 2024 8:51 AM
While they can't dictate who sits in the Oval Office, celebs have been leaving an indelible effect on their candidates' election campaigns
Shalinee Mishra Nov 5, 2024 9:20 AM
According to multiple reports, while Kamala Harris spent about $27 million on Google and Meta platforms combined, Donald Trump has shelled out nearly $8.6 million as campaigning spends
Shantanu David Nov 5, 2024 8:52 AM
Media cos poised for a windfall as major political parties are set to invest heavily in advertising to secure an edge in the multi-party polls, observers tell e4m
Kanchan Srivastava Oct 16, 2024 8:30 AM
Now, media industry will have only one opportunity every five years to capitalize on election-related ad spending, compared to the current system where state polls occur roughly every six months
Kanchan Srivastava Sep 19, 2024 8:59 AM
Industry observers shared the early start of the festive season has provided a momentum for the elevation of ad rates with durables, auto, and lifestyle categories to be among the big spenders
Chehneet Kaur Sep 10, 2024 8:59 AM
Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814 ads
Tasmayee Laha Roy Sep 10, 2024 8:40 AM