ott-content-providers

Does paid viewership tip the scales for OTT in the clash with Television?

paidviewers

Industry experts tell us why targetting premium viewers is important in clinching viewship in the cluttered OTT space

Nafisa Shaheen Sep 23, 2019 9:00 AM

We’re aggressively driving partnerships across the ecosystem: Archana Anand, ZEE5 Global

Archana Anand ZEE5

Anand, Chief Business Officer, ZEE5 Global, tells us about the platform's partnership with Google and the markets the brand is most upbeat about

exchange4media Staff Sep 6, 2019 8:17 AM

Content JAM: The production of originals doesn't come cheap: Sunil Lulla, Balaji Telefilms

Group CEO, Balaji Telefilms Ltd in a fireside chat about everything OTT, content-marketing, ALT Balaji’s master-marketing and what branded content means to him

exchange4media Staff Sep 10, 2018 8:58 AM

YouTube Originals taps into the journey of creators for first India show

Launching in three weeks with a show featuring AR Rahman, YouTube Originals chooses advertising driven model for its India launch

Venkata Susmita Biswas Sep 10, 2018 8:53 AM

SonyLIV and Republic World announce strategic tie-up to expand digital presence

With this strategic partnership, Republic World further expands its English news digital presence on OTT platforms to give audiences access to reliable news on platforms of their choice

exchange4media Staff May 3, 2018 10:09 AM

In digital, the market needs content and not another platform: Sameer Nair

Nair, CEO of Applause Entertainment, explains that by the year 2022 there will be 500 million 4G customers armed with smart phones who will need premium content of all kinds

Sonam Saini Apr 27, 2018 8:57 AM

Cricket meets Bollywood – The Superstars Club for IPL 2018

Eros Now RCB

Leveraging the nation’s two biggest attractions - Bollywood and Cricket, Eros Now becomes one of the first OTT players to come on board as a sponsor of a league team at IPL 2018.

exchange4media Staff Apr 5, 2018 11:43 AM

"Compared to TV, economics of digital is bound to improve"

Ajay Chacko, CEO, Arré, in an interview with e4m says as original content creators, we only benefit from consumer revenues; either directly on our own platform or indirectly through partnerships.

Dolly Mahayan Apr 2, 2018 8:58 AM

We support the next wave of the OTT space: Country Sales Manager, Media, Akamai Technologies

Sandeep Reddy, Country Sales Manager, Media, Akamai Technologies spoke to exchange4media about the company’s main focus areas, content trends and more

Venkata Susmita Biswas Apr 2, 2018 8:54 AM

Guest Column: The evolution of mobile marketing in 2018: Ashwiny Thapliyal, TUNE

As of 2017, over 2.3 billion smartphone owners and consumers were spending 69 per cent of their digital media time in front of mobile devices. Should mobile marketers join the bandwagon or should they continue in the direction they’ve been taking since the beginning of the year?

Ashwiny Thapliyal Jan 3, 2018 8:54 AM