The measures announced by the finance minister are likely to have direct and indirect impact on the media and entertainment industry

exchange4media Staff 9 hours ago


We are looking at an explosion of possibilities with 5G supporting AR, VR and a host of virtual integrations, say industry observers

Shantanu David Jan 2, 2023 9:06 AM


Broadcasters had earlier notified the government that they needed a space of 100 MHz between 5G and their services to ensure the quality of their transmissions

exchange4media Staff Nov 14, 2022 11:21 AM


Out of the 10207 surveyed for the report, 70% are from rural India while 30% are from cities

exchange4media Staff Nov 2, 2022 12:24 PM


Only 5% of smartphone users intend to switch to 5G as per research published by a leading financial publication

exchange4media Staff Oct 20, 2022 9:39 AM


Customers who have 5G smartphones will enjoy the high speed Airtel 5G Plus on their existing data plans until the roll out is more widespread

exchange4media Staff Oct 6, 2022 3:04 PM


The service will initially be available in the four cities of Mumbai, Delhi, Kolkata, and Varanasi

exchange4media Staff Oct 4, 2022 5:50 PM


Airtel 5G services will be available at existing 4G rates at the initial stage and a new tariff for 5G will be announced after some time

exchange4media Staff Oct 3, 2022 4:09 PM


Minister of Communication Ashwini Vaishnaw has said the government is working towards simplifying the licence regime for all telecom players

exchange4media Staff Oct 3, 2022 7:53 AM


With faster data speed, OTT and short video consumption will see a jump; traditional advertising will further shift towards digital, assert experts

Kanchan Srivastava Aug 30, 2022 8:28 AM


The gaming industry, the fastest-growing space in digital advertising, has the most to gain from introduction of 5G, given that India is a mobile-first country in every segment, say industry players

Shantanu David Jul 25, 2022 8:30 AM

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Speaking at an event, Thakur applauded the role played by Indian media during the trying times of the Covid 19 pandemic

exchange4media Staff May 28, 2022 8:36 AM


The broadcasting industry has been arguing that the allocation of frequencies in the 3300-3670 band to 5G services will lead to severe disruption of the satellite services for media & broadcast

Javed Farooqui May 20, 2022 8:46 AM


The industry believes that factors like encouraging rural broadband connectivity, setting up an AVGC promotion task force and 5G roll-out augur well for boosting growth in digital media

exchange4media Staff Feb 2, 2022 8:54 AM


Industry leaders say the digital push and marquee initiatives like 5G rollout support & task force for the AVGC industry will be beneficial to the sectors in the long run

exchange4media Staff Feb 2, 2022 8:44 AM


Experts say the rollout of 5G will bolster proliferation and penetration of broadband and telecom connectivity

exchange4media Staff Feb 1, 2022 1:50 PM

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Digital advertising will take a big leap with 5G rollout as video, voice, OTT, gaming, and personal targeting will see a sea change in India, say experts

Kanchan Srivastava Dec 1, 2021 8:42 AM


As part of this, Ericsson also launches a new look and feel for its brand as well as a series of future scenarios it believes will emerge in an era of hyper connectivity

exchange4media Staff Sep 27, 2021 3:56 PM


A Guard Band between the end of 5G band at 3.7GHz and the start of the satellite television band at 3.7GHz can help solve the problem of clashing frequencies, say experts

Tasmayee Laha Roy Apr 7, 2021 8:04 AM