online
ASCI Reports 4,858 Betting Ads in Year Since PROGA Implementation?blur=25

ASCI said almost 97% of advertisements reported during the post-PROGA period were found on the Meta Ad Library, Instagram and websites

Imran Fazal Aug 25, 2026 9:18 AM

Sebi Proposes New Rules to Regulate Bond Marketing and Influencer Ads?blur=25

The regulator's consultation paper proposes a revised advertising framework for online bond platform providers

e4m Staff Aug 24, 2026 12:52 PM

India Orders Google to Remove Firebase Accounts Linked to Banking Scams?blur=25

As per news agencies, the Indian Cyber Crime Coordination Centre has ordered at least 57 websites and databases hosted on Firebase to be removed in August alone

e4m Staff Aug 22, 2026 8:59 AM

Bobble AI Enters Insolvency Amid Rs 5.77 Crore Debt Crisis?blur=25

Bobble AI raised Rs 25 crore through secured debentures in March 2023

e4m Staff Aug 19, 2026 6:36 PM

Meta, Google, others to face thousands of alleged social media addiction lawsuits in US?blur=25

The US cases form part of a wider regulatory push around social media use and children

e4m Staff Aug 11, 2026 8:55 AM

The Hype Studio Secures PR Mandate for TalentGum's Growth?blur=25

The Hype Studio will work closely with TalentGum to elevate its market presence, deepen stakeholder engagement, and further establish its brand presence globally

e4m Staff Aug 6, 2026 11:16 AM

Government Orders Takedown of Over 7,000 Piracy URLs Including Telegram Channels?blur=25

The MIB also outlined the institutional mechanism it has established to tackle online film piracy

Imran Fazal Aug 5, 2026 12:31 PM

Liqvd Asia Secures Social Media Mandate for Narayana Health?blur=25

Under the mandate, Liqvd Asia will work with Narayana Health to focus on creating relevant, credible and meaningful conversations across digital platforms

e4m Staff Aug 4, 2026 11:44 AM

CJP Movement: How Social Media Transformed Youth Activism?blur=25

Ganapathy Viswanathan, Communication Consultant & Author, decodes social media and the extraordinary influence it now enjoys in shaping public opinion

Ganapathy Viswanathan Jul 30, 2026 10:15 AM

The New Brand Battle Is to Become ChatGPT’s Answer?blur=25

As AI assistants reshape online shopping, brands are shifting focus from Google rankings to AI recommendations, making trust, structured data and credibility critical for visibility.

Brij Pahwa Jul 29, 2026 10:26 AM

YVS Satyanarayana Murthy Joins ToBe Online as Chief Strategy Officer?blur=25

Murthy brings over three decades of experience across media, advertising, content and digital businesses

e4m Staff Jul 20, 2026 11:33 AM

Gaming?blur=25

For an industry that has spent years pitching brands on esports sponsorships, tournament co-branding and competitive streamer endorsements, this diversification carries an obvious commercial subtext

Aryendra Khan Jul 17, 2026 9:11 AM

Aaron Raj Promoted to Editorial Director at CRN Asia?blur=25

Aaron Raj was previously Editor of CRN Asia and has been with the network for 2 years

e4m Staff Jul 17, 2026 8:13 AM

Google Faces Italian Fine Over YouTube Gambling Ads After Court Ruling?blur=25

Google has been fined approximately $854,250; the tech giant has argued that it was protected by EU regulations that exempt online platforms from liability for content uploaded by third parties

e4m Desk Jul 16, 2026 5:30 PM

Enforcement Directorate?blur=25

According to a press release issued by the ED's Raipur Zonal Office on July 10, the attached assets include residential properties, land parcels, equity shares and other securities

e4m Staff Jul 16, 2026 9:58 AM

Broadcasters Support MIB's Action Against Telegram Piracy Practices?blur=25

The notice has sparked legal questions over the extent of the ministry's powers but broadcasters say the intervention addresses a longstanding regulatory gap in tackling industrial-scale online piracy

Imran Fazal Jul 15, 2026 9:03 AM

MIB Mandates Accessibility Disclosures for Movie Ticketing Platforms?blur=25

The directive has been issued to all major online movie ticketing platforms and ticket aggregators

e4m Staff Jul 15, 2026 8:17 AM

Vikas Garg?blur=25

The arrest comes days after the ED provisionally attached assets worth Rs 940.7 crore belonging to Garg, his family and entities allegedly controlled by him under the PMLA

e4m Staff Jul 14, 2026 7:45 PM

gaming?blur=25

e4m had first reported about Head Digital Works filing a review petition in the SC challenging the twin rulings

Imran Fazal Jul 14, 2026 12:31 PM

Head Digital moves SC to review twin online gaming rulings?blur=25

Both petitions have also sought an oral hearing in open court, contending that allowing the judgments to stand would result in a ‘grave miscarriage of justice’

Imran Fazal Jul 13, 2026 11:24 AM

Deepak Jacob Leaves Dream Sports to Rejoin Private Legal Practice?blur=25

At Dream Sports, Deepak Jacob served as President and Group General Counsel

e4m Staff Jul 11, 2026 11:18 AM

telegram?blur=25

According to the notification, infringing activities on Telegram include the unauthorised copying, hosting, streaming, distribution and sharing of cinematograph films

e4m Staff Jul 4, 2026 4:16 PM

Real Money Gaming Sector Seeks GST Relief After Supreme Court Ruling?blur=25

Tax authorities had sought to levy GST at 28% on the face value of every individual bet placed on gaming platforms

Imran Fazal Jun 26, 2026 9:22 AM

M. Gautham Machaiah?blur=25

Guest Column: There is growing judicial discomfort with intermediaries profiting from engagement while disclaiming responsibility for its consequences, writes M. Gautham Machaiah

M. Gautham Machaiah Jun 24, 2026 12:44 PM

AI?blur=25

Guest Column: Arpit Srivastava, Associate Director with Xiaomi Technology India, writes on how AI content and AI-driven web traffic are reshaping the internet into a machine-to-machine ecosystem

Arpit Srivastava Jun 11, 2026 11:33 AM

When AI does the shopping, who sees the advertising??blur=25

For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers

Shantanu David Jun 10, 2026 9:10 AM

Travel influencers?blur=25

Brands say consumers today begin their journeys online, consuming reviews, creator content, explainers and product demonstrations before taking offline actions such as visiting dealerships

Sunidhi Vijay Jun 2, 2026 8:51 AM

Gaming?blur=25

Unlike earlier tax rulings narrowly confined to sector-specific questions, the Supreme Court’s language appears intentionally expansive

Imran Fazal May 29, 2026 7:04 PM

Premjeet Sodhi?blur=25

Everyone knows what ads cost. They rarely know what they do. Premjeet Sodhi, Global Analytics Lead at WPP Media, writes why advertising must move beyond media metrics to business outcomes

Premjeet Sodhi May 29, 2026 6:55 PM

Influencers?blur=25

Brands across fashion beauty & jewellery say reels, styling content, occasion-led campaigns and influencer partnerships are helping bridge gap between digital engagement and offline conversions

Sunidhi Vijay May 29, 2026 9:12 AM

SC GST Ruling Sparks Insolvency Concerns for Online Gaming Firms?blur=25

Legal and tax experts said the immediate fallout could shift from courtroom battles to insolvency proceedings before the National Company Law Tribunal

Imran Fazal May 28, 2026 9:21 AM

ASG N. Venkataraman?blur=25

For months, the Additional Solicitor General became the face of the Union government’s aggressive push against the real money gaming (RMG) industry

Imran Fazal May 28, 2026 8:08 AM

online gaming?blur=25

The court rejected the argument advanced by gaming companies that games of skill automatically fall outside the legislative competence of states

Imran Fazal May 27, 2026 4:12 PM

SC verdict tomorrow on states’ power to ban online games played for stakes?blur=25

The dispute is whether states can impose blanket prohibitions on online games played for stakes

Imran Fazal May 26, 2026 8:55 AM

real money gaming industry?blur=25

The central question is whether online skill gaming platforms should be taxed at 28% on the entire contest entry amount pooled from users or only on the platform fee retained by operators

Imran Fazal May 15, 2026 8:46 AM

Bengaluru court extends ED custody of 3 Gameskraft founders till May 19?blur=25

The Karnataka HC is scheduled to hear petitions filed by Vikas Taneja, Prithviraj Singh and Deepak Singh Ahlawat challenging legality of their arrests

e4m Staff May 14, 2026 9:24 AM

Elections?blur=25

As counting day delivers record viewership and ad rates soar up to 15 times the base price, a new era of event-driven media premiumisation is reshaping how broadcasters and advertisers view news

Anuja Jain May 6, 2026 9:16 AM

AI?blur=25

As AI co-pilots take over advertising’s execution layer, persuasion is becoming a system of continuous, algorithmic probability management. The industry is only starting to grasp what that means

Anuja Jain May 5, 2026 9:03 AM

Rajesh Upadhyay joins ToBe Online as Chief Integrity Officer?blur=25

Upadhyay recently resigned as Editor-in-Chief of Jagran New Media

e4m Staff May 2, 2026 12:16 PM

Gaming?blur=25

New regime draws a hard line between entertainment and money gaming, pushing the industry toward compliance-led scale, say industry heads

Anuja Jain Apr 28, 2026 8:50 AM

Future of E-commerce?blur=25

As up to 70% of product discovery shifts toward AI-led interactions, brands, platforms, marketers are being pushed to rethink visibility, attribution, control in a rapidly evolving commerce ecosystem

Anuja Jain Apr 27, 2026 8:55 AM

online gambling?blur=25

Its findings carry significant implications for Indian regulators and enforcement agencies, particularly as it identifies multiple operators actively servicing Indian users

Imran Fazal Apr 24, 2026 9:10 AM

Buy Now?blur=25

At the centre of this shift is the growing power of creators, not just as storytellers but also as distribution, influence and transaction channels rolled into one

Shalinee Mishra Apr 24, 2026 8:23 AM

gaming?blur=25

The move has direct implications for state-level regulators such as the Tamil Nadu Online Gaming Authority, which had attempted in recent years to expand its oversight beyond real money gaming

Imran Fazal Apr 23, 2026 11:49 AM

Gaming?blur=25

Early reactions from industry leaders suggest broad approval. However, they also underline an important next phase: ensuring predictability, transparency, & institutional robustness in implementation

Imran Fazal Apr 23, 2026 8:18 AM

gaming?blur=25

MeitY Secretary S Krishnan stated that promotions of unregistered platforms will be treated as a key offence alongside their operation and associated financial transactions

Imran Fazal Apr 22, 2026 6:25 PM

gaming?blur=25

Regulatory scrutiny will be triggered in situations such as when the authority initiates action, when a platform seeks classification as an e-sport, or when the Centre notifies certain categories

Imran Fazal Apr 22, 2026 5:57 PM

S Krishnan, MeitY Secretary?blur=25

Krishnan explained that most games which are not money games should be able to operate with no obligation to necessarily either be determined or registered

Imran Fazal and Anuja Jain Apr 22, 2026 5:17 PM

gaming?blur=25

The revised rules remove the earlier provision for a Grievance Appellate Committee, streamlining the appeal process

Imran Fazal Apr 22, 2026 4:49 PM