Aajtak.in tops in Hindi news destinations - Desktop, Mobile, App, Video & Social mediums

The numbers are as per latest Comscore data - February 2020

e4m by exchange4media Staff
Updated: Apr 2, 2020 1:31 PM
Aaj Tak

Aajtak.in has again established its dominance in Hindi news space across digital platforms (Desktop, mWeb, App & Social). The latest Comscore data (February 2020) is a clear reminder of the trust of the Indian consumers on the Sabse Tez news brand. Here’s how Aajtak.in reinforced its top spot, among all verticals of the digital segment:

Desktop

Aajtak.in continues to hold the top spot in the Desktop segment. With 2.80 million Unique Visitors on Desktop, it has become the go-to news source across the country, providing the most relevant and topical news with well-researched opinions and polls. (Comscore, MMX, Custom List of Hindi News Publishers, Unique Visitors, FEB’20, India)

Mobile

Whether it is mWeb or Mobile App, Aajtak.in has engaged users through both publishing platforms. With over 53 million Unique Visitors, It holds the No.1 position on mWeb. While content consumption and engagement is growing in India for the mobile app, with over 500 million minutes spent & 4.41 million unique visitors, Aaj Tak mobile app continues to be the No. 1 Hindi news destination. Mobile is the preferred medium for most of the daily news consumers, as they get their news on-the-go, whether it’s short snippets of topical information or long-format content or even video. (Comscore Mobile Metrix, Custom list of Hindi News Publishers, Mobile Web & App, FEB’20, India).

Video

With over 1.5 billion Video Views in a month, Aaj Tak holds the title of being the No. 1 Hindi News Video Publisher across publishing platforms.

Social Media

With 23 million Social Media Post Interactions and a collective social fan base of 65 million, Aaj Tak has become the voice of the people on social media as well and is the No.1 Hindi news brand on Social Media (Source: Crowdtangle, Post Interactions, Facebook & Instagram, FEB’20).

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