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As brands rush to react to the same cultural moments, industry experts warn that the format that makes one response sharp can turn the next ten into template work, putting distinctiveness at risk
Aryendra Khan Aug 28, 2026 8:29 AM
Created to mark India Today's Golden Jubilee, Eyewitness to a Nation captures the people, moments, and milestones that shaped modern India
e4m Staff Jul 29, 2026 1:40 PM
The agency bagged 10 gold, 7 silver and 7 bronze metals across categories for its outstanding work
e4m Desk Jul 24, 2026 10:07 PM
The agency bagged 45 metals across multiple categories, including 15 gold, 21 silver and 9 bronze
e4m Desk Jul 24, 2026 10:05 PM
The brand won 13 metals, including 5 gold, 4 silver and 4 bronze, across categories
e4m Desk Jul 24, 2026 10:04 PM
Among the other key winners are Mindshare India, Mondelez (Cadbury) and Amazon Ads
The awards recognise outstanding work across internet, mobile, gaming, social media, influencer marketing, content and more
As agencies stack up AI, commerce and consulting mandates, the industry is asking whether the campaign brief has quietly become a business one
Aryendra Khan Jul 23, 2026 9:20 AM
Prior to joining IKEA, he was with DMart - Avenue Supermarts Limited
e4m Staff Jul 15, 2026 12:57 PM
Prior to this, Rini Nandy was with Aditya Birla Lifestyle Brands Limited as Head of Marketing - American Eagle (India)
Shadma Shaikh is also the Co-Founder of the social impact newsroom FactorDaily
Guest Column: Adman Prabhakar Mundkur writes that India's business families are becoming an integral part of their companies' brand strategy through greater public visibility
Prabhakar Mundkur Jul 1, 2026 9:55 AM
Prior to his promotion, Arora served as Assistant General Manager - Marketing at Bharti Real Estate
e4m Staff Jun 25, 2026 8:05 AM
People's Padma Winners seeks to document the journeys of individuals whose contributions have often remained outside the public spotlight
e4m Staff Jun 24, 2026 8:11 AM
At the e4m CTV Conference 2026 in Mumbai, Ashwin Padmanabhan, COO, WPP Media, delved into the evolution of connected television, how we need to approach CTV differently and more
e4m Staff Jun 12, 2026 9:41 AM
At the fourth edition of the conference, Ashwin Padmanabhan, COO, WPP Media, will share insights on the topic, 'The Budget Is Ready. But Where Do You Bet? A Leader's Unfiltered Take on CTV'
e4m Desk Jun 10, 2026 12:44 PM
The development comes amid growing momentum within the government to establish a policy framework for D2M broadcasting
Imran Fazal Jun 10, 2026 8:13 AM
Guest Column: Communication Consultant Ganapathy Viswanathan writes how the Air India building at Mumbai’s Nariman Point has been for generations a reference point in everyday conversations
Ganapathy Viswanathan Jun 6, 2026 11:55 AM
Bashir Badr, the celebrated Urdu poet known for his ghazals, passed away on 28 May 2026
e4m Staff May 28, 2026 3:42 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how Piyush Pandey transformed advertising from polished corporate messaging into something deeply emotional
Ganapathy Viswanathan May 26, 2026 8:29 AM
The award was received by his wife, Neeta Joshi, at the Civil Investiture Ceremony-I held at Rashtrapati Bhavan
Saugata Gupta, MD and CEO of Marico Limited, is the Jury Chair for the 17th edition of the e4m Indian Digital Marketing Awards
At Goafest 2026, the industry veterans agreed on one thing: India's story has been well-told. The strategy hasn't
e4m Staff May 20, 2026 6:16 PM
Saugata Gupta is the Managing Director and Chief Executive Officer of Marico Limited
Guest Column: Veteran adman Prabhakar Mundkur writes on whether minimalist branding is making logos lose their distinct identity
Prabhakar Mundkur Apr 28, 2026 12:27 PM
Modma Studios that started operations in March is looking out to create a visual branding identity
e4m Desk Apr 28, 2026 10:20 AM
This strategic move is aligned with the brand’s ‘Vision 2030’ to expand its expertise beyond express parcel delivery
e4m Staff Apr 25, 2026 8:14 AM
Guest Column: Veteran adman Prabhakar Mundkur writes how WPP’s leadership choice will shape the future direction of creativity in India
Prabhakar Mundkur Apr 10, 2026 5:42 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, remembers legendary adman Piyush Pandey, whose stories felt instantly familiar, like moments you had lived yourself
Ganapathy Viswanathan Apr 9, 2026 2:44 PM
On a day the advertising fraternity calls his own, the industry pauses to remember the legend who would have turned 71 today
Prior to this, Anshul Asawa was with Unilever for close to three decades
Manoj Kohli is the former Country Head of SoftBank India and former CEO & Managing Director of Bharti Airtel
e4m Staff Mar 30, 2026 11:20 AM
Sean (Hyunil) Sohn, Chief Executive of Krafton India has joined the GDAI Board while former MIB Secretary Apurva Chandra has been appointed as Advisor to the Board
The mandate includes scaling Building Information Modelling, BIM, adoption across infrastructure and real estate stakeholders and strengthening the local partner ecosystem
e4m Staff Feb 24, 2026 2:05 PM
Bobby Kuramdas has previously held senior leadership roles at Prime Developments, Conscient Infrastructure, Kingfisher Airlines, among others
e4m Staff Feb 16, 2026 11:49 AM
Ajay Padmanabhan, VP & Head-Corp Comm & PR, IntelliSmart Infrastructure shares his communications journey, leadership experience, insights on building strong brands, the impact of AI, and more
Ritika Upmanyu Jan 29, 2026 12:21 PM
Brussels opens formal proceedings to define how Google must share AI capabilities and search information with rivals
e4m Staff Jan 28, 2026 10:32 AM
Vempati took charge as CEO of the public broadcaster in June 2017 and completed the full five-year term
Cricketers Harmanpreet Kaur, Rohit Sharma among this year’s Padma awardees
The tenure of Ignatius Navil Noronha, MD & CEO of the company, will conclude on January 31
Guest Column: Veteran adman Prabhakar Mundkur deep dives into the history of acquisitions and mergers of the advertising industry
Prabhakar Mundkur Dec 3, 2025 9:37 AM
Guest Column: Veteran adman Prabhakar Mundkur writes on how the Omnicom-IPG merger will reshape the very architecture of global advertising
Prabhakar Mundkur Dec 2, 2025 11:59 AM
Guest Column: Veteran adman Prabhakar Mundkur writes on the Omnicom–IPG merger buzz, a move poised to redraw power lines across the advertising landscape
Prabhakar Mundkur Nov 24, 2025 3:41 PM