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Rekha Gupta will address young journalists at the Samachar4Media Journalism 40 Under 40 awards ceremony, to be held on July 28 at the India International Centre, New Delhi
e4m Staff Jul 18, 2026 12:27 PM
From Louis Vuitton’s FIFA trunk to Heinz’s Penalty Packets, FIFA 2026 is now a $10-billion creative arena
Aryendra Khan Jul 18, 2026 8:49 AM
The panellists will share insights on the topic ‘Do Brands Still Own the Consumer? Navigating Data, Platforms & Privacy in India’
Netflix has posted operating income of $4.2 billion, up 11% from a year earlier
e4m Desk Jul 17, 2026 11:53 AM
The supply of regional creators is growing rapidly, engagement is rising and brands are increasingly using local voices to reach audiences during festivals and cultural moments
Shalinee Mishra Jul 17, 2026 9:20 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, decodes how luxury has moved from the fashion runway to the football pitch
Ganapathy Viswanathan Jul 17, 2026 9:15 AM
The Jury Chair for the sixth edition is Murugavel Janakiraman, Founder, Chairman, Managing Director & CEO, Matrimony.com.Ltd.; Chairman of TiE Chennai and Vice Chairman of CII Tamil Nadu
Is Strategic PR really in its Golden Age, or is its biggest test still ahead? exchange4media spoke to India's communications leaders to find out
Ritika Upmanyu Jul 16, 2026 1:08 PM
The govt is evaluating a proposal that would make certification and approval from the CBFC mandatory before films can be released digitally
e4m Staff Jul 16, 2026 11:29 AM
The 2026 Commonwealth Games will take place in Glasgow, Scotland, from July 23 to August 2, 2026, and will be broadcast live on Sony Sports Network channels and streamed live on Sony
e4m Staff Jul 16, 2026 9:50 AM
As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll past
Aryendra Khan Jul 16, 2026 8:58 AM
The government's ethanol-blending programme has been one of the largest policy-led influencer campaigns seen in India
e4m Staff Jul 15, 2026 5:07 PM
Partnering closely with Harsha Razdan, CEO, South Asia, Ajay will accelerate dentsu's transformation by advancing strategic priorities and strengthening a future-ready operating model
e4m Staff Jul 15, 2026 4:23 PM
Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and budgets, writes M. Gautham Machaiah
M. Gautham Machaiah Jul 15, 2026 2:17 PM
Datta has over 26 years of leadership across government relations, media, and sports broadcasting, with senior roles at JioStar, Sahara India, Moser Baer, EuroKids, and Mahindra & Mahindra
e4m Staff Jul 15, 2026 12:49 PM
Prior to this, Nikhil Mehrotra was with Nutanix as Director, Field Marketing - India
e4m Desk Jul 15, 2026 11:35 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how the IRS was once the common language of print advertising in India, and how its absence has reshaped media planning
Ganapathy Viswanathan Jul 15, 2026 10:58 AM
Guest Column: Mohit Mehra, Founder, MCode Ventures, explores why the next broadcast playbook will be written around fan experiences
Mohit Mehra Jul 14, 2026 7:12 PM
Pankaj Pawar, also Managing Director of Reliance Jio Infocomm, replaces Kiran Thomas
Goenka was a revered personality whose life was defined by strong values, humility, compassion and unwavering dedication to serve the society
e4m Staff Jul 14, 2026 8:02 AM
The judging for LIA 2026 will begin 25th September and run through 3rd October, 2026
e4m Staff Jul 13, 2026 10:49 AM
Brands are increasingly hiding or removing their logos to spark curiosity, conversation and recall, showing that modern marketing is as much about building memory as boosting visibility
Shalinee Mishra Jul 11, 2026 9:20 AM
From Heinz's Penalty Packets to Coca-Cola's collectible cans, brands are using packaging to win fans' attention
Aryendra Khan Jul 11, 2026 9:06 AM
Guest Column: Haresh Nayak, CEO of Connect Network Inc., on why the next decade of marketing belongs to organisations that plan with intelligence, not assumptions
Haresh Nayak Jul 11, 2026 8:30 AM
The special issue examines how Indian women understand, negotiate and experience consent across homes, relationships, workplaces, public spaces and digital life
e4m Staff Jul 10, 2026 2:27 PM
The shift to E20 is pushing automakers beyond product marketing towards education-led communication, as consumer trust becomes as critical as vehicle compliance
Kanchan Srivastava Jul 10, 2026 8:37 AM
Participation fee pegged at Rs 1.5 crore; reserve prices range from Rs 4.87 crore to Rs 11.22 crore across five channel categories
e4m Staff Jul 10, 2026 8:12 AM
According to the network, 10-second advertising rates have reached ₹20-25 lakh during the knockout stage; over 22 brands have partnered across television and digital platforms
e4m Staff Jul 10, 2026 8:03 AM
Amid demand for a ban on adult ads during cricket, e4m analyses the debate over legality, suitability and ad placement during family-viewing events
e4m Staff Jul 9, 2026 11:36 AM
The Chief Guest of the event will be Kailash Vijayvargiya, Minister for Urban Development & Housing and Parliamentary Affairs, Government of Madhya Pradesh
e4m Staff Jul 9, 2026 11:31 AM
P Rajagopal, Senior Director, Digital Solutions, India and South Asia, Visa, will share key insights on the topic ‘India’s Digital Payments Moment: Scale, Trust, and the Road Ahead’
Advertising continues to contribute more than one-third of industry revenues, generating an estimated $300 million in 2025
e4m Staff Jul 9, 2026 11:00 AM
From FIFA’s global scale to Wimbledon’s younger audiences and pickleball’s growing appeal, non-cricket sports are opening new opportunities for brands across campaigns, sponsorships and advertising
Sandhi Sarun Jul 9, 2026 9:03 AM
Singh brings over 27 years of experience across corporate communications, public affairs, sustainability and reputation management
From Messi's redemption arc to Egypt's tournament exit, brands found plenty to work with on social media
Aryendra Khan Jul 8, 2026 2:03 PM
The report says digital adoption has helped nearly 60% of MSMEs achieve double-digit revenue growth with AI expected to unlock up to 30-35% improvement in profitability for businesses
e4m Staff Jul 8, 2026 12:06 PM
At Cannes Lions 2026, AI was no longer the headline act. The focus shifted to how technology can solve real problems, elevate craft and deliver meaningful creative outcomes
Aryendra Khan Jul 8, 2026 9:21 AM
Raphaël de Andréis has taken up the new role in addition to his responsibilities as CEO Western Europe
e4m Staff Jul 7, 2026 11:24 AM
The names include Sonal Chhajerh, National Creative Director at Leo Mumbai; Ashwini Deshpande, Co-founder, Director at Elephant Design; and Ashish Khazanchi, Managing Partner at Enormous Brands
The sixth edition of India’s leading fintech conference returns on 10 July 2026 at Taj MG Road, Bengaluru
Industry executives said today's IBDF meeting is expected to focus on preparing a common industry position before engaging with the ministry
Imran Fazal Jul 6, 2026 11:47 AM
According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%
Anuja Jain Jul 6, 2026 9:09 AM
Guest Column: Dr. Sandeep Goyal deep dives into what Brand Osaka is telling the world
Sandeep Goyal Jul 6, 2026 8:17 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says India’s PR industry is evolving from media relations to strategic biz counsel, with ideas and innovation driving its future
Ganapathy Viswanathan Jul 6, 2026 8:06 AM
As India reflects on a quieter Cannes Lions 2026, e4m explores what it means for the industry’s future
The survey is conducted by Ipsos and PRCAI in collaboration with Astrum Reputation Advisory, capturing insights from consultancies and corp comm teams, and mid to senior level industry professionals
This is the fourth edition of the event; a jury met on March 14 to select the winners
e4m Staff Jul 3, 2026 10:52 AM
