tourism
Naveen Kundu will lead the integrated business as Board Chairman & CEO
e4m Staff Jul 10, 2026 2:26 PM
Dr Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld and Founder of the e4m Group, has been conferred a Special Award in recognition of his contribution to media & experiential economy
e4m Staff Jul 6, 2026 11:45 AM
BW HOTELIER Indian Hospitality Summit & Awards 2026 marks its landmark 10th edition
e4m Staff Jun 24, 2026 11:45 AM
The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year
e4m Staff May 26, 2026 12:08 PM
Industry stakeholders say the Budget allocations are likely to trigger a step-up in marketing spends for spiritual tourism across digital, retail media and creator-led platforms
Pooja Yadav Feb 13, 2026 8:27 AM
The campaign highlights the tourism potential of the colourful season and its growing significance for the travel industry
e4m Staff Sep 15, 2025 5:48 PM
A year-long mandate to amplify Madhya Pradesh’s cultural and tourism potential through innovative influencer-led campaigns
Industry experts noted that rising Gen Z interest is prompting brands to allocate larger budgets toward promoting spiritual and culturally immersive destinations
Sunidhi Vijay Aug 21, 2025 9:09 AM
In the campaign named 'Dubai, Ready For A Surprise', the couple is seen exploring the city in refreshingly new ways
Travelers from India can experience Czechia’s outdoor activities and rich cultural heritage— featuring majestic castles, chateaux, seventeen UNESCO monuments, historic cities and Czech cuisine
Millennials and Gen Z from India are adding Chiang Mai to their bucket list and driving travel interest accounting for almost 90% of Chiang Mai Airbnb bookings in the first three quarters of 2024
e4m Staff Feb 19, 2025 4:19 PM
The agency will support Tourism Ireland in marketing the island of Ireland as a compelling holiday destination to a global audience
e4m Staff Jan 8, 2025 12:30 PM
Nishant Kashikar, Country Manager - India and Gulf, Tourism Australia, talks about Tourism Australia’s latest marketing campaigns, leveraging Australian cricketers and more
Simran Sabherwal Jan 3, 2025 11:56 AM
MoU Signed to establish Tourism Experience Centers at KidZania in Delhi/NCR and Mumbai
e4m Staff May 27, 2024 3:18 PM
Carissa Nimah, Head of Marketing, Bhutan Tourism, talks to e4m about their marketing communications strategies & more
e4m Staff May 21, 2024 3:01 PM
The new branding encompasses Switzerland's Tourism's three main promises of nature, hospitality and reliability
The video was shared on Instagram by a user named Ryan Shiju and was subsequently also promoted by Kerala Tourism Minister P A Mohamed Riyas
BTEA Wins 'Best Design and Decoration' Award at Outbound Travel Mart 2024
e4m Staff Feb 14, 2024 2:06 PM
Bon joined the STB infrastructure planning and management division in 2015 to drive the planning of MICE infrastructure
exchange4media Staff Sep 5, 2023 5:01 PM
Kerala Tourism has come up with two ad films targeting urban families
exchange4media Staff Jul 5, 2023 1:10 PM
As Saudi Aramco and Saudi Tourism Authority partnered with BCCI, Qatar Airways joined hands with RCB to expand their footprint in the world’s second largest market
Kanchan Srivastava Mar 30, 2023 9:08 AM
Through the partnership with IPL, the authority aims to increase Saudi’s presence and appeal in the Indian and South Asian markets
exchange4media Staff Feb 14, 2023 5:42 PM
Cleartrip’s brand head speaks to e4m about the new Clear Advantage offer, their marketing plan for the next year, and more
Nilanjana Basu Dec 13, 2022 8:37 AM
The campaign ‘The Real Deal’ aims maximize reach and destination awareness and accelerate Indian arrivals in Kenya in the upcoming years
exchange4media Staff Nov 5, 2022 9:00 PM
As part of the campaign, Mastercard has collaborated with over 50 merchant partners
exchange4media Staff Oct 19, 2022 5:19 PM
Experts believe ad spending in the hospitality sector can reach pre covid levels this year
Nilanjana Basu Oct 7, 2022 2:17 PM
Nishant Kashikar, Country Manager, Tourism Australia, shares his World Cup memories and his passion for cricket as the wait for the 8th ICC Men's T20 World Cup begins
exchange4media Staff Jun 27, 2022 3:55 PM
In the ad film, the actor invites people to immerse themselves in the grandeur of the 'Museum Of The Future'
exchange4media Staff May 3, 2022 8:31 AM
The Maharashtra's Minister for Tourism, Environment & Protocol was speaking at ABP Network’s inaugural 'Ideas of India' summit
exchange4media Staff Mar 26, 2022 11:02 AM
The key objective is to develop and drive creative PR-led activations that align with Tourism Australia’s vision
exchange4media Staff Mar 2, 2022 11:47 AM
The direct-to-consumer, 360-degree campaign focuses on the variety and diversity of experiences that South Africa has to offer
exchange4media Staff Feb 15, 2022 4:12 PM
Josh’s journey in Kerala entails collaborations with government bodies and brands that show the power of short-video
exchange4media Staff Feb 10, 2022 12:18 PM
The‘Glance Spotlight on Travel 2021’ Report revealed the emerging consumer sentiment and growth trajectory of the travel industry in 2022
exchange4media Staff Nov 24, 2021 6:29 PM
Srinivasan V is a veteran investor with years of industry & board-level experience to his credit
exchange4media Staff Nov 9, 2021 2:22 PM
Tourism New Zealand Board Chair, Jamie Tuuta, shared that Monchy has done a fantastic job as an interim CE in a uniquely challenging time for the sector and the organization
exchange4media Staff Apr 16, 2021 3:50 PM
The agreement will allow for exploration and collaboration on projects both in South Africa and in key source markets that drive international arrivals to the country
exchange4media Staff Mar 30, 2021 1:47 PM
Wizspk will be responsible for creating and executing PR and imaging campaigns to place the State of Maharashtra on the Domestic & International Tourism Map
exchange4media Staff Mar 25, 2021 4:45 PM
Outdoor advertising company JCDecaux owns exclusive advertising rights at the Bengaluru International Airport
exchange4media Staff Mar 9, 2021 3:56 PM
As a PR partner to several brands, Wizspk offers them services like strategic counsel & planning, media relations, issues & crisis management, advocacy and integrated campaign development
exchange4media Staff Feb 15, 2021 3:29 PM
Lintas Live will develop PR communication strategy for ABD and its brand portfolio, which will include PR content creation and corporate reputation building, and more
exchange4media Staff Feb 8, 2021 12:54 PM
The agency will be responsible for digital marketing, social media, online reputation management and promotion of the Tourism Spain brand in India
exchange4media Staff Jan 29, 2021 11:25 AM
Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and more
Ritika Raj Jan 21, 2021 8:30 AM
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us
Misbaah Mansuri Dec 29, 2020 8:48 AM
The holistic campaign was spread across major airports in India where each airport highlighted a different and unique aspect of Tamil Nadu
exchange4media Staff Dec 7, 2020 5:54 PM
The Summer Different convoy will travel through South Africa’s nine provinces to shine a spotlight on some of the spectacular parts of the country
exchange4media Staff Dec 1, 2020 4:45 PM