In a blog post, the search giant also said it banned 173K bad accounts, prevented over $2 billion in fraudulent and abusive transactions

exchange4media Staff May 2, 2023 6:45 PM


The platform will also introduce the Myntra FWD Fam, comprising 500+ creators

exchange4media Staff May 2, 2023 4:56 PM


The campaign comprises four-films that will be released in stages over the next three months

exchange4media Staff Apr 1, 2023 1:00 PM

rajiv bakshi?blur=25

In an exclusive chat with e4m, Rajiv Bakshi, Chief Operations Officer- Revenue, ZEEL, speaks about their recent study on digital payments in India

Tanzila Shaikh Mar 15, 2023 8:43 AM

digital marketing?blur=25

Standing out in a cluttered world of online advertising is a major challenge for brands in 2023

Kanchan Srivastava Jan 5, 2023 9:19 AM


The online gaming companies will have to comply to IT rules and go for mandatory verification

exchange4media Staff Jan 2, 2023 5:04 PM


The 3-second spot 'All in the Phone' has been produced by McGarrah Jessee

exchange4media Staff Jan 1, 2023 6:00 PM

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The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while 1 in every 3 users start their product research journey on Amazon

exchange4media Staff Dec 19, 2022 9:37 AM


A letter has been sent to the search giant by the MIB in this regard, according to media reports

exchange4media Staff Dec 7, 2022 8:58 AM

online review?blur=25

While the launch of the framework is a welcome baby-step, implementing this is far more complicated than what’s outlined, say experts

Kanchan Srivastava Nov 29, 2022 8:47 AM


Among other things, the draft proposes that firms use consumer data only for the original intended purpose

Nilanjana Basu Nov 25, 2022 8:42 AM


The search platform is merely a “distributor” of news while they are the “producers” who spend money and resources in creating content, say digital news publishers

Kanchan Srivastava Nov 10, 2022 8:24 AM


As per the report, in the apparel & accessories section sale of hats saw an 87% increase; mobile phones sale up 79%

exchange4media Staff Oct 13, 2022 12:54 PM


Industry observers note betting apps are one of the top advertisers, especially during big sporting events in India; MIB crackdown on betting ads expected to deal a big blow to celebrity endorsers too

Kanchan Srivastava Oct 7, 2022 8:56 AM


Bundle deals are all the rage of media consumption, and even see would-be competitors joining forces for consumers’ straying attention

Shantanu David Oct 3, 2022 8:54 AM


According to findings of Omdia's recent research, online ad revenue is pegged at $362 billion in 2027, growing almost two-fold from 2022

exchange4media Staff Sep 30, 2022 1:41 PM

D2C commerce?blur=25

The company is a brainchild of Manish Gupta, Ex- IIM A and an industry veteran with over 11 years of multi-faceted experience

exchange4media Staff Sep 16, 2022 6:11 PM


From regional brand ambassadors to revamped online experience to shopping via WhatsApp, e-tailers are trying hard to connect with Bharat to drive next phase of growth

Kanchan Srivastava Sep 15, 2022 8:48 AM

Disney+ Hotstar?blur=25

Disney+ Hotstar’s Festive Shopping Sentiment survey reveals online advertisements will be the preferred mode for higher engagement

exchange4media Staff Sep 13, 2022 1:26 PM