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ASCI has highlighted significant overlaps between dietary supplements and prescription therapies
e4m Staff Oct 28, 2026 1:03 PM
The auction will cover vacant MPEG-4 slots on the free-to-air direct-to-home platform for the November 2026-March 2027 period
e4m Staff Oct 27, 2026 11:33 AM
He succeeds Niels van der Knaap, who will leave the company at the end of October
e4m Staff Oct 23, 2026 1:43 PM
Revenue held broadly flat year-on-year but came in ahead of expectations, while stronger vehicle deliveries and energy-storage growth helped offset continued pressure on profit
e4m Staff Oct 22, 2026 10:13 AM
Kunal Lalani, K Srinivas and Priyanka Chatterjee to head North, South & East
e4m Staff Oct 21, 2026 1:14 PM
Govt has asked Meta to prevent its algorithms from disproportionately amplifying limited narratives around manipulated or out-of-context content that could affect public order
e4m Staff Oct 19, 2026 9:14 AM
Tesla's Roadster reveal shows how spectacle can generate attention, but sustaining interest until production begins in 2028 may prove a bigger marketing challenge
Shalinee Mishra Oct 17, 2026 11:28 AM
Annual MPEG-2 auction collections have plunged from Rs 1,157 crore to Rs 642 crore in about two years. The public broadcaster is assessing market conditions ahead of the January 2027 auction cycle
Tasmayee Laha Roy Oct 13, 2026 8:38 AM
Nagpal has maintained that customers who want Sony channels can access them, the broadcaster’s channels have remained outside Tata Play’s broader base bouquets
Imran Fazal Oct 12, 2026 5:55 PM
She most recently held the position of Associate Vice President at MSL India
e4m Staff Oct 8, 2026 11:07 AM
As digital-first brands hit scale, the next growth challenge may lie beyond the screen, pushing stores from optional to strategic
Sandhi Sarun Oct 7, 2026 9:09 AM
The challenge today is whether AI-generated content can build the same trust, authenticity and relatability that audiences naturally associate with human creators
Shalinee Mishra Oct 6, 2026 9:33 AM
The tender has an estimated value of ₹32 lakh, including taxes, with the bid opening scheduled for October 22
e4m Staff Oct 5, 2026 11:09 AM
FIFA strategy has strengthened Z’s sports proposition and opened a new monetisation playbook, but IPL’s scale and tougher economics could make the next rights battle a different game
Kanchan Srivastava Oct 3, 2026 9:13 AM
Karunakara Kurup, popularly known as NK Kurup, passed away in Kerala on 26 September
e4m Staff Sep 28, 2026 11:29 AM
Successful bidders are required to comply with the payment, technical and carriage conditions prescribed in the auction notice
e4m Staff Sep 28, 2026 9:22 AM
Hausla Empowered Season 2 is streaming on MX Player Prime Video and Kotak’s digital platforms
NATIVE CONTENT Sep 25, 2026 12:37 PM
Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, writes on how signs of AI fatigue are apparent in the creative agencies
Pradeep Menon. M Sep 24, 2026 8:18 AM
most recently served as Chief Commercial Officer at JSW Sports He most recently served as Chief Commercial Officer at JSW Sports
e4m Staff Sep 21, 2026 3:03 PM
Dario Amodei responded with a roughly 3,800-word essay calling for the industry to "pace the frontier" by slowing capability gains so safety research can keep up
e4m Staff Sep 14, 2026 10:02 AM
Newslaundry’s former employees’ allegations have put the media watchdog under scrutiny over transparency, due process and accountability
e4m Staff Aug 12, 2026 4:38 PM
As CEO, Lagan will lead SLMG Beverages by strengthening its market leadership, advancing digital capabilities, and fostering a culture of high performance
e4m Staff Aug 11, 2026 10:16 AM
The MIB has also reiterated the time slots during which PSA films can be shown in cinemas
e4m Staff Aug 10, 2026 12:49 PM
Of the 40 ads reviewed, 21 were modified or withdrawn by advertisers without contest after ASCI raised concerns, while another 18 were held to be in violation by the Consumer Complaints Council
e4m Staff Aug 6, 2026 12:49 PM
After leading Kotak’s brand relaunch and several customer- and AI-focused initiatives, Ravangave says the future of marketing will be shaped by better organisations—not merely better campaigns
e4m Staff Jul 27, 2026 11:46 AM
As streaming platforms use artificial intelligence to describe, classify and recommend entertainment, inaccurate metadata may be creating a new blind spot for connected television advertisers
Shantanu David Jul 24, 2026 9:15 AM
The slate brings together a line-up of movies, series, live sports, AI-powered storytelling, animation and kids' entertainment
e4m Staff Jul 23, 2026 5:34 PM
She has played a pivotal role in Aisle's growth by leading product, marketing, operations, partnerships and business expansion, the company said
e4m Staff Jul 22, 2026 3:06 PM
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
The publishers accused OpenAI of deleting or rendering billions of ChatGPT conversation logs unsearchable
e4m Staff Jul 10, 2026 9:10 AM
Participation fee pegged at Rs 1.5 crore; reserve prices range from Rs 4.87 crore to Rs 11.22 crore across five channel categories
e4m Staff Jul 10, 2026 8:12 AM
Earlier, in March 2026, the company had issued 2 crore convertible warrants to STMSL on a preferential basis
e4m Staff Jun 29, 2026 9:50 AM
Prior to joining NBSL, Gaurav Kochhar led the UPI, Digital Payments and API Banking business at ICICI Bank
e4m Staff Jun 23, 2026 1:40 PM
Prior to joining Ogilvy, she served as Vice President and Lead – Luxury & Lifestyle at MSL Group India
e4m Staff Jun 18, 2026 11:46 AM
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
Brij Pahwa Jun 17, 2026 12:08 PM
At Pitch CMO summit 2026, Kartik Mehta, Chief Business Officer & Head of Asia Channel Factory, warned marketers against funding low-quality AI content
e4m Staff Jun 15, 2026 3:08 PM
The decision to prepone the broadcast comes at a time when the program's reach continues to dominate national statistics
e4m Staff Jun 15, 2026 1:26 PM
Industry experts say the Airtel-Vodafone debate highlights a shift in India's telecom sector, focusing on brand philosophies and consumer values over technical claims
Imran Fazal Jun 12, 2026 9:23 AM
This feature is in addition to contextual targeting technologies which Channel Factory is providing in its Proprietary AI tool
e4m Staff Jun 11, 2026 4:05 PM










