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Trufrost & Butler promotes Nikita Seth to Sr GM – Sales & Marketing, North & South India, SL?blur=25

Seth was earlier the Regional Sales Head -North India, South India & Sri Lanka.

e4m Staff 1 hour ago

Shasha Slaughter Takes Charge as HSBC Private Bank's VP of Marketing?blur=25

Slaughter will lead regional marketing initiatives focused on brand positioning, client engagement and supporting the business's strategic growth objectives

e4m Desk 1 day ago

ASCI Targets Misleading Nutraceutical Ads Amid Market Boom?blur=25

ASCI has highlighted significant overlaps between dietary supplements and prescription therapies

e4m Staff Oct 28, 2026 1:03 PM

Prasar Bharati?blur=25

The auction will cover vacant MPEG-4 slots on the free-to-air direct-to-home platform for the November 2026-March 2027 period

e4m Staff Oct 27, 2026 11:33 AM

Aniruddha Kusurkar Appointed Managing Director of Reckitt Benckiser Germany?blur=25

He succeeds Niels van der Knaap, who will leave the company at the end of October

e4m Staff Oct 23, 2026 1:43 PM

Tesla Surpasses Q3 Revenue Expectations Amid Delivery Surge?blur=25

Revenue held broadly flat year-on-year but came in ahead of expectations, while stronger vehicle deliveries and energy-storage growth helped offset continued pressure on profit

e4m Staff Oct 22, 2026 10:13 AM

AAAI Establishes New Regional Chapters to Boost Advertising in India?blur=25

Kunal Lalani, K Srinivas and Priyanka Chatterjee to head North, South & East

e4m Staff Oct 21, 2026 1:14 PM

Meta?blur=25

Govt has asked Meta to prevent its algorithms from disproportionately amplifying limited narratives around manipulated or out-of-context content that could affect public order

e4m Staff Oct 19, 2026 9:14 AM

Tesla Roadster?blur=25

Tesla's Roadster reveal shows how spectacle can generate attention, but sustaining interest until production begins in 2028 may prove a bigger marketing challenge

Shalinee Mishra Oct 17, 2026 11:28 AM

Prasar Bharati Considers Changes to DD Free Dish Auction Rules Amid Declining Collections?blur=25

Annual MPEG-2 auction collections have plunged from Rs 1,157 crore to Rs 642 crore in about two years. The public broadcaster is assessing market conditions ahead of the January 2027 auction cycle

Tasmayee Laha Roy Oct 13, 2026 8:38 AM

Tata Play CEO Harit Nagpal Denies Dispute with Sony Amid Legal Issues?blur=25

Nagpal has maintained that customers who want Sony channels can access them, the broadcaster’s channels have remained outside Tata Play’s broader base bouquets

Imran Fazal Oct 12, 2026 5:55 PM

Treina Campos Takes Charge as Head of Communications at AB InBev India?blur=25

She most recently held the position of Associate Vice President at MSL India

e4m Staff Oct 8, 2026 11:07 AM

D2C Brands Embrace Offline Retail for Sustainable Growth?blur=25

As digital-first brands hit scale, the next growth challenge may lie beyond the screen, pushing stores from optional to strategic

Sandhi Sarun Oct 7, 2026 9:09 AM

Can AI Content Compete with User-Generated Trust in Marketing??blur=25

The challenge today is whether AI-generated content can build the same trust, authenticity and relatability that audiences naturally associate with human creators

Shalinee Mishra Oct 6, 2026 9:33 AM

Prasar Bharati Seeks Agency for E-Auctions of DD Free Dish Slots?blur=25

The tender has an estimated value of ₹32 lakh, including taxes, with the bid opening scheduled for October 22

e4m Staff Oct 5, 2026 11:09 AM

Next IPL Media Rights: Can Z’s FIFA bet turn into a serious challenge to JioStar??blur=25

FIFA strategy has strengthened Z’s sports proposition and opened a new monetisation playbook, but IPL’s scale and tougher economics could make the next rights battle a different game

Kanchan Srivastava Oct 3, 2026 9:13 AM

Ryan Roslansky Departs Microsoft After 18 Years of Leadership?blur=25

Microsoft Chairman and CEO Satya Nadella announced Roslansky’s departure in a memo to employees

e4m Staff Oct 3, 2026 7:31 AM

ISL 2026-27?blur=25

The 2026-27 Indian Super League season is set to kick off on October 10

e4m Staff Oct 2, 2026 4:20 PM

NK Kurup?blur=25

Karunakara Kurup, popularly known as NK Kurup, passed away in Kerala on 26 September

e4m Staff Sep 28, 2026 11:29 AM

News Leader, TV7 Bharat, PTC Simran Secure Slots on DD Free Dish?blur=25

Successful bidders are required to comply with the payment, technical and carriage conditions prescribed in the auction notice

e4m Staff Sep 28, 2026 9:22 AM

Kotak BizLabs Hausla Empowered Season 2 Highlights Innovative Founders?blur=25

Hausla Empowered Season 2 is streaming on MX Player Prime Video and Kotak’s digital platforms

NATIVE CONTENT Sep 25, 2026 12:37 PM

Rethinking Brand Communication: The Impact of AI Slop?blur=25

Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, writes on how signs of AI fatigue are apparent in the creative agencies

Pradeep Menon. M Sep 24, 2026 8:18 AM

Karan Yadav Takes Helm as CEO of Indian Super League?blur=25

most recently served as Chief Commercial Officer at JSW Sports He most recently served as Chief Commercial Officer at JSW Sports

e4m Staff Sep 21, 2026 3:03 PM

Frontier AI CEOs call for slowdown on development as outcry grows?blur=25

Dario Amodei responded with a roughly 3,800-word essay calling for the industry to "pace the frontier" by slowing capability gains so safety research can keep up

e4m Staff Sep 14, 2026 10:02 AM

Delhi HC Halts Beco's Controversial Ad Campaign Against HUL?blur=25

As per reports, the judge said that 'comparative advertising can place a rival’s product in an unfavourable light, but crosses the legal line'

e4m Desk Sep 10, 2026 4:21 PM

Australia Proposes Law for Users to Control Social Media Feeds?blur=25

The move builds on Australia's increasingly aggressive stance on platform regulation

e4m Staff Sep 8, 2026 4:30 PM

Tanu Banerjee Joins Jio Studios as Chief Legal Officer?blur=25

Banerjee was earlier associated with Khaitan & Co for more than five years as a Partner

e4m Staff Sep 8, 2026 4:01 PM

Newslaundry?blur=25

Newslaundry’s former employees’ allegations have put the media watchdog under scrutiny over transparency, due process and accountability

e4m Staff Aug 12, 2026 4:38 PM

Lagan Shastri Joins SLMG Beverages as New CEO?blur=25

As CEO, Lagan will lead SLMG Beverages by strengthening its market leadership, advancing digital capabilities, and fostering a culture of high performance

e4m Staff Aug 11, 2026 10:16 AM

MIB clears ambiguity over PSA films, allows separate 2-minute windows for Centre, states?blur=25

The MIB has also reiterated the time slots during which PSA films can be shown in cinemas

e4m Staff Aug 10, 2026 12:49 PM

Arsenal and Emirates Extend Partnership Until 2033?blur=25

The agreement will see Emirates continue as the football club’s front-of-shirt, training kit and stadium naming rights partner

e4m Staff Aug 8, 2026 9:12 AM

ASCI Reports 97% of Summer Ads Misleading, Urges Compliance?blur=25

Of the 40 ads reviewed, 21 were modified or withdrawn by advertisers without contest after ASCI raised concerns, while another 18 were held to be in violation by the Consumer Complaints Council

e4m Staff Aug 6, 2026 12:49 PM

Kedar Ravangave Reflects on Marketing Reinvention at Kotak Mahindra Bank?blur=25

After leading Kotak’s brand relaunch and several customer- and AI-focused initiatives, Ravangave says the future of marketing will be shaped by better organisations—not merely better campaigns

e4m Staff Jul 27, 2026 11:46 AM

The Impact of AI Mislabeling on Streaming Advertisements?blur=25

As streaming platforms use artificial intelligence to describe, classify and recommend entertainment, inaccurate metadata may be creating a new blind spot for connected television advertisers

Shantanu David Jul 24, 2026 9:15 AM

Zee?blur=25

The slate brings together a line-up of movies, series, live sports, AI-powered storytelling, animation and kids' entertainment

e4m Staff Jul 23, 2026 5:34 PM

Chandni Gaglani Promoted to Lead Aisle as Executive Vice President?blur=25

She has played a pivotal role in Aisle's growth by leading product, marketing, operations, partnerships and business expansion, the company said

e4m Staff Jul 22, 2026 3:06 PM

Week in Ads?blur=25

From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd

Aryendra Khan Jul 11, 2026 8:06 AM

OpenAI?blur=25

The publishers accused OpenAI of deleting or rendering billions of ChatGPT conversation logs unsearchable

e4m Staff Jul 10, 2026 9:10 AM

Prasar Bharati to hold 100th e-auction for DD Free Dish slots on July 16?blur=25

Participation fee pegged at Rs 1.5 crore; reserve prices range from Rs 4.87 crore to Rs 11.22 crore across five channel categories

e4m Staff Jul 10, 2026 8:12 AM

Broccoli AI x Khosla Ventures?blur=25

Broccoli AI is an AI-native platform co-founded by BITS Pilani Goa alumni AJ Jain and Aditya Ketkar

e4m Staff Jul 2, 2026 8:39 AM

Zee Entertainment Enterprises Ltd.?blur=25

German Football League - Bundesliga matches to stream on Zee 5 and air across Unite8 Sports channels

e4m Staff Jul 1, 2026 3:42 PM

BAG Films and Media Limited?blur=25

Earlier, in March 2026, the company had issued 2 crore convertible warrants to STMSL on a preferential basis

e4m Staff Jun 29, 2026 9:50 AM

Gaurav Kochhar Takes Charge as Chief of Business at NBSL?blur=25

Prior to joining NBSL, Gaurav Kochhar led the UPI, Digital Payments and API Banking business at ICICI Bank

e4m Staff Jun 23, 2026 1:40 PM

Parvati Mohanakrishnan?blur=25

Prior to joining Ogilvy, she served as Vice President and Lead – Luxury & Lifestyle at MSL Group India

e4m Staff Jun 18, 2026 11:46 AM

AI Agents Promise Marketing Autonomy, But Leaders Warn Of A Reality Gap?blur=25

AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.

Brij Pahwa Jun 17, 2026 12:08 PM

Kartik Mehta Warns of 'AI Slop' Eroding Brand Trust at CMO Summit?blur=25

At Pitch CMO summit 2026, Kartik Mehta, Chief Business Officer & Head of Asia Channel Factory, warned marketers against funding low-quality AI content

e4m Staff Jun 15, 2026 3:08 PM

rajat?blur=25

The decision to prepone the broadcast comes at a time when the program's reach continues to dominate national statistics

e4m Staff Jun 15, 2026 1:26 PM

Airtel and Vi Clash Over Telecom Advertising Strategies?blur=25

Industry experts say the Airtel-Vodafone debate highlights a shift in India's telecom sector, focusing on brand philosophies and consumer values over technical claims

Imran Fazal Jun 12, 2026 9:23 AM

Channel Factory Unveils AI Slop Detection for Enhanced Content Quality?blur=25

This feature is in addition to contextual targeting technologies which Channel Factory is providing in its Proprietary AI tool

e4m Staff Jun 11, 2026 4:05 PM