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HUL MD and CEO Priya Nair was responding to a query at HUL’s Capital Markets Day
At the Pitch CMO Summit 2026, marketers argued that the split between brand and performance lives in budget lines and org charts, not in the consumer's head
The Lokmat Media Group Executive and Editorial Director will succeed Vivek Gupta of Sanmarg
Ruhail Amin Sep 7, 2026 12:59 PM
In his new role, Mayuresh will partner with Kartik Smetacek, Chief Creative Officer, Saatchi & Saatchi India
e4m Staff Sep 7, 2026 11:29 AM
The launch comes just days before the BRICS Summit, and ahead of Russian President Vladimir Putin’s visit to India, where he is expected to meet Prime Minister Narendra Modi
US military is disabling mobile advertising IDs after reports that commercial location data was used to track personnel in the Middle East; exposes how ad targeting infra can be a surveillance tool
Shantanu David Sep 7, 2026 8:58 AM
According to VLCC, the funding will help in expanding businesses across beauty, wellness and personal care
The earlier revenue department methodology had resulted in potential demands of nearly Rs 2.5 lakh crore across the sector
Imran Fazal Sep 4, 2026 9:24 AM
Lavanya Nalli of Nalli Group, Manas Gupta of Lenovo Digital Commerce & Rishabh Shekhar, Pepper broke down how brands can remain relevant as consumer categories evolve
At Pitch CMO Summit 2026 in Bengaluru, Diageo India’s Chief Strategy Officer Amitabh Pande spoke in detail on how brands are built, measured and experienced
In a fireside chat at the Pitch CMO Summit, the Lumio marketing head told 91mobiles' Deepak Dhingra that AI should enhance the consumer experience quietly, not headline it
The brand won 11 metals for its outstanding work, creativity and innovation
The agency won 21 metals including 6 golds, 7 silver metals and 8 bronze for its impressive work
At the Pitch CMO Summit, Gowthaman Ragothaman said that as India moves towards stricter consent management, brands will increasingly need explicit permission to use personal data for marketing
At Pitch CMO Summit in Bengaluru, Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip, and Nitin Khanna, CMO, ACKO, discussed what marketers need to retain and what they need to rethink
With IRS stalled, BARC ratings disrupted, no common OOH currency & radio seeking relevance, measurement gaps are making traditional media harder to justify - pushing ad dollars towards digital
Kanchan Srivastava Sep 3, 2026 8:58 AM
The conference will be followed by the sixth edition of Indian Marketing Awards – South
The draft Telecommunications (Television, Radio and Associated Services) Rules, 2026, notified on September 2, seek to consolidate regulations
Imran Fazal Sep 2, 2026 10:47 PM
Mohit Jain has over two decades of experience in the print media industry
Appearing for Chandra, advocate Sasmit Patra said the intense public scrutiny surrounding the insolvency proceedings had effectively turned the legal dispute into a ‘media trial’
e4m Staff Sep 2, 2026 12:56 PM
Dicko will be based in Singapore and report to Vismay Sharma, president of L’Oréal SAPMENA
The awards celebrate innovative campaigns that have demonstrated creativity, effectiveness and cultural relevance in South India
Wooster & Jeeves, an occasional companion to ‘Chronicles from Mehra World’ by Rajeev Beotra, offer a comic take on Federer, Djokovic, Agassi, Graf and the unlikely rise of pickleball
Rajeev Beotra Sep 2, 2026 8:37 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why the festive season is not just about celebration, but a crucial season for business
Ganapathy Viswanathan Sep 2, 2026 8:21 AM
The review comes as Haier scales its India marketing spend on the back of a 30% sales jump, and profit more than tripling in FY25
Anand co-founded the influencer marketing and talent management company in 2016
e4m Staff Aug 31, 2026 6:03 PM
The government is trying to create a competitive ratings market while simultaneously making the ratings business more heavily regulated
Imran Fazal Aug 31, 2026 9:00 AM
Brands are increasingly looking at what happens between awareness and conversion; marketers relying on reviews, user-generated content and trials as tools
Sunidhi Vijay Aug 31, 2026 8:41 AM
At the launch event held at Uprashtrapati Bhavan, New Delhi, the Vice President highlighted India’s rapid progress in Artificial Intelligence
e4m Staff Aug 29, 2026 12:32 PM
Brands are raising festive creator spends, but with influencer discovery getting crowded, focus is shifting from reach to relevance, regional influence & trusted voices that drive purchase decisions
Shalinee Mishra Aug 29, 2026 8:52 AM
Zee founder says the widely cited Rs 22,000-crore figure relates to claims arising from personal guarantees, not money borrowed by him
e4m Staff Aug 28, 2026 2:51 PM
From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet
Aryendra Khan Aug 28, 2026 9:06 AM
As brands rush to react to the same cultural moments, industry experts warn that the format that makes one response sharp can turn the next ten into template work, putting distinctiveness at risk
Aryendra Khan Aug 28, 2026 8:29 AM
He walked away with almost nothing. He guaranteed loans. The companies collapsed. The estate was worth ₹32 crore. Banks voted for ₹6.5 crore. How social media got the story completely wrong
Palak Shah Aug 28, 2026 8:02 AM
The next generation of PR agency founders are starting earlier, building leaner and challenging the traditional agency model. But can youth translate into long-term credibility?
Ritika Upmanyu Aug 27, 2026 3:37 PM
The investment question is becoming more difficult because the television market itself faces structural pressure
Imran Fazal Aug 27, 2026 9:25 AM
WPP and Omnicom named first agency partners; self-serve Ads Manager to open on September 4 with daily budgets starting at ₹725
e4m Staff Aug 27, 2026 7:03 AM
The landmark settlement resolves claims brought by 29 US states and ends a federal trial in Oakland, California
e4m Staff Aug 26, 2026 7:52 PM
At the upcoming edition of the conference, Amitabh Pande, Chief Strategy Officer at Diageo India, will share key insights on the topic ‘Building Brands That Win Consumers, Occasions and Culture’
The discussions come at a time when the government is increasingly positioning the creative economy
e4m Staff Aug 26, 2026 9:44 AM
Industry experts say there is typically a 15–20% uplift in seasonal budgets for Kerala during Onam
Sandhi Sarun Aug 26, 2026 9:11 AM
Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip; Nitin Khanna, CMO, ACKO & Indrajeet Mookherjee, President – Integrated Client Management, dentsu India, will engage in a fireside chat
Janhavi Pawar, Director, Sakal Media Group, discusses the relevance of soft power in forging lasting global trade relations
Isha Khatu Aug 25, 2026 12:56 PM