Big Basket partners with ‘Sunfeast India Run As One’

Big Basket’s executives or partners have collectively pledged 7.7 million steps towards the cause

e4m by exchange4media Staff
Updated: Aug 26, 2020 1:55 PM

ITC’s Sunfeast and Big Basket have collaborated for Sunfeast India Run As One. This first-of-its-kind, citizen-led participatory initiative, dedicated in support of those distressed since the nationwide lockdown due to the pandemic, commenced on India’s 74th Independence Day.

Be it through walk, run, jog or cover kilometres on a wheelchair, the goal is to cover the total distance between Kashmir to Kanyakumari 74 times. Big Basket’s delivery executives/ partners have collectively pledged 7.7 million steps towards the cause and will be covered over a period of 3/4 weeks.

Talking about the collaboration, Hemant Malik, Divisional Chief Executive- Foods, ITC Limited said: “At ITC Ltd, with our credo of Nation First, Sab Saath Badhein, we are committed to inspire thought, strategy and action as we progress on our journey to sustain and strengthen our leadership as a global exemplar in sustainability initiatives. Through various avenues, we endeavour to manifest this thought leadership to touch and transform lives meaningfully. Sunfeast India Run as One is one such avenue and we are very delighted to have participation and commitment from Big Basket’s on-ground teams who positively impact consumer lives on an everyday basis by keeping them safe indoors facilitating convenient access to daily essentials. Their steps will immensely benefit the cause and collaboratively take us closer to our goal.”

Talking about the collaboration, Hari Menon, Co-founder and CEO, Big Basket said, “It gives us immense pleasure to collaborate with Sunfeast yet again and this time for a larger societal cause. Consumers of Big Basket will also be able to make a contribution as they make a Sunfeast product purchase through our platform. We are happy to be able to leverage our institutional strengths that rightly fit in, adding further momentum to this initiative.”

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