Zee Media appoints Shrutish Maharaj as Network Head, Branded Content/Campaigns & IP Sales

Maharaj is a seasoned media professional with close to two decades of experience in revenue strategy and business development

by e4m Staff
Published: Nov 12, 2024 4:51 PM | 1 min read

Shrutish Maharaj has joined Zee Media as Network Head - Branded Content/Campaigns, & IP Sales, he will be based in Mumbai.

Maharaj is a seasoned media professional with close to two decades of experience in revenue strategy and business development across major media and entertainment brands in India.

In his last role as President of Revenue and Strategy at Worldwide Media Pvt. Ltd., a Times Group company, where he led revenue growth and strategic initiatives. Prior to this role, he was Chief Business Officer at Enterr10 Television Pvt. Ltd., where he achieved a remarkable 250% revenue growth in a challenging market by implementing a transformational approach.

His extensive background includes key leadership positions at Helios Media Pvt Ltd, where he oversaw revenue management, sales strategy, and content monetization for FoodFood and other regional channels, as well as senior roles at Times Network, UTV, CNBC-TV18, and Red FM. Maharaj’s expertise spans strategic planning, stakeholder management, new business development, and CXO-level engagement, establishing him as a thought leader and revenue driver in the media landscape.

In his new role he will focus on business development and revenue generation by creating innovative brand solutions and content integration strategies; with a strong emphasis on scaling performance and driving revenue growth for our channels and overseeing event execution, IP management, and new business initiatives.