Online Gaming, News saw most increase in users during lockdown: Comscore

Total internet consumption in April 2020 incresed by 20 per cent compared to January 2020

e4m by exchange4media Staff
Updated: Jun 4, 2020 5:39 PM

The COVID-19-natonwide lockdown since March 24, 2020 brought about a signifant shift of activities from online to offline.

According to Comscore data, the consumption of internet increased by 20 per cent in April 2020 compared to January 2020.

"Time spent per visitor per month saw an increase of 18 per cent during the month of March 2020, compared with the previous month. It then went on to breach the 3400 minutes per visitor per month mark during the month of April 2020, which was previously the highest level ever recorded since we started measuring digital audiences in India," the agency said in a blog post.

"By the end of April 2020, consumers had spent an average of more than 3,600 minutes per visitor per month – or more than two hours per day per visitor," it said further.

Most of the time spent online was spent on a handful of digital categories, namely Entertainment, Social Networks, Services (includes email services), Instant Messengers, Games, News, and Retail.

Entertainment recorded 28 average minutes per visitor per day, Social Networking category saw 25 average minutes per visitor per day. Services category recorded 23 average minutes per visitor per day, Instant Messengers recorded 19 average minutes per visitor per day, and Games, News, and Retail saw an 12, 7 and 4 average minutes per visitor per day, respectively.

Games, Social Networking, and News & Information sites were among the digital categories that saw the most increase in users. Games saw an increase of 62 per cent, Social Networking registered an increase of 35 per cent and News & Information category seeing a growth of 33 per cent.

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