The Kapil Sharma Show enters top 5 programme category in the urban market while Naagin 3 climbs up the ladder

exchange4media Staff 5 hours ago

The week 14 data is here and there has been a major reshuffle

exchange4media Staff 1 week ago

We bring you a roundup of the news making headlines this past week

exchange4media Staff 1 week ago

BARC India finally starts publishing weekly ratings on its website after refraining from doing so for several weeks post TRAI's NTO rollout

exchange4media Staff 08-April-2019

The film for girls' empowerment is for Building Blocks Group

exchange4media Staff 19-June-2018

Film promotion and marketing has come a long way from being a generic subject for marketers to something that is extremely targeted and uses data driven insights. We unravel the latest trends in movie marketing and promotion, and look at key shifts in this domain

Ruhail Amin 28-April-2017

In cinema advertising is fast emerging as an important channel for brands to target audiences effectively and the segment is already pegged at over Rs 500 crore

Ruhail Amin 17-January-2017

The film’s no-frills brand associations is a refreshing change in these times of ‘filmy’ excess

exchange4media Staff 05-January-2017

The first trailer of the much-hyped Aamir Khan starrer Dangal has already garnered in excess of 6 million views on YouTube with the a majorly positive sentiment on social media within 24 hours of its release

exchange4media Staff 21-October-2016