Lotus Enterprise appoints Shrutish Maharaj as Chief Business Officer

The company has also announced its foray in south regional entertainment space with Kannada GEC, Dangal Kannada

e4m by exchange4media Staff
Updated: Aug 26, 2020 11:07 PM
Dangal TV

Lotus Enterprise, the parent company of a Marathi GEC Fakt Marathi and sister concern of Enterr10 TV network, has announced its foray in south regional entertainment space with Kannada GEC-Dangal Kannada. Also, former Enterr10 network executive Shrutish Maharaj has been appointed to lead the charge as Chief Business Officer.

Maharaj, a revenue and business leader with an experience of 17 years, has held multiple leadership positions with groups like UTV, Times TV Network and Helios Media. His latest stint was with Enterr10 TV Network as Chief Revenue Officer where he was instrumental in setting up and scaling up the group’s revenue and operations function.

In his new role at Lotus, the revenue, strategy, syndication, operations, marketing  & digital teams will report into him. Maharaj will also spearhead Bhojpuri Cinema as an additional responsibility. He will be based in Mumbai and will report into both the promoters Manish Singhal and Shirish Pattanshetty. 

On the appointment, Manish Singhal, Managing Director, Enterr10 TV Network; and Shirish Pattanshetty, Managing Director, Lotus Enterprise, in a joint statement, said, “We have immense faith in the capabilities and credentials of Shrutish and we are most confident that his is the right leadership to transform our vision into reality, as far as regional TV space is concerned”.

Maharaj echoed his exuberance by adding, “it’s thrilling to be back working with the group and the duo. Representing some exciting products in some exciting markets will be a precious opportunity to also learn while I lead. My objective will be to help them build valuable media brands while scaling up and fast tracking the revenue mandate. Adopting a transformational approach as against a transactional one has always been a key to differentiate brands from products and we pretty much are committed to lead our group in that direction from here on.”

Lotus Enterprise plans to get into multiple languages in the regional entertainment genre in the times to come. Fakt Marathi channel will be continued to be handled by Screenmax Media currently.

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