World Esports Cup 2021?blur=25

After 4 days of play in the Global Finals, Indian Teams are leading the leaderboard, securing top four positions

exchange4media Staff Jan 14, 2022 5:32 PM


Starcom’s monthly report also highlights how important influencers and right celebrity endorsements are for brands

Mansi Sharma Nov 20, 2021 8:27 AM


The highly anticipated match between India and Pakistan recorded a reach of 167 million, making it the most viewed T20I match

exchange4media Staff Nov 8, 2021 6:26 PM

Mauka Mauka?blur=25

The fate of the nation's most beloved cricket campaign hangs by a thread as Pakistan finally beat India in a World Cup match, the theme on which 'Mauka Mauka' hinged on

Mansi Sharma Oct 27, 2021 8:21 AM


Sarcasm, hilarious memes and insults were at the top of the minds of millions of cricket fans who spent their night watching India-Pak match

exchange4media Staff Oct 25, 2021 1:22 PM


Food aggregators Zomato and Careem's witty exchange ended up entertaining cricket fans across the border

exchange4media Staff Oct 25, 2021 11:24 AM

start sports?blur=25

It has been created and conceptualized by the in-house team at Star Sports

exchange4media Staff Oct 14, 2021 6:48 PM

Kailashnath Adhikari?blur=25

Former Indian diplomat Sibal was In conversation with Kailashnath Adhikari, MD, Governance Now

exchange4media Staff Aug 30, 2021 9:03 AM

ICC T20 World Cup?blur=25

Group 2 will commence with a heavyweight clash between India and Pakistan in Dubai on 24 October at 6 pm local time

exchange4media Staff Aug 17, 2021 4:46 PM

star sports?blur=25

The broadcaster has six confirmed sponsors including Byju's, Dream11, Vimal, and Coca-Cola

Javed Farooqui Jul 29, 2021 7:52 AM


The tour begins on July 28 at 7:30 PM IST with the first T20I at Kensington Oval, Barbados

exchange4media Staff Jul 28, 2021 1:51 PM


As part of the agreement, Sony will air Pakistan's home international games apart from the domestic T-20 tournament Pakistan Super League

exchange4media Staff Jan 21, 2021 6:14 PM

Prasar Bharti?blur=25

Pakistan accounts for the second-highest digital audience for DD and AIR content after domestic audience from within India, with the United States close behind

exchange4media Staff Jan 4, 2021 9:19 AM

Surf excel?blur=25

 Like always, the brand communicates its central message – that stains are fine if they are a result of good deeds – through children as its spokespersons

exchange4media Staff Apr 27, 2020 3:22 PM


The event saw 42% increase in average time watched per unique viewer in comparison to the 2015 event

exchange4media Staff Sep 17, 2019 1:53 PM


Tweet by Virat Kohli thanking fans and his heart-warming gesture towards 87-year-old die-hard India fan Charulata Patel is the most retweeted tweet of #CWC19

Anjali Thakur Jul 17, 2019 7:44 AM

Ryan Fernandes Pantaloons?blur=25

Ryan Fernandes, Head of Marketing & E-commerce, Pantaloons, talks about their latest campaigns, focus on the Green Card membership and continued commitment to fresh, affordable fashion

Eularie Saldanha Jun 26, 2019 8:27 AM


Common hashtags that ruled Twitter and other social media platforms on Sunday were #INDVSPAK, #BAAPBAAPHOTAHAIN, #MAUKAMAUKA and #JEETPEAPNAHAQHAI

Anjali Thakur Jun 18, 2019 8:46 AM

Ind vs Pak?blur=25

Brands are leveraging the high-octane India vs Pakistan match and the ICC World Cup 2019 by launching several programmes designed to attract and retain consumers

Shweta Raaj Singh Jun 14, 2019 9:04 AM