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Jayati Somani, Head of Industry – eCommerce, Travel & Casual Gaming, Snap Inc., says brands are facing the challenge of capturing and retaining attention in an increasingly cluttered media environment
Brands are raising festive creator spends, but with influencer discovery getting crowded, focus is shifting from reach to relevance, regional influence & trusted voices that drive purchase decisions
Shalinee Mishra Aug 29, 2026 8:52 AM
Guest Column: Sr. Marketing Leader Yatnesh Pandey on how Indian consumers are shifting from buying products to purchasing experiences, making products part of a larger consumption journey
Yatnesh Pandey Aug 21, 2026 9:17 AM
As AI floods the internet with visually similar content, brands are investing in what machines and screens cannot easily replicate! Experiences that speak to your senses
Sandhi Sarun Aug 13, 2026 8:29 AM
Following the acquisition, the technology is expected to strengthen Reliance Retail's AI-driven discovery and personalisation capabilities across its digital and omni-channel platforms
Nykaa's beauty business remained the company's largest growth engine, with gross merchandise value reaching Rs 4,105 crore during the quarter
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arrival of Onam
Ganapathy Viswanathan Aug 3, 2026 9:20 AM
As AI assistants reshape online shopping, brands are shifting focus from Google rankings to AI recommendations, making trust, structured data and credibility critical for visibility.
Brij Pahwa Jul 29, 2026 10:26 AM
According to a recent report, the National Payments Corporation of India is developing a common protocol through which verified AI agents could initiate UPI transactions within limits set by users
Shantanu David Jul 15, 2026 9:17 AM
Prior to this, Rini Nandy was with Aditya Birla Lifestyle Brands Limited as Head of Marketing - American Eagle (India)
Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers
Sunidhi Vijay Jul 9, 2026 8:42 AM
In this role, Nitika Lal will drive brand, customer growth and retention initiatives at Shopsy
As India's First Influencer Reality Show, the property brings together some of the region's most popular digital creators, who collectively command millions of followers across platforms
At e4m Connected TV Conference 2026, the Senior VP and Business Head of Reliance Retail, made a compelling case for treating CTV not as a media novelty, but as a strategic brand-building engine
e4m Staff Jun 11, 2026 6:25 PM
For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers
Shantanu David Jun 10, 2026 9:10 AM
In this new role, Manglani will lead Shopper Marketing for the e-commerce channel, along with driving innovations portfolio and digital transformation initiatives
As up to 70% of product discovery shifts toward AI-led interactions, brands, platforms, marketers are being pushed to rethink visibility, attribution, control in a rapidly evolving commerce ecosystem
Anuja Jain Apr 27, 2026 8:55 AM
At the centre of this shift is the growing power of creators, not just as storytellers but also as distribution, influence and transaction channels rolled into one
Shalinee Mishra Apr 24, 2026 8:23 AM
The agency has strengthened its national footprint with its expansion into Mumbai
e4m Staff Apr 23, 2026 1:42 PM
Kassim said the company’s focus will be on further elevating the portfolio of global brands, enhancing consumer experiences, and driving meaningful growth across markets
e4m Staff Apr 21, 2026 4:46 PM
The buyer also pointed out discrepancies in the package, alleging that the manufacturer’s seals had been cut and re-taped, and that a suspicious barcode label had been affixed to the box
Vaishnavi Deshpande Mar 24, 2026 6:50 PM
The tool is intended to support the full purchase journey, from product discovery to checkout
e4m Staff Mar 24, 2026 2:32 PM
Shamik Basu will lead Adobe India’s engineering and product management team
e4m Staff Mar 23, 2026 11:21 AM
As agentic AI compresses journeys and reshapes discovery, brands are being pushed to move beyond traffic metrics and build trust in a world where decisions are increasingly delegated to machines
Anuja Jain Mar 19, 2026 9:41 AM
Prior to his elevation, Rastogi was Director of Marketing, YouTube Asia Pacific
Prior to her elevation, Roshni Shewakramani held the role of National Trade & Shopper Marketing - General Trade at the company
According to the dentsu-e4m Digital Advertising Report, FMCG’s digital allocation rose from 53% in 2024 to 64% in 2025, decisively overtaking television
Sunidhi Vijay Feb 11, 2026 8:52 AM
The platform has collaborated with NEWME for MTV Splitsvilla Season 16
e4m Staff Jan 21, 2026 3:16 PM
Sonal Verma’s mandate is to boost experiential & shopper marketing; will report to Kedar Teny, Chief Product Officer, Publicis Groupe India
e4m Staff Jan 15, 2026 10:48 AM
The new experience will first launch directly within Gemini in the U.S. and internationally thereafter
e4m Staff Jan 12, 2026 10:11 AM
Advertising is no longer a secondary monetisation layer for marketplaces. It is a core revenue engine that increasingly subsidises logistics, seller incentives and platform expansion
Shantanu David Dec 19, 2025 8:33 AM
The integration makes Adobe’s flagship creative tools available to ChatGPT’s 800 million weekly users
e4m Staff Dec 11, 2025 4:00 PM
GoKwik’s analysis of consumer behaviour also highlights a ‘silent upgrade’ in personal care
Marketers say Black Friday is now one of the biggest H2 shopping moments for Indian consumers and there is a clear shift in customer behaviour, with shoppers showing strong interest across categories
Sunidhi Vijay Nov 28, 2025 9:16 AM
The shopping research is rolling out on mobile and web for logged-in ChatGPT users across Free, Go, Plus, and Pro plans
e4m Staff Nov 26, 2025 4:59 PM
E-commerce, India’s fastest-growing ad channel, is now driven by fulfilment speed, as the retail media ecosystem shifts from discount-driven spikes to delivery-focused outcomes
Shantanu David Nov 24, 2025 8:16 AM
Across India, e-commerce giants are investing heavily in content-driven commerce, recognising creators as powerful full-funnel growth engines
Shalinee Mishra Nov 17, 2025 9:26 AM
The study presents one of the most detailed analyses of rural consumer preferences ever conducted in India
e4m Staff Oct 14, 2025 8:55 AM
YouTube has added new merchants to support the beauty and lifestyle segment
e4m Staff Oct 10, 2025 2:13 PM
Exclusive workshops were curated by Adobe in collaboration with exchange4media and MartechAI.com
NATIVE CONTENT Oct 6, 2025 3:40 PM
With impressions & clicks seemingly fading in relevance, AI assistants have becomes the primary commerce interface and brands who anticipate this will dominate in ways that look invisible today
Shantanu David Oct 6, 2025 8:45 AM
The Face Shop reinforces its positioning as the go-to skincare partner for the festive and bridal season
e4m Staff Oct 2, 2025 12:00 PM
Record-breaking traffic, viral deals, and unexpected cancellations turned India’s biggest e-commerce festival into a mix of triumphs and frustrations for shoppers
Anuja Jain Sep 24, 2025 9:06 AM
With Dhanteras and Diwali around the corner, luxury purchases are surging—and in smaller cities, influencers now drive trust more than reviews, shaping choices from gold to gadgets
Shalinee Mishra Sep 15, 2025 9:13 AM