tune
Fortune?blur=25

Motwani, Head of Marketing, Consumer Business, Adani Wilmar - Fortune's parent company, shares insights on the marketing strategy, the segments in focus and plans to target key Metros

exchange4media Staff Nov 7, 2019 2:43 PM

Fortune?blur=25

The campaign has a fresh take on ‘ghar ka khana’ that appeals to the younger audience

exchange4media Staff Sep 3, 2019 4:13 PM

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Industry observers say that when users are blocking intrusive ads, reward-based advertising might be the way ahead to restore the lost sheen of consumer engagement

Misbaah Mansuri Aug 19, 2019 8:37 AM

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Lal will be positioned at the Gurugram office and will head the entire ADK Fortune Account Management function at the agency across clients

exchange4media Staff Jun 20, 2019 2:06 PM

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Mukerjea quits as President Digital, ABP Pvt Ltd, and Founding Editor, Fortune India

exchange4media Staff Jun 19, 2019 7:40 PM

Prega News Mothers Day?blur=25

The campaign which was released a week before Mother’s Day was supported with other communication material apart from the film

exchange4media Staff May 7, 2019 7:20 PM

Women's Day?blur=25

From Olay to Max Fashion and Sugar Cosmetics to Platnium Evara, brands have creatively pushed the envelope by producing ad campaigns that instill a social change

Noel Dsouza Mar 8, 2019 9:41 AM

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The campaign, featuring celebrity couple Akshay Kumar and Twinkle Khanna, is conceptualized by Triton Communications and directed by Karan Johar under his home production, Dharma 2.0

exchange4media Staff Nov 24, 2018 10:00 AM

Fortune?blur=25

The 88-year-old celebrated publication is getting a new owner for the second time in a year. Meredith bought Fortune in January this year.

exchange4media Staff Nov 12, 2018 8:37 AM

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Ghadi’s campaign by ADK Fortune shuns perception of meniality from house work

exchange4media Staff Nov 3, 2018 9:30 AM

Fortune foods?blur=25

Fortune Foods quickly put out an apology, which in turn triggered complaints from Bengalis who pointed out that eating meat during the Puja is not a taboo in West Bengal

exchange4media Staff Oct 17, 2018 8:34 AM

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This year, brands melted hearts with emotional but progressive storytelling through their Raksha Bandhan ads

exchange4media Staff Aug 25, 2018 9:30 AM

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The latest win is Quaker Oats, while other recent wins include Bata, D Décor, Emirates, Essar Oil and Facebook, among others

exchange4media Staff Aug 16, 2018 10:48 AM

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From Future Generali Life Insurance to Mankind Pharma, brands have touched on important topics and rolled out thoughtful communication

exchange4media Staff Jun 15, 2018 8:59 AM

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Conceptualized and executed by ADK Fortune, a WPP agency, #QuitBeforeYouStart is an urge from Preganews to fathers to quit smoking for a healthy child

exchange4media Staff Jun 7, 2018 12:02 PM

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The ‘Effortless Style Gets Sportier!’ campaign focusses on the evolution of the existing communication of the product- ‘Effortlessly Stylish’ and fortifies it with the addition of a new flavor – ‘sportiness’.

exchange4media Staff May 26, 2018 10:04 AM

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Moving the corporate sensitization conversation from Pregnancy to Post Pregnancy, the brand is now creating a conversation around the much serious issue of Postpartum Depression

exchange4media Staff Feb 27, 2018 3:19 PM

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As of 2017, over 2.3 billion smartphone owners and consumers were spending 69 per cent of their digital media time in front of mobile devices. Should mobile marketers join the bandwagon or should they continue in the direction they’ve been taking since the beginning of the year?

Ashwiny Thapliyal Jan 3, 2018 8:54 AM

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New app install data from Google Play integrated into TUNE’s Fraud Prevention Solution enables marketers to defend against mobile app click injection fraud

exchange4media Staff Nov 27, 2017 3:06 PM