Hoichoi turns 4, announces platforms revamp by end of year

The Bengali OTT brand also announces Carrier Billing – in the form of sache pricing where a user buy hoichoi subscription for a week or a month by paying with their mobile balance

e4m by exchange4media Staff
Updated: Sep 18, 2020 7:33 PM

From new content to a new user interface, Bengali OTT brand hoichoi has announced an action packed year ahead.  Stepping into its fourth year, hoichoi is putting together a complete revamp of their platform by end of this year. Alongside adding new experiences, they would also add 25 Originals and 2 First Day First Show films to their content library.

Having grown many fold in terms of reach during the lockdown, according to Vishnu Mohta, the Co-Founder of hoichoi , the platform has onboarded users who would have otherwise taken to OTT in the next two years.

“We have now touched a cumulative subscriber base of 13 million and what the lockdown has done is that it has formed a habit. Now people know when their GEC channels are not in action where they can find their kind of content.  Even with the kind of reach and user base that we have touched we are still scratching the surface of what is possible,” said Mohta.

According to Mohta, a hoichoi subscriber spends 50 minutes a day on the platform which makes updating technology becomes a priority for the brand. The platform announced a new UI/UX (user interface/user experience) and also said that they’d soon add a parental control feature  on hoichoi too. This which comes with hoichoi being among the top 15 OTT platforms of India who have signed up for a unified self-regulation process with IAMAI for a classification and demarcation of content available on all video-on-demand apps and websites in India. “hoichoi believes that this is a unified concerted effort on the part of all the OTT platforms operating in India to have a common code that addresses the pertinent issue of content classification, while offering consumers a say in addressing any gaps that may have existed. This creation of a democratic framework which takes into consideration the viewpoints of all stakeholders, while also ensuring creative freedom is not curtailed, is very much welcome,” Mohta added.

Having customers over 100+ countries including places like Japan, Sweden, Argentina, Iceland and more, hoichoi also announces Carrier Billing – in the form of sache pricing which would help a user buy hoichoi subscription for a week or a month by paying with their mobile balance. This will be soon available for users in Bangladesh and Middle East.

“There’s also, Subscription Bundling, specifically for customers in India with JioFibre and Bangladesh with its top telecommunication network. With all the initiatives we plan to increase our reach globally as 40% of our revenue comes from our international customers  who are just in places like US or UK but also countries like Japan and Sweden which we didnt’t otherwise consider an addressable market. We have doubled our revenue in the past year and plan to continue the trend in  the next couple of years too,” Mohta said.



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