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Group CEO, Balaji Telefilms Ltd in a fireside chat about everything OTT, content-marketing, ALT Balaji’s master-marketing and what branded content means to him
exchange4media Staff 10-September-2018
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Launching in three weeks with a show featuring AR Rahman, YouTube Originals chooses advertising driven model for its India launch
Venkata Susmita Biswas 10-September-2018
With this strategic partnership, Republic World further expands its English news digital presence on OTT platforms to give audiences access to reliable news on platforms of their choice
exchange4media Staff 03-May-2018
Nair, CEO of Applause Entertainment, explains that by the year 2022 there will be 500 million 4G customers armed with smart phones who will need premium content of all kinds
Leveraging the nation’s two biggest attractions - Bollywood and Cricket, Eros Now becomes one of the first OTT players to come on board as a sponsor of a league team at IPL 2018.
exchange4media Staff 05-April-2018
Ajay Chacko, CEO, Arré, in an interview with e4m says as original content creators, we only benefit from consumer revenues; either directly on our own platform or indirectly through partnerships.
Sandeep Reddy, Country Sales Manager, Media, Akamai Technologies spoke to exchange4media about the company’s main focus areas, content trends and more
Venkata Susmita Biswas 02-April-2018
As of 2017, over 2.3 billion smartphone owners and consumers were spending 69 per cent of their digital media time in front of mobile devices. Should mobile marketers join the bandwagon or should they continue in the direction they’ve been taking since the beginning of the year?
Ashwiny Thapliyal 03-January-2018
