cult
At the Pitch CMO Summit 2026, brand leaders explored how India's cultural diversity is reshaping marketing strategy and why the old book of rules no longer holds
e4m Staff Jun 10, 2026 3:08 PM
As Leo South Asia's CEO takes his seat on the Entertainment Lions for Gaming jury, he has a pointed message for brands that confuse gaming culture with gaming aesthetics
Aryendra Khan Jun 10, 2026 8:53 AM
Digital overload, rapidly changing trends now pushing consumers towards brands and familiar cultural moments, with many seeking comfort and emotional connection in shared past experiences, say players
Sunidhi Vijay Jun 10, 2026 8:49 AM
As attitudes toward self-care become more mainstream and personal expression gains importance, young men are emerging as a key growth audience for FMCG and lifestyle brands
Sunidhi Vijay Jun 9, 2026 8:58 AM
At Pitch CMO Summit 2026, Perfetti Van Melle India’s Gunjan Khetan discusses how the growing influence of artificial intelligence is reshaping the way consumers engage with brands
Changing consumer discovery patterns have led brands to optimise products around occasions & end-use scenarios, going beyond seasonal promotions to storytelling & creator ecosystems, say marketers
Shalinee Mishra Jun 8, 2026 9:14 AM
With insurance, mattresses, appliances and finance brands embracing creator-led, entertainment-first marketing, experts say brand personality now drives visibility, engagement and cultural relevance
Sunidhi Vijay Jun 8, 2026 8:32 AM
Guest Column: Communication Consultant Ganapathy Viswanathan writes how the Air India building at Mumbai’s Nariman Point has been for generations a reference point in everyday conversations
Ganapathy Viswanathan Jun 6, 2026 11:55 AM
In 2002, Pepsi and Roberto Carlos staged a World Cup ad so cleverly cultural that it still lives rent-free in advertising memory
Aryendra Khan Jun 5, 2026 8:58 AM
Neha Jolly Sawhney, Head of Ad Revenue, and Yagnesh Ravi, Lead Ad Solutions at Snap Inc., discuss Snapchat’s growing adoption among advertisers in India
Sunidhi Vijay Jun 5, 2026 8:57 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans
Ganapathy Viswanathan Jun 2, 2026 12:40 PM
The partnership aims to reflect the aspirations of a fast-evolving India
e4m Staff May 28, 2026 2:54 PM
Founder and Managing Partner of Counselage India, Seth built his reputation not just as a brand strategist, but as someone whose understanding of influence extended far beyond advertising boardrooms
e4m Staff May 28, 2026 2:33 PM
Nexus Select Malls has launched the fourth edition of its Denim & Sneaker Fest
e4m Staff May 27, 2026 1:45 PM
Guest Column: Dr. Sandeep Goyal writes on what Goafest can borrow from other global festivals of media and creativity
Sandeep Goyal May 27, 2026 8:26 AM
The agency will lead integrated creative duties for the QSR brand, following a multi-agency competitive pitch
e4m Staff May 26, 2026 12:01 PM
The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy
NATIVE CONTENT May 26, 2026 11:48 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how Piyush Pandey transformed advertising from polished corporate messaging into something deeply emotional
Ganapathy Viswanathan May 26, 2026 8:29 AM
Rajeev Jain, SVP-Corporate Marketing at DS Group, shares how marketers are rethinking brand communication, innovation and cultural relevance in today’s digital-first ecosystem
Sunidhi Vijay May 25, 2026 9:01 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity
Shantomoy Ray May 25, 2026 8:03 AM
The honour recognised Prasoon Joshi’s extraordinary contribution to Indian advertising and media
e4m Staff May 22, 2026 2:03 PM
Sidharth Kedia brings over two decades of experience across media, investments, and strategy
e4m Staff Apr 1, 2026 12:17 PM
Kappa CULTR 2026 blends performances with interactive art, experimental fashion, gaming arenas, and a global culinary showcase
e4m Staff Feb 17, 2026 10:20 AM
Marketing experts say such exchanges function as modern-day word-of-mouth and help brands become part of pop culture in real time
Sunidhi Vijay Feb 10, 2026 9:22 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, explores whether marketers create demand or uncover desires already waiting to be expressed
Shantomoy Ray Feb 4, 2026 7:48 AM
Funding to be used to accelerate product development, expand community initiatives & strengthen safety-focused platform infrastructure
e4m Staff Jan 20, 2026 2:29 PM
Investors are backing execution-led sectors, from deep tech and enterprise software to healthcare and Bharat-focused fintech, note industry pundits
Anuja Jain Jan 12, 2026 9:33 AM
The campaign invites everyone to “Join the Authentic Dilli Party” on its app through specific reward-oriented actions
e4m Staff Dec 22, 2025 5:03 PM
Guest Column: Shuvadip Banerjee, Chief Digital Marketing Officer of ITC Ltd, highlights the importance of brands grounding themselves in the culture, traditions, behaviours of the people they serve
Shuvadip Banerjee Dec 4, 2025 8:54 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, explores how invisible branding is redefining consumer loyalty, and offering brands a quieter path to cultural relevance
Shantomoy Ray Nov 27, 2025 10:15 AM
With PROGA, MYAS recognition, global championships and rising investments, 2025 marked a turning point and industry leaders believe 2026 is the year India builds global-ready gaming IP
Aryendra Khan Nov 18, 2025 9:26 AM
The answer lies in a mix of commercial opportunism, youth demographics, globalized media, and the universal appeal of fun
e4m Staff Oct 31, 2025 2:36 PM
Rajat Mendhi’s mandate will be to drive planning and cultural insight development for the agency
e4m Staff Oct 14, 2025 9:22 AM
Zee Live has partnered with Marathi Zee 5, ensuring that the spirit of ‘Marathi Vajlach Pahije’ resonates far beyond the physical stage
Urban cafes like Delhi, Mumbai and Bengaluru are evolving into vibrant, alcohol-free party venues, indicating a new breed of nightlife that is wellness-driven
Anuja Jain Aug 18, 2025 8:55 AM
The phygital campaign aims at reminding India’s hustle-obsessed world that rest is as important as repetitions
e4m Staff Aug 11, 2025 1:26 PM
Guest Column: Dr. Samir Kapur, Director, Adfactors PR talks about the Stanley story, marketing hacks and what Indian brands should learn about human behaviour
Dr. Samir Kapur Aug 6, 2025 3:50 PM
The campaign, conceptualized by DDB Mudra, launches with two distinctive films that capture McD moments' in different contexts
Excellent Publicity has released its latest report capturing key advertising trends in the agriculture and farming sector
e4m Staff Jul 31, 2025 11:48 AM
The session, moderated by Mohit Joshi, CEO of Havas Media Network India, brought together senior leaders from media, FMCG and consumer-centric start-ups
e4m Staff Jul 22, 2025 11:55 AM
As a cultural ambassador, Rahul Dravid will connect with Hexaware employees worldwide through a series of events highlighting his leadership approach and working together under pressure
e4m Staff Mar 21, 2025 4:35 PM
Yuvraj Singh will champion the brand’s ‘Asli Hero ki Asli Taaqat’ Campaign
e4m Staff Mar 20, 2025 2:54 PM
IPL offers brands the opportunity to cash in on multiple touchpoints through social media buzz, second-screen engagement, influencer content, and real-time trends, share observers
Chehneet Kaur and Sunidhi Vijay Mar 20, 2025 9:11 AM
The Rediffusion Red Lab has unveiled “Vibes: The Ultimate Gen-Z Rundown 2024” – A Pop Culture Deep Dive into the Internet’s Favorite Playground
e4m Staff Mar 12, 2025 10:09 AM
With increasing competition from instant delivery services such as Zepto Café and Blinkit Bistro, the question arises—can the café experience be replicated at home?
Soumya Gawri Mar 11, 2025 12:32 PM
Experience Commerce to elevate Parle Candy Culture’s digital presence
e4m Staff Mar 11, 2025 11:15 AM
At least 56% of urban Indians expect a positive economic impact of the Maha Kumbh Mela on the local community
e4m Staff Feb 20, 2025 6:15 PM