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Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how reputation has evolved from a by-product of good business into a strategic driver of business success
Ganapathy Viswanathan Jul 16, 2026 7:55 AM
Brands are increasingly hiding or removing their logos to spark curiosity, conversation and recall, showing that modern marketing is as much about building memory as boosting visibility
Shalinee Mishra Jul 11, 2026 9:20 AM
The Founder of Ackerman and former Chairman of Equus Red Cell has spent over three decades shaping Indian advertising, one story, one brand and one bold idea at a time
e4m Staff Jul 8, 2026 11:22 AM
Shagun Sethi has over two decades of distinguished experience in the hospitality industry
They succeed Kosuke Kataoka, who returns to Hakuhodo Japan to take on new global responsibilities
e4m Staff Jun 20, 2026 8:19 AM
The latest standoff comes close on the heels of Sony's ongoing distribution dispute with Tata Play, a matter that is currently pending before the Telecom Disputes Settlement and Appellate Tribunal
Imran Fazal Jun 12, 2026 1:00 PM
At the Pitch CMO Summit 2026, Milind Shah, Varun Sethuraman and Vivek Malhotra debated how empathy, data, and bold ideas are rewriting the rules of customer centricity
Chauhan will lead the management and sales of the group's real estate assets under the supervision of the Group CEO
Founder and Managing Partner of Counselage India, Seth built his reputation not just as a brand strategist, but as someone whose understanding of influence extended far beyond advertising boardrooms
e4m Staff May 28, 2026 2:33 PM
Sethi joins Kantar from Dainik Bhaskar Group where she was the Chief Marketing Officer
e4m Staff May 18, 2026 3:19 PM
Chaturvedi has previously worked with Times OOH, The 3C Company and Vatika Group, among others
e4m Staff May 16, 2026 9:18 AM
Apuarv Sethi joined Razorpay as Vice President of Marketing in April 2021
e4m Staff May 15, 2026 12:51 PM
Apart from his role at BRICS CCI, Shastri is also associated with the Indian Institute of Governance & Leadership and the Confederation of Young Leaders
e4m Staff May 12, 2026 10:18 AM
Raj Karan Marhas has been associated with Zomato for over seven years
e4m Staff May 8, 2026 12:22 PM
Deeptie Sethi, Chief Executive Officer, PRCAI, shares her views on why and how narrative is becoming the core of communications capital and a key driver of business impact
Deeptie Sethi Apr 28, 2026 12:39 PM
Tata Realty and Infrastructure Limited's Sarthak Seth highlights that integrated OOH allows brands to leverage audience data, map traffic patterns, and retarget potential buyers more effectively
e4m Staff Apr 24, 2026 9:01 AM
Before joining Republic, Dutta served as National Revenue Head at Network18 Media & Investments Limited
e4m Staff Apr 20, 2026 1:43 PM
He takes over from Sandeep Ghosh, who has moved on after spending more than four years with the company
e4m Staff Apr 19, 2026 2:07 PM
Before this move, Setia was associated with the Mumbai-based Rustomjee Group as President for sales, marketing and CRM
e4m Staff Apr 17, 2026 6:21 PM
Sarthak Seth, Senior Vice President and Chief Sales and Marketing Officer at Tata Realty, will share key insights on the topic ‘OOH in the Real Estate Marketing Mix’
At BitDelta India, Vikaas will lead overall strategy, market development, and platform execution
At BitDelta India, Vikaas will lead overall strategy, market development, and platform execution
In earlier interim relief, TDSAT had stayed the disconnection, directing Tata Play to deposit ₹40 crore, which ensured continued availability of Culver Max channels on the platform
Imran Fazal Mar 30, 2026 12:08 PM
A key aspect of the ruling was the tribunal’s criticism of TRAI’s decision to impose the maximum penalty despite near-total compliance
Imran Fazal Mar 30, 2026 9:11 AM
Brittin to take over from Tim Davie who resigned after the BBC faced intense backlash over the inaccurate editing of a video involving US President Donald Trump
e4m Staff Mar 23, 2026 4:44 PM
SPAG FINN Partners will lead communications for Somerset’s reputation management, media relations, strategic storytelling
Phanindranath Kakarla succeeds Pallav Mohapatra, who steps down following the completion of his term as CEO & MD
e4m Staff Mar 9, 2026 12:07 PM
In this edition of e4m Love x PR & Comms, Deeptie Sethi, Global Communication Specialist and CEO, PRCAI, pens a deeply personal note to her profession and appreciate its power to shape the realities
Ritika Upmanyu Feb 13, 2026 12:45 PM
The association is expected to bolster ON PURPOSE’s position as a leading firm in the social change communications landscape and expand its reach and work with corporate clients as well
e4m Staff Feb 10, 2026 12:40 PM
Recent deals show production houses are being recast from project-led film financiers to long-term IP engines spanning films, OTT, music and franchises
Pooja Yadav and Aditi Gupta Feb 3, 2026 9:16 AM
She was earlier the Head of Marketing-India & South West Asia at Hyatt Hotels
e4m Staff Jan 29, 2026 3:51 PM
Prior to this appointment, Druhi Sethi was associated with Social Beat
e4m Staff Jan 22, 2026 4:29 PM
The leadership changes follow the exit of Sunil Kataria in April 2025
e4m Staff Jan 19, 2026 12:02 PM
Kapila Sethi, Marketing Director at William Grant & Sons, explains how the brand brings its portfolio closer to consumers through immersive experiences
Chehneet Kaur Jan 16, 2026 5:02 PM
Earlier, Pantvaidya was Business Head - Sony Entertainment Television (SET)
This analysis reveals companies with the strongest reputations earned a nearly five percent ‘Reputation Return’ in shareholder value
e4m Staff Jan 16, 2026 12:32 PM
Global network realignments in 2025 led to senior leadership elevations, cross-network role expansions, high-profile exits and much more
Soumya Gawri Jan 1, 2026 8:47 AM
The year saw creators moving beyond platforms, appearing on TV debates, film promotions, festive campaigns & large outdoor billboards, often replacing traditional celebrities in high-visibility media
Shalinee Mishra Dec 31, 2025 9:27 AM
Before joining Times Network, Puja Sethi served as Group Editor (Digital) at India TV
Experts expect the 30-45 age segment to become a significant paying user base in the coming year; players moving towards long-running live operations, stronger publishing partnerships and IPs
Anuja Jain Dec 5, 2025 9:12 AM
Nakra is appointed as Technology Sector Leader and Sethi as Media, Sports and Entertainment Sector Leader
e4m Staff Nov 11, 2025 2:07 PM