Aparna Acharekar, Programming Head, ZEE5 India, says while digital films are a part of the platform's content strategy, their focus this year will also remain on their original web series space

Shikha Paliwal Jan 3, 2020 8:37 AM

The I&B Ministry, it has been learnt, has made it clear that the self-regulation model followed by some OTT platforms is good enough

Tasmayee Laha Roy Dec 24, 2019 9:24 AM

In the wake of the price hike, players such as Netflix, which has the biggest subscriber base in the APAC region, have slashed subscription prices by half

exchange4media Staff Dec 23, 2019 1:04 PM

The video-streaming service recorded a 53 per cent jump in subscribers in the third quarter, ending September

exchange4media Staff Dec 18, 2019 7:52 AM

The Ministry is trying to reach a point where OTT players can come together on a self-regulatory model without government’s intervention, says Amit Khare, Secretary, MIB

exchange4media Staff Nov 15, 2019 8:12 AM

Industry experts tell us why targetting premium viewers is important in clinching viewship in the cluttered OTT space

Nafisa Shaheen Sep 23, 2019 9:00 AM

Anand, Chief Business Officer, ZEE5 Global, tells us about the platform's partnership with Google and the markets the brand is most upbeat about

exchange4media Staff Sep 6, 2019 8:17 AM

Group CEO, Balaji Telefilms Ltd in a fireside chat about everything OTT, content-marketing, ALT Balaji’s master-marketing and what branded content means to him

exchange4media Staff Sep 10, 2018 8:58 AM

Launching in three weeks with a show featuring AR Rahman, YouTube Originals chooses advertising driven model for its India launch

Venkata Susmita Biswas Sep 10, 2018 8:53 AM

With this strategic partnership, Republic World further expands its English news digital presence on OTT platforms to give audiences access to reliable news on platforms of their choice

exchange4media Staff May 3, 2018 10:09 AM

Nair, CEO of Applause Entertainment, explains that by the year 2022 there will be 500 million 4G customers armed with smart phones who will need premium content of all kinds

Sonam Saini Apr 27, 2018 8:57 AM

Leveraging the nation’s two biggest attractions - Bollywood and Cricket, Eros Now becomes one of the first OTT players to come on board as a sponsor of a league team at IPL 2018.

exchange4media Staff Apr 5, 2018 11:43 AM

Ajay Chacko, CEO, Arré, in an interview with e4m says as original content creators, we only benefit from consumer revenues; either directly on our own platform or indirectly through partnerships.

Dolly Mahayan Apr 2, 2018 8:58 AM

Sandeep Reddy, Country Sales Manager, Media, Akamai Technologies spoke to exchange4media about the company’s main focus areas, content trends and more

Venkata Susmita Biswas Apr 2, 2018 8:54 AM

As of 2017, over 2.3 billion smartphone owners and consumers were spending 69 per cent of their digital media time in front of mobile devices. Should mobile marketers join the bandwagon or should they continue in the direction they’ve been taking since the beginning of the year?

Ashwiny Thapliyal Jan 3, 2018 8:54 AM