score
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Shalinee Mishra Jun 1, 2026 8:14 AM
India News, The Sunday Guardian lead digital rankings; Network clinches 7th spot
e4m Staff May 25, 2026 2:57 PM
With BFSI marketing facing the challenge of longer customer acquisition & consumer doubt, the increasing emphasis is on trust scores, grievance resolution & brands building confidence-led journeys
Anuja Jain May 20, 2026 8:43 AM
Both Hindi and English platforms are being measured; pilot could be extended to other markets like Tamil Nadu, Kerala and Puducherry
e4m Staff Apr 20, 2026 9:46 AM
Comscore’s Year in Review 2025 – India Edition reveals year-on-year consumption dips across YouTube, WhatsApp, Facebook and Instagram, signalling the industry is nearing market saturation
Kanchan Srivastava Mar 24, 2026 9:25 AM
Comscore data for November shows Gadgets 360 attracted over 27 million unique visitors
NATIVE CONTENT Jan 8, 2026 2:00 PM
A new Comscore report shows how AI access points, values led buyers and marketplace disruptors are reshaping the 1.2 billion user consumer goods economy
Comscore report explores how mobile, social media, and athlete influence are rewriting the rules of sports engagement in India
Vivek Jaiswal joined Comscore in 2022 as Sales Director, where he has been instrumental in supporting growth across key accounts in the region
e4m Staff Oct 30, 2025 2:49 PM
In the News/Information category, the Group recorded a Total Digital Population of 295 million unique visitors, as per Comscore rankings for July 2025
e4m Staff Aug 29, 2025 12:11 PM
PM Modi's posts typically combine emotionally charged visuals, direct communication, and strong positioning on issues
Shalinee Mishra Jun 28, 2025 5:00 PM
In an exclusive interview with e4m, Alejandro Fosk, Executive Vice President International, Comscore, talked about the plan and shared his strategy for the India market
Kanchan Srivastava May 23, 2025 8:35 AM
As per Comscore data, 524 million unique visitors were recorded on digital platforms as of December
e4m Staff Mar 27, 2025 2:16 PM
As per Comscore data, YouTube got 411 million unique visitors across desktop and mobile platforms in December 2024
Kanchan Srivastava Mar 10, 2025 10:23 AM
According to the latest Comscore data for January 2025, esakal.com has been ranked No. 1 among Marathi news and information publisher
NATIVE CONTENT Feb 28, 2025 6:12 PM
The Company witnessed an improvement of 16 points in its score from 2023, placing it in the 93rd percentile across the global Media, Movies & Entertainment industry
e4m Staff Feb 19, 2025 6:08 PM
The CTV survey was supposed to be launched in September 2024 but only four TV channels have committed so far. Primary hurdle appears to be financial, e4m has learnt
Kanchan Srivastava Jan 27, 2025 8:16 AM
Keller was previously head of market intelligence and global product strategy at Samsung Ads
Comscore’s 'State of Social Media 2024' report reveals interesting insights into CTV consumption growth in India
e4m Staff Nov 20, 2024 8:23 AM
The study, set to be launched soon, aims to deliver comprehensive insights that will empower brands, publishers, OTT players, agencies, and broadcasters
e4m Staff Oct 22, 2024 11:33 AM
Number of unique visitors on social media sites has also declined this year compared to 2023, reveals a Comscore report
Company starts onboarding clients ahead of the survey to help them with holistic cross media insights, Alejandro Fosk, EVP International, told e4m in an exclusive interview
Kanchan Srivastava May 10, 2024 5:55 PM
Through the survey conducted across 36 cities across metros, tier 1-2-3 towns and in NCCS A/B, SCORE ranked the 10 best-performing ads during the IPL season
Data from Proximic by Comscore is now available to media buyers via PubMatic’s Connect platform
exchange4media Staff Mar 27, 2023 12:25 PM
As per the report, Aaj Tak has got 70,978,073 cross-platform actions this January
exchange4media Staff Feb 20, 2023 9:46 AM
As per Comscore Videometrix MultiPlatform Report for July 2022, India Today Group has a digital viewership of 98.6k
exchange4media Staff Sep 28, 2022 1:44 PM
Visakh Vijayakumar and Atul Nandoskar to serve as Sales Directors for India
exchange4media Staff Sep 14, 2022 3:21 PM
Advertisers using Yahoo DSP now have access to Comscore Activation for robust brand safety and brand suitability filters
exchange4media Staff Aug 23, 2022 1:27 PM
Score will track IPL spends across 3 modules – pre and post IPL & during the tournament
exchange4media Staff Mar 7, 2022 1:21 PM
This will offer advertisers an exclusive cross-platform measurement solution to tackle growing challenges in the media ecosystem
exchange4media Staff Feb 28, 2022 2:16 PM
The collaboration will combine L2's voter insights with Comscore's patent-pending Predictive Audiences methodology
exchange4media Staff Jan 14, 2022 1:16 PM
With the acquisition, which closed on December 16, 2021, Comscore plans to expand its Media Metrix and Video Metrix currencies to include Shareablee's social media engagement and video insights
exchange4media Staff Dec 18, 2021 2:00 PM
Plan Metrix taps into Comscore’s strategic partnership with Kantar that allows both companies to provide an enhanced digital media planning service to their clients
exchange4media Staff Jul 6, 2021 12:31 PM
At Comscore, Pobbisetty was responsible for sales of digital audience and advertising measurement products in India
exchange4media Staff Jun 19, 2021 9:48 AM
The group clocked over 883 million video views to clinch the top spot on the Video Metrix list
exchange4media Staff May 27, 2021 10:39 AM
As part of the deal, ENPL has expanded its Comscore access to include the new state level clusters for digital audience measurement in India
exchange4media Staff Apr 21, 2021 1:34 PM
The report states that the top 5 state clusters - Maharashtra & Goa, Uttar Pradesh, West Bengal, Sikkim & Odisha, and Andhra Pradesh & Telangana - account for 51.4% of India’s internet population
exchange4media Staff Mar 26, 2021 3:24 PM
As per the data, the website leads with over 6.2 million unique visitors with its readers spending over 53 million minutes
exchange4media Staff Mar 10, 2021 9:59 AM
The website recorded over 56 million reading minutes, the most by any Tamil publisher in the country
exchange4media Staff Feb 11, 2021 11:02 AM
The finding is part of Comscore's six key insights on digital consumption trends across the Asia Pacific region
exchange4media Staff Dec 15, 2020 1:58 PM
The OOH player currently has two of their clients, MCX and Delta Faucets, on board for the digital activation
Noel Dsouza Sep 29, 2020 8:28 AM
The campaign has been conceptualised by Dentsu India and consists of a two-part film series
exchange4media Staff Aug 31, 2020 1:19 PM
Times Internet Limited stands at number three with 315 million unique visitors and 77.7% reach
Dipali Banka Aug 4, 2020 8:21 AM
ComScore tracks four unexpected digital content trends of life during pandemic
Dipali Banka Jun 23, 2020 4:18 PM
As per the Comscore data for April 2020, Aaj Tak has broken own record and continues to be India’s No. 1 news mobile app
exchange4media Staff Jun 11, 2020 3:42 PM
Total internet consumption in April 2020 incresed by 20 per cent compared to January 2020
exchange4media Staff Jun 4, 2020 5:37 PM
The numbers are as per latest Comscore data - February 2020
exchange4media Staff Apr 2, 2020 1:31 PM