On the awards front, Procter & Gamble took home the Brand Marketer of the Decade Award

Misbaah Mansuri Jun 26, 2020 9:01 AM


From 20,645 entries, a total of 1,811 campaigns have been shortlisted by 220 preliminary judges around the world

exchange4media Staff Jul 8, 2019 1:03 PM


Works of FCB Ulka, Ogilvy Mumbai, Dentsu Webchutney and Wunderman Thompson selected in Creative Effectiveness, Brand Experience & Activation, Creative eCommerce, Film and Mobile

exchange4media Staff Jun 19, 2019 1:38 PM


Work of Dentsu Webchutney Mumbai, Grey India Mumbai, and J. Walter Thompson Mumbai selected in Entertainment, Entertainment for Music, Industry Craft

exchange4media Staff Jun 17, 2019 12:04 PM


Entries from TBWA\India Mumbai, McCANN Mumbai and DDB Mudra Mumbai shortlisted in Design Lions, Film Crafts Lions, Health and Wellness Lions, and Print & Publishing Lions

exchange4media Staff Jun 16, 2019 12:51 PM


Brand Nike is leveraging a powerful social message as its marketing strategy through Serena Williams in its latest ad film released at the 2019 Oscars

Noel Dsouza Feb 28, 2019 9:24 AM


The campaign establishes an emotional connect with JSW Cement’s eco-friendly cement promising longevity and durability of a home

exchange4media Staff Jul 14, 2018 10:26 AM


Shortlists in the Creative Effectiveness and Sustainable Development Goals categories have been announced.

exchange4media Staff Jun 21, 2018 12:29 PM


Good Vibes App a Communication Tool For The Deafblind and Project Free Period for Johnson & Johnson Stayfree Sanitary Pads have been shortlisted

exchange4media Staff Jun 7, 2018 8:40 AM


As part of ABBY’s inclusive process, the category shortlists are available for review on the website for a period of seven days to ensure complete transparency in the judging process

exchange4media Staff Mar 20, 2018 5:21 PM


The agency bagged six shortlists between Immunity Charm and World for All campaigns

exchange4media Staff Aug 22, 2017 12:07 PM

KKR Vs RCB brings in 26 million impressions in week 4 of IPL: BARC?blur=25

Kolkata Knight Riders Vs Royal Challengers Bangalore fetched the maximum ratings in the fourth week of IPL. Meanwhile, Hindi and English movie premieres such as ‘Ok Jaanu’ and ‘Teenage Mutant Ninja Turtles: Out of the Shadows’ strengthened Colors and HBO viewership, respectively

exchange4media Staff May 8, 2017 8:17 AM

Amazon Prime Video announces content licensing deal with Paramount in India?blur=25

Agreement makes new and classic blockbusters from Paramount available on Amazon Prime Video

exchange4media Staff Apr 11, 2017 8:40 AM

Cannes 2016: 10 Indian entries make it to Cyber Lions shortlist?blur=25

O&M has got 6 shortlisted entries, BBDO India has earned 3 and TBWA India has got 1 shortlist

exchange4media Staff Jun 22, 2016 1:49 PM

Cannes Lions 2016: 3 Indian entries shortlisted for Design Lions?blur=25

McCann WorldGroup India has been shortlisted with two entries while J Walter Thomson has made the cut with one

exchange4media Staff Jun 21, 2016 12:54 PM

Coverfox launches new campaign with light hearted take on insurance buying?blur=25

The two TVCs, conceptualised by BBH are for car insurance and health insurance offerings and highlight how quick and easy buying insurance on Coverfox is

exchange4media Staff Oct 3, 2015 8:42 AM

Havas Media wins digital mandate of menswear brand Turtle?blur=25

Mandate includes media planning, buying and digital solutions including social, search and mobile. The account will be handled from Havas Media’s Kolkata office

exchange4media Staff Jun 30, 2015 3:26 PM