Haier India puts media mandate under review, calls pitch worth around ₹100 crore
The review comes as Haier scales its India marketing spend on the back of a 30% sales jump, and profit more than tripling in FY25
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Published: Sep 1, 2026 9:36 AM | 1 min read
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- Haier India is reviewing its media mandate and has invited agencies to pitch for the account, estimated to be worth around ₹100 crore.
- The pitch process is currently underway, with agencies presenting their proposals to the company.
- This review follows Haier's recent appointment of SW Network for its digital mandate, which encompasses social media marketing, content marketing, and website development.
- Haier India reported a 30% increase in sales to ₹8,234 crore in FY25, with net profit rising over 200% to ₹480 crore, as the company continues to invest in marketing and compete with brands like LG and Samsung.
Consumer appliances major Haier India has put its media mandate under review, with agencies invited to pitch for the account. The pitch process is currently underway, and participating agencies have already begun making their presentations to the company. The account is estimated to be worth around ₹100 crore.
The review follows Haier's 2024 appointment of SW Network to handle its digital mandate, which included integrated social media marketing, content marketing and website development for the brand in India.
The development comes as Haier continues to scale its business and marketing investments in the country, where it competes with LG, Samsung, Whirlpool, Godrej and other players across refrigerators, air conditioners, washing machines and televisions. Sports has been central to the brand's media strategy, with investments in properties including the Indian Premier League and international tennis tournaments, alongside a growing presence across connected television, digital video and influencer-led marketing.
The mandate review comes against the backdrop of strong growth in Haier's India business.
Haier India recorded sales of ₹8,234 crore in FY25, up around 30% on-year, while net profit rose more than 200% during the year to ₹480 crore. At the global level, Haier Smart Home Co., Ltd.'s selling expenses, which include advertising, marketing and other sales-related costs, inched up 0.8% year-on-year to RMB 33.88 billion in 2025.
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