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In the Hindi heartland, TV continues to be the most trusted & influential medium, reaching millions of households every day, making FTA channels indispensable for brands seeking visibility and scale
e4m Staff Jul 15, 2026 5:01 PM
Connect with 20,000+ Gen Z consumers across 40+ Hindi Heartland campuses and fuel your next phase of growth
NATIVE CONTENT Jun 29, 2026 10:58 AM
In 2025, India was among the standout performers, securing 32 Lions, including one Grand Prix and nine Golds. This year, the tally shrank dramatically
India closed the 73rd Cannes Lions festival with 2 Silver and 3 Bronze Lions from 24 shortlists, a sobering step back from 2025's 32-Lion haul
Aryendra Khan Jun 27, 2026 9:39 AM
Guest Column: Adman Prabhakar Mundkur examines India’s Cannes Lions 2026 performance and asks whether fewer entries or weaker work led to the subdued showing
Prabhakar Mundkur Jun 26, 2026 2:58 PM
With 24 shortlisted entries yielding five Lions so far, India looks forward to adding to its medal tally through Film and Sustainable Development Goals as the final awards are announced tonight
Team Impact Jun 26, 2026 12:56 PM
‘Mothers of Courage – Shifting Societal Norms, One Conversation at a Time’ secures India’s only shortlist in the SDG category
Team Impact Jun 24, 2026 1:49 PM
Direct and Media account for India’s entire Day 3 shortlist haul, while PR, Social & Creator and Creative Data draw a blank
e4m Staff Jun 24, 2026 12:11 PM
Campaigns from Leo India, Ogilvy Bangalore, Enormous and Fundamental help India add five more shortlists
e4m Staff Jun 23, 2026 3:44 PM
Design leads India’s charge with two shortlisted campaigns, while Film Craft contributes three entries ahead of tonight’s awards
Team Impact Jun 23, 2026 12:46 PM
VML’s KitKat campaign keeps India in contention as the country takes its overall shortlist tally to 18 across 24 categories announced so far
e4m Staff Jun 22, 2026 1:44 PM
Health & Wellness leads the tally with four shortlists as India makes the cut in five of the seven categories announced today
e4m Staff Jun 20, 2026 1:36 PM
The shortlists have been released for Dan Wieden Titanium Lions, Glass: The Lion for Change, and the Innovation Lions
e4m Staff Jun 11, 2026 2:27 PM
The winner of the media mandate will be announced next week, e4m has learnt
Imran Fazal May 22, 2026 9:02 AM
The 73rd edition of the Festival takes place from 22 to 26 June in Cannes, France
Industry chatter links the former Junglee Pictures president Shahani to the Aditya Birla Group’s content arm; company maintains silence
e4m Staff Apr 20, 2026 8:49 AM
Rahul Rajan named CBO – Retail of fashion brands, Agnes Raja George appointed AVP and Business Head of Wrangler & Central Planning and Jitender Singh appointed AVP & Business Head of Lee
Prior to joining, he served as Brand Head for Jack & Jones at Bestseller India
e4m Staff May 28, 2024 1:04 PM
The campaign 'Bharosa Jeet Liya' has been created by Tilt Brand Solutions
e4m Staff May 14, 2024 5:12 PM
Orion India has launched a new commercial featuring Palak Tiwari for its Korean Spicy Devil flavour of Orion Turtle Chips
e4m Staff Jan 17, 2024 3:00 PM
Pradeep Mukim has spent over thirty-three years in the fashion and apparel industry in India
e4m Staff Jan 8, 2024 12:03 PM
The jury was chaired by Dr Annurag Batra, Chairman and Editor in Chief, BW Businessworld and Nandini Chatterjee, chief marketing and communications officer, PwC India
exchange4media Staff Aug 9, 2023 3:11 PM
The award will honour brightest professionals, entrepreneurs, game changers and achievers of the industry under the age 30
exchange4media Staff Aug 5, 2023 8:50 AM
The shortlists have been secured in Brand Experience & Activation, Creative B2B Lions, and Creative Data Lions
Tanzila Shaikh Jun 19, 2023 12:43 PM
197 experts from across 58 markets will be shortlisting world-class creative work
exchange4media Staff Apr 25, 2023 6:38 PM
At e4m Confluence 2022, Gupta, COO - Broadcasting Business, Shemaroo, spoke about FTA being an essential platform to reach the Hindi heartland
exchange4media Staff Oct 10, 2022 8:57 AM
The awards will be given away in various categories like omnichannel marketing strategy, best branding campaign, most effective brand experience, best use of AI, and paid search ad campaign
exchange4media Staff Jul 19, 2022 11:35 AM
Campaigns selected in Entertainment, Digital Craft, Film Craft, Industry Craft and Design categories
exchange4media Staff Jun 20, 2022 1:04 PM
Dentsu Creative's ‘The Unfiltered History Tour’ got shortlisted in seven sub-categories under the Radio & Audio Lions
exchange4media Staff Jun 19, 2022 1:59 PM
Ogilvy and dentsu Webchutney bag spots in Titanium category, VMLY&R in Product Innovation
exchange4media Staff Jun 9, 2022 3:18 PM
Creative heads talk about the excitement of having access to landmark works from across the globe and what would each of their judging process entail
Mansi Sharma May 27, 2022 8:21 AM
The shortlist juries will take part in judging entries remotely
exchange4media Staff May 14, 2022 8:01 AM
The webinar ‘Naya Hindustan – Discovering the Hindi Heartland’ saw a group of marketers and media experts share interesting insights on the opportunities in the Hindi-speaking market
exchange4media Staff Mar 21, 2022 1:09 PM
Turtlemint’s 360-degree campaign with the cricketer #ActiveHoJao aims at sensitising consumers about the importance of insurance
exchange4media Staff Feb 7, 2022 1:02 PM
The media duty mandate of the jeans and western apparel brand is with Wavemaker
exchange4media Staff Feb 3, 2022 8:40 AM
Prior to this role, George was Senior News Editor for CNN Digital
exchange4media Staff Jan 13, 2022 12:20 PM
Ad-Lib.io currently works with 10 of the top 30 global advertiser
exchange4media Staff Jan 6, 2022 12:18 PM
The campaign has been conceptualised by Shreyansh Innovations and will be played across TV and the brand's social media channels
exchange4media Staff Sep 6, 2021 12:19 PM
The account will be handled by the agency’s Bangalore office
exchange4media Staff Aug 16, 2021 10:51 AM
The agency will handle creative duties for mainline as well as digital
exchange4media Staff Jun 14, 2021 11:10 AM
From Covid fallout to budgetary constraints to execution challenges, reasons why none of the categories has an Indian entry, according to industry watchers
Misbaah Mansuri & Mansi Sharma Jun 14, 2021 9:26 AM
On the awards front, Procter & Gamble took home the Brand Marketer of the Decade Award
Misbaah Mansuri Jun 26, 2020 9:01 AM