HDFC's ‘Bounce back’ campaign on Disney+ Hotstar has set new records in delivering an emotionally charged messaging as well as demonstrating the success of long-form ad formats with great storytelling

exchange4media Staff May 25, 2022 3:01 PM

Experts and brand strategists opine that the actor’s apology over Vimal ad is a PR gimmick as the commercial is not withdrawn despite the controversy

Kanchan Srivastava Apr 25, 2022 8:59 AM

Take a look at exchange4media’s fortnightly collection of the best ads released between February 26 and March 11

exchange4media Staff Mar 15, 2022 8:42 AM

The revenue-share program is in early beta testing stage with a small set of US creators

exchange4media Staff Feb 15, 2022 2:54 PM

The portal received 948 complaints in 2021, 1,790 in 2020 and 3,416 in 2019

exchange4media Staff Feb 9, 2022 11:12 AM

The company’s consolidated sales has grown by 8% year-on-year

exchange4media Staff Feb 8, 2022 4:18 PM

One of the biggest editions of the magazine, the 30th anniversary issue has seven covers, 162 pages of editorial content, and 75 pages of advertisements from across categories

exchange4media Staff Feb 7, 2022 8:39 AM

Based on complaints against 480-odd ads over the past three years, ASCI undertook a deep dive to identify what offends Indian consumers the most

Kanchan Srivastava Jan 13, 2022 9:21 AM

The year 2021 was marked by a series of ad controversies. Hence, 2022 will be more crucial for brands to determine what kind of content they are putting out and through what channels, say experts

Kanchan Srivastava Jan 12, 2022 9:10 AM

Anurag Thakur also mentioned that the GAMA accepted 1790 grievances in 2020, 3416 grievances in 2019 and 2939 grievances in 2018

exchange4media Staff Aug 2, 2021 8:05 AM

Guest Column: Communications consultant Ritwik Sharma shares why influencers today enjoy more trust than ads do among consumers

Ritwik Sharma Jul 9, 2021 1:40 PM

It was an exception for male film stars to endorse a brand between 50s and 80s

Mansi Sharma Jul 9, 2021 8:22 AM

The report throws insights on the change in advertiser spends and the performance of video as a format from data analyzed on the InMobi Advertising Platform between January 2020 and January 2021

exchange4media Staff Jun 22, 2021 11:26 AM

Kapoor, Secretary-General, ASCI, shared that the council intends to use social media significantly as a part of its 2021 awareness campaign

Misbaah Mansuri Feb 10, 2021 8:33 AM

Guest Column: Aman Gupta, Managing Partner and Co-founder, SPAG Asia, says that using communications in a way that engages consumers with your messaging and leaves no room for speculation is an art

Aman Gupta Feb 9, 2021 3:49 PM

With Kantar as the official partner of the judging process, the Awards will select the most innovative digital campaigns released on YouTube between Oct 2019 and Feb 2021

exchange4media Staff Jan 29, 2021 2:33 PM

Conceptualized by Lowe Lintas, this new Revital H Woman campaign educates women on consuming a multi-vitamin like Revital H Woman for maintaining their overall health

exchange4media Staff Jan 12, 2021 4:56 PM

The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well

Noel Dsouza Jan 11, 2021 8:19 AM

The new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry

exchange4media Staff Jan 6, 2021 4:53 PM

TVC features television fame Vani Bhojan and Amit Bhargav showcasing trust and sweetness in everyday moments

exchange4media Staff Jan 2, 2021 8:06 AM