Prior to joining Lenexis Foodworks, Arvind R P served as Chief Business Officer (South) at McDonald’s India

e4m Staff Apr 6, 2026 11:20 AM

Lyxel&Flamingo will lead Big Bowl’s social media strategy, content ecosystem development, digital performance marketing, media planning and buying, and campaign amplification across platforms

e4m Staff Mar 11, 2026 12:30 PM

The campaign features two digital-first short films

e4m Staff Nov 1, 2025 8:37 AM

How India’s eternal leading man, Amitabh Bachchan, turned every endorsement into a masterclass in trust

Soumya Gawri Oct 11, 2025 1:14 PM

The campaign urges to let go of the old for the new

e4m Staff Oct 6, 2025 5:06 PM

Record-breaking traffic, viral deals, and unexpected cancellations turned India’s biggest e-commerce festival into a mix of triumphs and frustrations for shoppers

Anuja Jain Sep 24, 2025 9:06 AM

The new film, directed by Gabriel Ghoderao, dramatises the discovery of India’s 10-year-old abandoned cart

e4m Staff Sep 23, 2025 12:41 PM

With FMCG brands pulling back, the industry is betting on a few high-impact shows to drive revenue — but is it enough to save the season?

Tasmayee Laha Roy and Aditi Gupta Sep 23, 2025 9:01 AM

Conceptualised by 22feet Tribal Worldwide, the campaign uses AI to redefine shopping for bachelors

e4m Staff Sep 19, 2025 12:26 PM

The Flipkart campaign, conceptualised by Talented, has Dr. R.D. Sharma stepping out of the classroom

e4m Staff Sep 10, 2025 11:43 AM

The e-commerce giant channels multi-celebrity advertising magic to transform shopping sprees into surreal celebrity wonderlands for its Big Billion Days campaign

Aryendra Khan Sep 8, 2025 12:47 PM

The campaign for is titled ‘Only Top Class, No Khulla Class’

e4m Staff Feb 18, 2025 6:22 PM

Brands like Havmor, Xiaomi India and BigBasket roped in nano influencers this Diwali to leverage real-life scenarios

Shalinee Mishra Nov 4, 2024 9:14 AM

The ecomm brand made the Big Billion Days announcement after the actor tweeting about 'being too late' for the sale

e4m Staff Oct 20, 2024 10:00 AM

Tavleen Bhatia, CMO, Cleartrip, discusses the inspiration behind the new campaign and thoughts on positioning the brand as a trusted ally for travellers and more

Ritika Raj Oct 4, 2024 12:50 PM

The integrated activation by FCB Kinnect is to showcase its diverse product range in a way that resonates with the Gen Z audience

e4m Staff Sep 25, 2024 11:53 AM

While the creative and quirky approach has potential, the complex and seemingly sarcastic narrative may leave viewers puzzled rather than enlightened about the benefits of shopping during the sale.

Soumya Gawri Sep 25, 2024 9:21 AM

On scanning the QR code in the ad, the Flipkart immersive experience takes a spin on the traditional print advertisement and showcases a 3D-esque experience for their range of televisions

e4m Staff Sep 24, 2024 2:30 PM

Apart from NeuralGarage, Rezo.a, ive2.ai and FluxGen have been featured as part of L'Oréal’s 'Big Bang Beauty Tech Innovation Program'

e4m Desk Sep 17, 2024 4:54 PM

Platform releases trailer of the reality show

e4m Staff May 22, 2024 6:41 PM

The awards saw 374 entries from 42 agencies and 109 clients across 13 cities and 9 states

e4m Staff Jan 22, 2024 10:42 AM

The Big Bang Awards will be held on January 19

e4m Staff Jan 16, 2024 1:51 PM

The awards cover a wide spectrum of creative, design, media, digital, and marketing achievements

e4m Staff Oct 17, 2023 1:02 PM

From BPL to Everest, how Amitabh Bachchan became the compelling voice that lent gravitas to brands

e4m Staff Oct 11, 2023 7:27 AM

The company saw its advertising promotional expenses grow more than two-fold for 2022-2023

exchange4media Staff Jun 30, 2023 11:32 AM

Mondelez India was the client of the year

exchange4media Staff Mar 25, 2023 4:33 PM

The event will be held at the Mukta Outdoor Arena, Bengaluru

exchange4media Staff Mar 13, 2023 12:52 PM

The awards will be held in the first week of February 2023

exchange4media Staff Dec 19, 2022 1:54 PM

Madhu Mantena to continue as BBMVPL’s Founder & Chief Creative Officer, and Ravneet Gill shall take over as MD & Chief Executive Officer

exchange4media Staff Nov 25, 2022 10:56 AM

As per the report, in the apparel & accessories section sale of hats saw an 87% increase; mobile phones sale up 79%

exchange4media Staff Oct 13, 2022 12:54 PM

The awards were announced on April 8

exchange4media Staff Apr 11, 2022 12:39 PM

The Big Bang Awards are open to all members of the advertising and marketing fraternity in the country

exchange4media Staff Apr 5, 2022 10:53 AM

Blue and Red colors used in the logo signify vibrancy and curiosity, giving it a universal touch

exchange4media Staff Feb 10, 2022 4:13 PM

The awards will acknowledge excellence in the areas of creative, media, digital and marketing

exchange4media Staff Oct 11, 2021 12:32 PM

Conceptualised by McCann Worldgroup, it showcases how shoppers breakout of behaviour patterns and “Flip” when they hear about Flipkart Big Billion Days

exchange4media Staff Oct 9, 2021 1:27 PM

Nina Elavia Jaipuria, Head of Hindi Mass Entertainment and Kids TV Network, Viacom18, shared the channel's content strategy to grow its market share

Javed Farooqui Oct 8, 2021 8:12 AM

Prior to this, Nayak was associated with Future Consumer Limited, Hindustan Unilever Limited and Asian Paints Limited

exchange4media Staff Aug 26, 2021 8:39 AM

The Bigg Boss host promised more drama, entertainment and emotions in the upcoming, reformatted edition of the show

exchange4media Staff Jul 22, 2021 8:53 AM

Gaurav Rakshit, COO, Viacom18 Digital Venture, said that while the show's format will remain similar to that of TV, Bigg Boss OTT will bring in a new level of innovation

Sonam Saini Jul 13, 2021 8:55 AM

The company's ad revenue at Rs 309 crore was down 9.4% YoY as ad spends by retail is yet to pick up

Javed Farooqui Feb 17, 2021 8:25 AM

Bigg Boss Telugu announced Abhijeet Duddala as its fourth season winner

exchange4media Staff Dec 31, 2020 7:13 PM

The 3 week-long series starts on Dec 4 and will be held on Friday evenings

exchange4media Staff Nov 25, 2020 10:54 AM

The campaign, conceptualised by McCann Worldgroup, features Virat Kohli, Ranbir Kapoor, Alia Bhat, Amitabh Bachchan and Mahesh Babu

exchange4media Staff Oct 7, 2020 10:45 AM

To be hosted by Salman Khan, Bigg Boss will be presented by MPL powered by Dabur Dant Rakshak Ayurvedic Paste & TRESemmé

exchange4media Staff Sep 24, 2020 6:10 PM

The official Bigg Boss Tamil Season 4 promo has followed the teaser which was released on 27th August, revealing this season’s first look

exchange4media Staff Sep 10, 2020 3:42 PM

The Bigg Boss house will have multiple MPL touchpoints to drive consumer connect

exchange4media Staff Sep 3, 2020 6:07 PM

Big Basket’s executives or partners have collectively pledged 7.7 million steps towards the cause

exchange4media Staff Aug 26, 2020 1:55 PM

The initiative was flagged off on India’s 74th Independence Day

exchange4media Staff Aug 21, 2020 3:46 PM

The show is a weekly property hosted on IGTV where Shalmali collaborates with musicians across the spectrum including vocalists, bass players and percussionists

exchange4media Staff Jul 17, 2020 4:27 PM

According to reports released by Facebook India and Boston Consulting Group, digital influence has grown up to 70% for mobiles, 55%-60% for apparel, and up to 20-25% for the non-food CPG categories 

exchange4media Staff Jun 25, 2020 8:58 AM