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ACKO Launches Innovative Campaign with Content Creators?blur=25

The firm has released three films featuring JordIndian, Vishakha & Divesh, and Biji Basheer

e4m Staff Aug 27, 2026 3:55 PM

Tata Group?blur=25

Guest Column: Marketing veteran Shubhranshu Singh explores why India’s next phase of growth will depend on institutions that can outlast political, economic and generational cycles

Shubhranshu Singh Aug 24, 2026 8:14 AM

Meta Trial Challenges Attention Economics and Child Safety Online?blur=25

Brands may now have to place greater emphasis on outcomes, meaningful engagement and quality of reach rather than treating every additional minute inside a platform as equally valuable

Shantanu David Aug 19, 2026 9:24 AM

Jubilant FoodWorks Q1 Growth: Domino's and Popeyes Drive Success?blur=25

Domino’s India records 6.5% order growth as Jubilant FoodWorks scales Popeyes, upgrades 400 stores and expands AI-led operations

e4m Staff Aug 14, 2026 11:14 AM

Anviksha: Ideas Across Borders?blur=25

The inaugural edition, ‘The India-Nepal Dialogue’, will be held in Kathmandu on August 27, 2026

e4m Staff Aug 12, 2026 12:08 PM

Gitika Sharan?blur=25

In her new role, Sharan will lead marketing and strategic communications for Athena Infonomics and APLYD, bringing her experience across corporate communications, PR, marketing and brand building

e4m Staff Aug 10, 2026 11:17 AM

India's Media Industry Faces Major Layoffs Amid Transformation?blur=25

More than 1,000 media jobs are estimated to have been lost in 2026 as weak economics, AI and restructuring remake Indian newsrooms

Tasmayee Laha Roy Aug 10, 2026 9:20 AM

Rahul Jain Appointed Senior Adviser to India’s IMF Executive Director?blur=25

Jain currently serves as Joint Secretary in the Ministry of Corporate Affairs

e4m Staff Aug 6, 2026 1:13 PM

NODWIN Expands Content and Live IPs to Boost Ad Revenue Growth?blur=25

The company reported an EBITDA loss of Rs 11 crore during the quarter and said it expects this to improve to Rs 7.53 crore in the corresponding quarter next year

e4m Staff Aug 4, 2026 12:51 PM

Onam?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arrival of Onam

Ganapathy Viswanathan Aug 3, 2026 9:20 AM

Transparency, not speculation, should define Lifetime Achievement Awards?blur=25

The recent debate surrounding the Advertising Agencies Association of India's (AAAI) Lifetime Achievement Award has highlighted an important issue that goes well beyond any individual nominee

Dr Annurag Batra Aug 1, 2026 1:33 PM

How last week’s protests hit campaign economics?blur=25

A week of heightened public attention became an unplanned stress test for India's digital ad economy

e4m Staff Aug 1, 2026 8:45 AM

AAAI Lifetime Achievement Awardee?blur=25

The nomination form is sent to all members of AAAI seeking nomination after providing for a few weeks’ time to nominate

e4m Staff Jul 29, 2026 3:20 PM

Political Expression Poses Economic Risks for Creators in India?blur=25

For creators, political expression is no longer just a matter of personal belief, it is increasingly becoming a business decision with financial consequences

Shalinee Mishra Jul 29, 2026 9:00 AM

Indian Newspapers Face Dilemma: Raise Prices or Lose Advertisers?blur=25

If publishers impose the surcharge, some advertisers may accept it because they value the credibility and influence that newspapers continue to enjoy; others may negotiate harder

e4m Staff Jul 24, 2026 12:12 PM

Jubilant FoodWorks CIO Narottam Sharma Resigns for New Opportunity?blur=25

In a regulatory disclosure, Jubilant FoodWorks stated that Sharma will continue in his role until September 18, 2026

e4m Staff Jul 22, 2026 5:30 PM

INS Implements 15% Advertising Surcharge for Member Publications?blur=25

The move comes after INS members expressed concern over the steep increase in the cost of both indigenous and imported newsprint, along with rising operational expenses

e4m Staff Jul 22, 2026 1:12 PM

Ruchira Kanwal | Madhurita Sengupta?blur=25

Kanwal most recently served as Business Head at RPSG Media, while Sengupta was Chief Marketing Officer at JioBlackRock Investment Advisers

e4m Staff Jul 15, 2026 2:50 PM

M. Gautham Machaiah?blur=25

Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and budgets, writes M. Gautham Machaiah

M. Gautham Machaiah Jul 15, 2026 2:17 PM

Vikas Garg?blur=25

The arrest comes days after the ED provisionally attached assets worth Rs 940.7 crore belonging to Garg, his family and entities allegedly controlled by him under the PMLA

e4m Staff Jul 14, 2026 7:45 PM

AI Adoption Could Boost Indian MSMEs by Over $490 Billion, Says Google Report?blur=25

The report says digital adoption has helped nearly 60% of MSMEs achieve double-digit revenue growth with AI expected to unlock up to 30-35% improvement in profitability for businesses

e4m Staff Jul 8, 2026 12:06 PM

Confiance Communications Takes on PR for Mannlich Men's Skincare?blur=25

This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands

e4m Staff Jul 6, 2026 11:57 AM

Naomi Osaka's Kimono at Wimbledon Redefines Her Brand Identity?blur=25

Guest Column: Dr. Sandeep Goyal deep dives into what Brand Osaka is telling the world

Sandeep Goyal Jul 6, 2026 8:17 AM

Pankaj Srivastava Appointed Head of Experiential Learning at ET?blur=25

Pankaj Srivastava recently stepped down as Vice President – IPs, Events & Special Projects at Zee Media

e4m Staff Jul 3, 2026 9:12 AM

Poulomi Chatterjee's Role Expanded at HarperCollins India?blur=25

Chatterjee’s expanded portfolio includes Fourth Estate, Perennial, HarperCollins, Harper Business, Harper Fiction, Harper Non-Fiction, Harper Faith, Harper Learning and Harper Hindi

e4m Staff Jul 3, 2026 8:21 AM

Rajiv Kumar Takes Role as Part-Time Chairman of HDFC Bank?blur=25

Kumar’s appointment as an Independent Director will take effect from 30 June

e4m Staff Jun 30, 2026 7:44 AM

C Sri Sailam Seeks EEMA South Vice President Role for 2026-2028?blur=25

The event industry veteran has announced his candidature for EEMA South Vice President

e4m Staff Jun 27, 2026 2:20 PM

Pradhyumna Ingle Takes Charge as Henkel's Country President for India?blur=25

Ingle will continue to be Global Head – Infrastructure Protection & Repair and IMEA Head – Manufacturing & Maintenance at Henkel Adhesive Technologies

e4m Staff Jun 25, 2026 6:21 PM

Rafael Oliveira Nominated as Heineken's New CEO Starting 2026?blur=25

Subject to shareholder appointment, Rafa will join HEINEKEN on 1 October 2026

e4m Staff Jun 23, 2026 4:07 PM

Joe Jordan Takes Over as Domino's New CEO Starting October 2026?blur=25

Joe Jordan, currently Chief Operating Officer and President – Domino's U.S., will take on the new role effective October 1, 2026

e4m Staff Jun 23, 2026 12:17 PM

How AI measurement could redraw digital ad economics?blur=25

As AI agents begin verifying business outcomes rather than just reporting them, the ad industry braces for a valuation reset that could separate ‘provable performance’ from ‘promised reach’

Anuja Jain Jun 17, 2026 8:48 AM

Speedioo raises ₹10 crore seed funding led by Atomic Capital?blur=25

Funds raised to be used for building AI native tech stack, expanding distribution across demand centres, deepening OEM partnerships and scaling its dealer and retail network

e4m Staff Jun 16, 2026 2:06 PM

AI?blur=25

Guest Column: Arpit Srivastava, Associate Director with Xiaomi Technology India, writes on how AI content and AI-driven web traffic are reshaping the internet into a machine-to-machine ecosystem

Arpit Srivastava Jun 11, 2026 11:33 AM

India's Declining Fertility Rate: A Shift in Consumer Dynamics?blur=25

Guest Column: Adman Prabhakar Mundkur explains why the most significant implication of declining fertility rates is the gradual shift from a volume-driven economy to a value-driven economy

Prabhakar Mundkur Jun 9, 2026 9:37 AM

Shivangi Thakur Leaves Zee News After Influential Tenure?blur=25

At Zee News, she was serving as Assistant Editor

e4m Staff Jun 5, 2026 7:25 PM

sandeep goyal?blur=25

Guest Column: Dr. Sandeep Goyal compares the rise, mindset and impact of prodigies Vaibhav Sooryavanshi, Sachin Tendulkar and Naomi Osaka

Sandeep Goyal Jun 3, 2026 5:32 PM

Indian News Publishers Block OpenAI Amid Fair-Share Dispute?blur=25

Publishers are turning crawler blocks into a negotiating tool and the fight is no longer only about traffic loss. It is about who gets paid when journalism becomes raw material for AI

Kanchan Srivastava Jun 3, 2026 8:37 AM

Digital Advertising Thrives Amid Economic Uncertainty in 2026?blur=25

TAM AdEx’s Feb-April 2026 data shows one clear winner: digital. While TV, radio & print remained restrained or volatile, digital advertising stayed sharply above the average-month benchmark

Kanchan Srivastava Jun 2, 2026 8:33 AM

Empowering Women Entrepreneurs: Insights from Industry Leaders?blur=25

The 6th edition of e4m PR & Corp Comm Women Achievers Summit 2025 brought together women entrepreneurs and industry leaders who discussed how entrepreneurship is rapidly evolving in India

e4m Staff May 29, 2026 1:42 PM

Krishi Jagran?blur=25

The court set aside the interim injunction order dated 29 September 2020 to avoid further harm to the agricultural publisher and dismissed the suit, while also imposing a penalty of Rs 10 lakh

e4m Staff May 28, 2026 5:29 PM

Essel Group Celebrates 100 Years of Innovation and Growth?blur=25

Founded in 1926, Essel Group has grown into a multi-faceted conglomerate with a diverse  presence across businesses

e4m Staff May 21, 2026 1:38 PM

animation?blur=25

At a time when capturing consumer attention is becoming increasingly difficult, anime offers something modern advertising increasingly struggles to buy through media spending alone: organic affinity

Kanchan Srivastava May 18, 2026 8:45 AM

India?blur=25

Guest Column: Marketing veteran Rajeev Budhiraja on India’s need for a national shift towards civic maturity alongside economic growth

Rajeev Budhiraja May 16, 2026 2:26 PM

TK Arun appointed Editor of Economic and Political Weekly?blur=25

TK Arun has previously been associated with The Economic Times and The Observer of Business and Politics

e4m Staff May 16, 2026 8:45 AM

How microdramas are rewriting content economics, cost structures?blur=25

Ultra-low production costs, AI-led workflows and mobile-first storytelling are turning microdramas into one of the biggest disruptions to India’s streaming economy since OTT itself

Kanchan Srivastava May 15, 2026 8:57 AM