For an industry that has spent years pitching brands on esports sponsorships, tournament co-branding and competitive streamer endorsements, this diversification carries an obvious commercial subtext

Aryendra Khan 1 day ago

Aaron Raj was previously Editor of CRN Asia and has been with the network for 2 years

e4m Staff 1 day ago

Google has been fined approximately $854,250; the tech giant has argued that it was protected by EU regulations that exempt online platforms from liability for content uploaded by third parties

e4m Desk Jul 16, 2026 5:30 PM

According to a press release issued by the ED's Raipur Zonal Office on July 10, the attached assets include residential properties, land parcels, equity shares and other securities

e4m Staff Jul 16, 2026 9:58 AM

The notice has sparked legal questions over the extent of the ministry's powers but broadcasters say the intervention addresses a longstanding regulatory gap in tackling industrial-scale online piracy

Imran Fazal Jul 15, 2026 9:03 AM

The directive has been issued to all major online movie ticketing platforms and ticket aggregators

e4m Staff Jul 15, 2026 8:17 AM

The arrest comes days after the ED provisionally attached assets worth Rs 940.7 crore belonging to Garg, his family and entities allegedly controlled by him under the PMLA

e4m Staff Jul 14, 2026 7:45 PM

e4m had first reported about Head Digital Works filing a review petition in the SC challenging the twin rulings

Imran Fazal Jul 14, 2026 12:31 PM

Both petitions have also sought an oral hearing in open court, contending that allowing the judgments to stand would result in a ‘grave miscarriage of justice’

Imran Fazal Jul 13, 2026 11:24 AM

At Dream Sports, Deepak Jacob served as President and Group General Counsel

e4m Staff Jul 11, 2026 11:18 AM

Maya is the youngest child of Noel Tata

e4m Staff Jul 6, 2026 4:38 PM

According to the notification, infringing activities on Telegram include the unauthorised copying, hosting, streaming, distribution and sharing of cinematograph films

e4m Staff Jul 4, 2026 4:16 PM

Tax authorities had sought to levy GST at 28% on the face value of every individual bet placed on gaming platforms

Imran Fazal Jun 26, 2026 9:22 AM

Guest Column: There is growing judicial discomfort with intermediaries profiting from engagement while disclaiming responsibility for its consequences, writes M. Gautham Machaiah

M. Gautham Machaiah Jun 24, 2026 12:44 PM

Guest Column: Arpit Srivastava, Associate Director with Xiaomi Technology India, writes on how AI content and AI-driven web traffic are reshaping the internet into a machine-to-machine ecosystem

Arpit Srivastava Jun 11, 2026 11:33 AM

For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers

Shantanu David Jun 10, 2026 9:10 AM

Brands say consumers today begin their journeys online, consuming reviews, creator content, explainers and product demonstrations before taking offline actions such as visiting dealerships

Sunidhi Vijay Jun 2, 2026 8:51 AM

Unlike earlier tax rulings narrowly confined to sector-specific questions, the Supreme Court’s language appears intentionally expansive

Imran Fazal May 29, 2026 7:04 PM

Everyone knows what ads cost. They rarely know what they do. Premjeet Sodhi, Global Analytics Lead at WPP Media, writes why advertising must move beyond media metrics to business outcomes

Premjeet Sodhi May 29, 2026 6:55 PM

Brands across fashion beauty & jewellery say reels, styling content, occasion-led campaigns and influencer partnerships are helping bridge gap between digital engagement and offline conversions

Sunidhi Vijay May 29, 2026 9:12 AM

Legal and tax experts said the immediate fallout could shift from courtroom battles to insolvency proceedings before the National Company Law Tribunal

Imran Fazal May 28, 2026 9:21 AM

For months, the Additional Solicitor General became the face of the Union government’s aggressive push against the real money gaming (RMG) industry

Imran Fazal May 28, 2026 8:08 AM

The court rejected the argument advanced by gaming companies that games of skill automatically fall outside the legislative competence of states

Imran Fazal May 27, 2026 4:12 PM

The dispute is whether states can impose blanket prohibitions on online games played for stakes

Imran Fazal May 26, 2026 8:55 AM

The central question is whether online skill gaming platforms should be taxed at 28% on the entire contest entry amount pooled from users or only on the platform fee retained by operators

Imran Fazal May 15, 2026 8:46 AM

The Karnataka HC is scheduled to hear petitions filed by Vikas Taneja, Prithviraj Singh and Deepak Singh Ahlawat challenging legality of their arrests

e4m Staff May 14, 2026 9:24 AM

As counting day delivers record viewership and ad rates soar up to 15 times the base price, a new era of event-driven media premiumisation is reshaping how broadcasters and advertisers view news

Anuja Jain May 6, 2026 9:16 AM

As AI co-pilots take over advertising’s execution layer, persuasion is becoming a system of continuous, algorithmic probability management. The industry is only starting to grasp what that means

Anuja Jain May 5, 2026 9:03 AM

Upadhyay recently resigned as Editor-in-Chief of Jagran New Media

e4m Staff May 2, 2026 12:16 PM

New regime draws a hard line between entertainment and money gaming, pushing the industry toward compliance-led scale, say industry heads

Anuja Jain Apr 28, 2026 8:50 AM

As up to 70% of product discovery shifts toward AI-led interactions, brands, platforms, marketers are being pushed to rethink visibility, attribution, control in a rapidly evolving commerce ecosystem

Anuja Jain Apr 27, 2026 8:55 AM

Its findings carry significant implications for Indian regulators and enforcement agencies, particularly as it identifies multiple operators actively servicing Indian users

Imran Fazal Apr 24, 2026 9:10 AM

At the centre of this shift is the growing power of creators, not just as storytellers but also as distribution, influence and transaction channels rolled into one

Shalinee Mishra Apr 24, 2026 8:23 AM

The move has direct implications for state-level regulators such as the Tamil Nadu Online Gaming Authority, which had attempted in recent years to expand its oversight beyond real money gaming

Imran Fazal Apr 23, 2026 11:49 AM

Early reactions from industry leaders suggest broad approval. However, they also underline an important next phase: ensuring predictability, transparency, & institutional robustness in implementation

Imran Fazal Apr 23, 2026 8:18 AM

MeitY Secretary S Krishnan stated that promotions of unregistered platforms will be treated as a key offence alongside their operation and associated financial transactions

Imran Fazal Apr 22, 2026 6:25 PM

Regulatory scrutiny will be triggered in situations such as when the authority initiates action, when a platform seeks classification as an e-sport, or when the Centre notifies certain categories

Imran Fazal Apr 22, 2026 5:57 PM

Krishnan explained that most games which are not money games should be able to operate with no obligation to necessarily either be determined or registered

Imran Fazal and Anuja Jain Apr 22, 2026 5:17 PM

The revised rules remove the earlier provision for a Grievance Appellate Committee, streamlining the appeal process

Imran Fazal Apr 22, 2026 4:49 PM

The lawsuit was part of a broader strategy often employed by companies to curb online defamation, particularly when content originates from anonymous or pseudonymous accounts

Imran Fazal Apr 6, 2026 12:44 PM

Kuku TV, Story TV and Quick TV have stormed India’s top 5 download charts, but as deep-pocketed incumbents enter, the next phase will test whether early momentum can translate into durable scale

Kanchan Srivastava Mar 31, 2026 8:45 AM

A major shipment of KitKat has gone missing in Europe, with more than 400,000 bars stolen while in transit, prompting an investigation by Nestlé and local authorities

e4m Staff Mar 30, 2026 2:08 PM

Experts say quick commerce is making consumption “immediacy-led and intent-rich,” with split-second decisions and algorithm-driven discovery

Pooja Yadav Mar 27, 2026 9:35 AM

Industry watchers are unanimous that while AI may control the interface, brands with strong recall are likely to benefit disproportionately

Sunidhi Vijay Mar 27, 2026 8:35 AM

A review by e4m of the govt-backed OGAI portal shows that while the platform outlines a comprehensive regulatory architecture, it is still evolving into a fully operational system for stakeholders

Imran Fazal Mar 26, 2026 12:45 PM

Despite a legislative push to curb online betting, enforcement gaps have enabled offshore operators to deepen their presence, share legal experts

Imran Fazal Mar 26, 2026 9:35 AM

Swiggy and Zomato have raised prices again in India. Sources tell e4m such hikes often come without formal communication, seen as business strategy rather than consumer-facing decisions

Pooja Yadav Mar 26, 2026 9:32 AM

After years of subsidised pricing and heavy discounts aimed at building user habits, platforms seem to now be focusing on improving margins and moving toward profitability

Vaishnavi Deshpande Mar 25, 2026 2:18 PM

According to Ministry sources, social media platforms are reportedly enforcing stricter measures, with accounts suspended and content removed more aggressively, often without prior warnings

Shalinee Mishra Mar 25, 2026 8:49 AM

The buyer also pointed out discrepancies in the package, alleging that the manufacturer’s seals had been cut and re-taped, and that a suspicious barcode label had been affixed to the box

Vaishnavi Deshpande Mar 24, 2026 6:50 PM