pakistan
Dinesh Kumar Srinivasan Srinivasan has previously held leadership roles at Britannia, GSK Consumer Healthcare, Microsoft among others
e4m Staff Apr 9, 2026 10:48 AM
Sarmad Ali has more than three decades of experience in marketing, advertising, and media management
While television spot rates during the tournament hovered around Rs 15–16 lakh for a 10-second slot, rates for the semifinal and final surged nearly 25%, media buyers told e4m
Kanchan Srivastava Mar 11, 2026 8:58 AM
From quick creatives to celebratory visuals, timelines reflected how brands respond to shared national moments
e4m Staff Feb 16, 2026 2:36 PM
Ad spends jumped nearly 25% ahead of the match, with 10-second television slots priced between ₹30–40 lakh, up from the ₹20–25 lakh during other World Cup matches
e4m Staff Feb 16, 2026 9:27 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes how the confirmation of the Indo-Pak match has given broadcasters and advertisers clarity
Ganapathy Viswanathan Feb 13, 2026 11:47 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, discusses why an India–Pakistan match is central to any ICC event in which it features
Ganapathy Viswanathan Feb 4, 2026 10:19 AM
According to industry sources, India games, including the one against Pakistan, command ad rates of Rs 15-18 lakhs per 10 second spot
Aditi Gupta Feb 4, 2026 9:34 AM
As per news agencies, the ICC has hinted at the possibility of withholding Pakistan’s annual revenue share for using it to compensate the broadcasters for potential losses due to the boycott
According to industry experts, advertisers feared being caught in a sentiment backlash
Aditi Gupta Sep 16, 2025 11:12 AM
India-Pakistan cricket matches spark excitement both on and off the field, inspiring some of the most iconic advertising campaigns over the years
Soumya Gawri Sep 15, 2025 8:16 AM
BCCI, you had a choice. Sony TV, you had a platform. You both chose commerce over country. You may fill stadiums. You may win ratings. But you have lost something far greater
e4m Staff Sep 11, 2025 3:35 PM
The brief reappearance of these accounts was not a policy reversal but the result of a technical glitch
Top wedding planners on how Q4 2025 conflict is reshaping Indian nuptials at home and abroad
e4m Staff May 23, 2025 3:05 PM
Pakistani cyber hackers tried to attack Zee’s three centres - Mumbai, Bhopal and Patna
e4m Staff May 20, 2025 6:44 PM
Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume
e4m Staff May 12, 2025 8:35 AM
In an editorial advisory, the News Broadcasters Federation has said that such terminology can create unnecessary panic
e4m Staff May 10, 2025 2:42 PM
Uncertainty had been growing ever since Thursday’s IPL match between Punjab Kings and Delhi Capitals in Dharamsala was abruptly called off due to air raid alerts in nearby Jammu and Pathankot
The guidelines also caution against content detrimental to India's relations with foreign countries
Pakistan’s move follows the channel's extensive coverage of Operation Sindoor, during which the Indian Army targeted and destroyed nine terror camps
As per BARC data, in the ‘male aged 15 and above’ category, the reach stood at 46 million across urban and rural markets
e4m Staff Feb 28, 2025 9:57 AM
A celebratory post marking PIA's resumption of flights to Paris shows a plane flying uncomfortably close to the Eiffel Tower
e4m Staff Jan 13, 2025 9:26 AM
Gaurav Banerjee, SPNI’s new MD & CEO, speaks to e4m on winning ACC media rights, his vision for SPNI, and more
Tasmayee Laha Roy Dec 5, 2024 9:00 AM
Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match, said sources
Aditi Gupta Jun 5, 2024 8:37 AM
The World Group I Playoff is set to take place on February 3-4 in Islamabad
Banijay Asia produced and executed the pre-match ceremony for the India-Pakistan clash
e4m Staff Oct 18, 2023 10:08 AM
The match crossed the concurrent viewership of 2.8 crore registered during the Asia Cup Ind vs Pak match
e4m Staff Oct 14, 2023 8:25 PM
With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with arch-rival Pakistan
Aditi Gupta Oct 10, 2023 8:36 AM
The film aims to build anticipation and excitement for arch-rivals India and Pakistan's 8th faceoff during the ICC Men's Cricket World Cup
e4m Staff Sep 28, 2023 1:32 PM
Some best moment marketing posts from the usual players of the brandverse
exchange4media Staff Sep 11, 2023 8:46 AM
Pakistan government has complained to Twitter about a News9 Plus expose on human rights violations in Balochistan
exchange4media Staff Feb 7, 2023 8:04 PM
The possibility of an India vs Pakistan final is learnt to have raised the hopes of the broadcaster to monetise the leftover inventory at a premium
Javed Farooqui Nov 9, 2022 8:21 AM
India may not have made it to the Asia Cup final but close encounters gave cricket enthusiasts something to go to town with
exchange4media Staff Sep 9, 2022 7:38 PM
200 million viewers tune in to Asia Cup within the first week while the India-Pakistan clash on August 28 recorded 125 million viewers on TV
exchange4media Staff Sep 9, 2022 6:12 PM
The concurrent viewership for the Asia Cup clash between the two teams has surpassed their ICC T20 World Cup 2021 face-off which had 12.8 million concurrent users on the platform
exchange4media Staff Aug 29, 2022 5:33 PM
The much-awaited return of the Asia Cup on 27th August with the likelihood of up to three India-Pakistan matches* presents TV advertisers an incredible opportunity to reach millions of viewers on TV
exchange4media Staff Jul 14, 2022 4:04 PM
The Pakistani activist for female education and Nobel Peace Prize laureate has been honoured with the 2022 LionHeart Award at Cannes Lions
exchange4media Staff Jun 24, 2022 1:13 PM
After 4 days of play in the Global Finals, Indian Teams are leading the leaderboard, securing top four positions
exchange4media Staff Jan 14, 2022 5:32 PM
Starcom’s monthly report also highlights how important influencers and right celebrity endorsements are for brands
Mansi Sharma Nov 20, 2021 8:27 AM
The highly anticipated match between India and Pakistan recorded a reach of 167 million, making it the most viewed T20I match
exchange4media Staff Nov 8, 2021 6:26 PM
The fate of the nation's most beloved cricket campaign hangs by a thread as Pakistan finally beat India in a World Cup match, the theme on which 'Mauka Mauka' hinged on
Mansi Sharma Oct 27, 2021 8:21 AM
Sarcasm, hilarious memes and insults were at the top of the minds of millions of cricket fans who spent their night watching India-Pak match
exchange4media Staff Oct 25, 2021 1:22 PM
Food aggregators Zomato and Careem's witty exchange ended up entertaining cricket fans across the border
exchange4media Staff Oct 25, 2021 11:24 AM
It has been created and conceptualized by the in-house team at Star Sports
exchange4media Staff Oct 14, 2021 6:48 PM
A 10-second ad spot for other matches is being sold for Rs 14-15 lakh
Sonam Saini Oct 4, 2021 8:08 AM
Former Indian diplomat Sibal was In conversation with Kailashnath Adhikari, MD, Governance Now
exchange4media Staff Aug 30, 2021 9:03 AM
Group 2 will commence with a heavyweight clash between India and Pakistan in Dubai on 24 October at 6 pm local time
exchange4media Staff Aug 17, 2021 4:46 PM