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Media Mantra will handle strategic communications, media engagement, and brand positioning for Arbour
e4m Staff Jul 17, 2026 7:58 AM
The study found that more than 40% of long-form posts on LinkedIn are entirely AI-generated
e4m Staff Jul 16, 2026 7:07 PM
The AI software creation platform’s valuation is at $1.5 billion making it a unicorn in a year after its public launch
e4m Staff Jul 16, 2026 6:44 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how reputation has evolved from a by-product of good business into a strategic driver of business success
Ganapathy Viswanathan Jul 16, 2026 7:55 AM
New order supersedes May directive; adds CRS oversight, restructures leadership with dual MIB representation, corrects policy citation error
Imran Fazal Jul 15, 2026 9:59 PM
On his birthday, we celebrate not only a seasoned journalist but also a creative mind who continues to push the boundaries of news, documentaries and digital content
e4m Staff Jul 15, 2026 2:30 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how the IRS was once the common language of print advertising in India, and how its absence has reshaped media planning
Ganapathy Viswanathan Jul 15, 2026 10:58 AM
California and 11 other states in the US have filed suit seeking preliminary injunction
e4m Desk Jul 14, 2026 11:40 AM
India has the manufacturing, talent and consumers to build premium activewear brands. So why does the category's highest pricing power still belong almost exclusively to foreign labels
Sandhi Sarun Jul 14, 2026 8:33 AM
For marketers, the luxury housing category is moving beyond lead generation with developers increasingly focusing on creating distinct brand identities
Sunidhi Vijay Jul 14, 2026 8:25 AM
exchange4media wishes Sunil Gautam a very happy birthday and celebrates a remarkable legacy that continues to inspire India's communications fraternity
e4m Staff Jul 13, 2026 9:31 PM
Guest Column: Haresh Nayak, CEO of Connect Network Inc., on why the next decade of marketing belongs to organisations that plan with intelligence, not assumptions
Haresh Nayak Jul 11, 2026 8:30 AM
Prior to this, Deepshikha Agarwal was with Nykaa as Deputy General Manager
Advertising continues to contribute more than one-third of industry revenues, generating an estimated $300 million in 2025
e4m Staff Jul 9, 2026 11:00 AM
Singh brings over 27 years of experience across corporate communications, public affairs, sustainability and reputation management
According to the notice, the programmes and social media posts contained false and unsubstantiated allegations about Kamboj and his family
The partnership aims to strengthen Vembu Technologies' corporate reputation, thought leadership, and media presence across India
e4m Staff Jul 8, 2026 12:48 PM
The investigators alleged that the operator illegally sourced and redistributed JioStar's encrypted broadcast signals after its distribution agreement had been terminated
Imran Fazal Jul 7, 2026 8:35 AM
Salvan was previously with the Japan Bank for International Cooperation
According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%
Anuja Jain Jul 6, 2026 9:09 AM
Pavan Kaushik's new book, The Fifth Estate, highlights the critical evolution of corporate communication in shaping trust and reputation in today's business landscape
e4m Staff Jul 3, 2026 10:49 AM
Guest Column: Arpit Srivastava, Associate Director, Xiaomi India, decodes how awareness leads to consideration, consideration led to a click, and so on
Arpit Srivastava Jul 2, 2026 3:27 PM
Marketers say that while creators are increasingly becoming part of the media mix, influencer marketing accounts for just 3-10% of the ad spends
Shalinee Mishra Jul 2, 2026 9:40 AM
Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning
Sunidhi Vijay Jul 1, 2026 9:11 AM
Danielle Gracias, Deputy Vice President - PR & Corp Comm at Ageas Federal Life Insurance, explores how the comms function is redefining trust, navigating the opportunities and challenges, and more
Ritika Upmanyu Jun 30, 2026 3:05 PM
Prior to this appointment, he served as Deputy Managing Director and Group Chief Risk Officer at SBI
e4m Staff Jun 30, 2026 12:25 PM
Sujit Patil, CCO, Godrej Industries Group, talks on communications' journey from the sidelines to the strategy table and the future of communications leadership
Ritika Upmanyu Jun 29, 2026 11:00 AM
The award was presented by former Chief Justice of India Dr Justice D Y Chandrachud
e4m Staff Jun 27, 2026 5:06 PM
Prior to this, Dhane was Associate General Manager at Hyundai Motor Company
For decades, Indian agencies have operated under a default setting: If it doesn’t impact millions, it isn’t Cannes worthy. Can we try commercial brand solutions and not bank on social macro-problems?
Neeta Nair Jun 27, 2026 7:52 AM
During her tenure, Simon played a pivotal role in shaping Airtel's communications strategy, delivering cohesive and targeted messaging across diverse media platforms
e4m Staff Jun 26, 2026 4:53 PM
As per reports, the funding will take the Gurugram-based company’s value to more than $1 billion
In this conversation, Mia Karlsson, SVP Marketing & Communications, Wirepas, explores the tensions, trade-offs, and opportunities that define the glocalisation challenge today
Ritika Upmanyu Jun 25, 2026 12:20 PM
Prerna Mehrotra, Chief Client Officer & CEO, Media, Asia Pacific, dentsu, speaks to e4m from the Cannes Lions festival on how dentsu is adapting to serve its clients drive growth and client-centricity
Simran Sabherwal Jun 25, 2026 9:07 AM
Prior to his promotion, Arora served as Assistant General Manager - Marketing at Bharti Real Estate
e4m Staff Jun 25, 2026 8:05 AM
Wade will lead communications for Reuters globally and will focus on external communications across both Reuters' editorial and commercial agendas
e4m Staff Jun 24, 2026 2:39 PM
The account was previously handled by Initiative, part of IPG Mediabrands
e4m Staff Jun 24, 2026 2:34 PM
Guest Column: There is growing judicial discomfort with intermediaries profiting from engagement while disclaiming responsibility for its consequences, writes M. Gautham Machaiah
M. Gautham Machaiah Jun 24, 2026 12:44 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why Chief Communications Officers have emerged as indispensable strategic partners to CEOs in protecting corporate reputation
Ganapathy Viswanathan Jun 24, 2026 8:33 AM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, examines why brand recall has become more critical than market competition
Gargi Sarkar Jun 23, 2026 2:04 PM
India has made a mark on Day 1 of the festival with four wins so far, out of eight shortlists across the seven categories announced today
Raaina Jain Jun 22, 2026 7:23 PM
As AI reshapes brand discovery, Red Surtida explores why GEO is now a reputation discipline and what it means for brand reputation
Ritika Upmanyu Jun 22, 2026 2:19 PM