ABP Ananda unveils its Bengal election coverage

ABP Ananda has set the tone for Bengal’s upcoming election season with an impactful and comprehensive coverage. The recent exclusive interview with the Chief Minister drew record-breaking 35Mn views across their website, YouTube and Facebook and delivered a massive reach on television of 1.4 Mn, according to a press release.

“Egiye Thaake Egiye Raakhe... We “stay ahead” so that our “viewers partners stay ahead”. We are also launching a campaign to demonstrate ABP Ananda’s ground connect with a line that says “Banglar Shob Koner Khobor, Banglar Shob Moner Khobor” (We get you News from every corner of Bengal and News on what is in the minds of every person of Bengal),” the release mentioned.

This is not just election reporting. It is a 360-degree experience, it added.

Content offerings - A Statewide Engagement Platform

ABP Ananda’s election coverage is built on three pillars — Television, Digital and On-ground:

Television

• Debates during prime time to cover all perspectives from all political parties
• Extensive ground reporting from every nook and corner and voter speak
• Data-backed analysis
• Leadership interviews

Digital-First Reach

• Multiple content formats
• Short-format explainers
• Real-time updates
• Youth-driven social engagement

On-Ground Connect

• Comprehensive coverage of all aspects from every location
• Connect and interactions with the Youth
• Tracking the pulse on ground

“With this exclusive content offering ABP Ananda is creating a 360-degree offering that not only gives information but actively engages audiences, making it the “Go-To” newsroom of Bengal. This also helps us provide a 360-degree visibility for our partners and sponsors,” stated the release.

"We have a strong roster of partners from across sectors including technology, education, consumer brands, and dealer distributors for our election properties. This reflects the deep trust and confidence that our advertisers have on us as we help them “Stay Ahead”. We are grateful to our partners. We are expecting to onboard many more in the days to come," the network shared.