Comscore appoints Vivek Jaiswal as Country Manager for APAC

Comscore has appointed Vivek Jaiswal as Country Manager for the Asia-Pacific (APAC) region. In this role, he will spearhead Comscore’s strategic efforts across the region, focusing on advancing cross-platform audience measurement and deepening collaborations with brands, agencies, and publishers.

With more than 12 years of experience in SaaS, business information services, and enterprise sales, Vivek Jaiswal brings strong expertise in client relationship management, consultative selling, and data-led solutions. He joined Comscore in 2022 as Sales Director and has since played a key role in driving growth across major accounts in the region. Before joining Comscore, Jaiswal held leadership roles at Dun & Bradstreet, Standard Chartered, and Kotak Mahindra Bank, where he helped clients use insights to enhance business performance.

“It’s an honour to take on this new role at Comscore,” said Jaiswal. “I look forward to working closely with our clients and partners across the region to deliver actionable insights and trusted measurement solutions that support smarter decision-making and stronger outcomes. APAC is an incredibly dynamic market, and I’m excited to help drive Comscore’s growth here.”

“Vivek’s deep understanding of the market, our clients, and the evolving needs of the industry makes him well-positioned to lead our efforts at a local level. His appointment reflects our continued commitment to the region and our determination to support partners with reliable, future-facing measurement solutions, even in a challenging environment,” said Alejandro Fosk, Executive Vice President, International at Comscore.

Vivek Jaiswal’s appointment underscores Comscore’s focus on enhancing audience measurement and expanding its presence across India and the APAC region. Through this leadership move, the company aims to empower advertisers, agencies, and publishers with reliable data and actionable insights to navigate today’s rapidly evolving media landscape.