omi
Kanwal most recently served as Business Head at RPSG Media, while Sengupta was Chief Marketing Officer at JioBlackRock Investment Advisers
e4m Staff Jul 15, 2026 2:50 PM
Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and budgets, writes M. Gautham Machaiah
M. Gautham Machaiah Jul 15, 2026 2:17 PM
The arrest comes days after the ED provisionally attached assets worth Rs 940.7 crore belonging to Garg, his family and entities allegedly controlled by him under the PMLA
e4m Staff Jul 14, 2026 7:45 PM
The report says digital adoption has helped nearly 60% of MSMEs achieve double-digit revenue growth with AI expected to unlock up to 30-35% improvement in profitability for businesses
e4m Staff Jul 8, 2026 12:06 PM
This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands
e4m Staff Jul 6, 2026 11:57 AM
Guest Column: Dr. Sandeep Goyal deep dives into what Brand Osaka is telling the world
Sandeep Goyal Jul 6, 2026 8:17 AM
Pankaj Srivastava recently stepped down as Vice President – IPs, Events & Special Projects at Zee Media
Chatterjee’s expanded portfolio includes Fourth Estate, Perennial, HarperCollins, Harper Business, Harper Fiction, Harper Non-Fiction, Harper Faith, Harper Learning and Harper Hindi
Prior to joining Signzy, he spent over six years at The Economic Times
Kumar’s appointment as an Independent Director will take effect from 30 June
e4m Staff Jun 30, 2026 7:44 AM
The event industry veteran has announced his candidature for EEMA South Vice President
e4m Staff Jun 27, 2026 2:20 PM
Ingle will continue to be Global Head – Infrastructure Protection & Repair and IMEA Head – Manufacturing & Maintenance at Henkel Adhesive Technologies
e4m Staff Jun 25, 2026 6:21 PM
Subject to shareholder appointment, Rafa will join HEINEKEN on 1 October 2026
e4m Staff Jun 23, 2026 4:07 PM
Joe Jordan, currently Chief Operating Officer and President – Domino's U.S., will take on the new role effective October 1, 2026
e4m Staff Jun 23, 2026 12:17 PM
As AI agents begin verifying business outcomes rather than just reporting them, the ad industry braces for a valuation reset that could separate ‘provable performance’ from ‘promised reach’
Anuja Jain Jun 17, 2026 8:48 AM
Funds raised to be used for building AI native tech stack, expanding distribution across demand centres, deepening OEM partnerships and scaling its dealer and retail network
e4m Staff Jun 16, 2026 2:06 PM
Guest Column: Arpit Srivastava, Associate Director with Xiaomi Technology India, writes on how AI content and AI-driven web traffic are reshaping the internet into a machine-to-machine ecosystem
Arpit Srivastava Jun 11, 2026 11:33 AM
Guest Column: Adman Prabhakar Mundkur explains why the most significant implication of declining fertility rates is the gradual shift from a volume-driven economy to a value-driven economy
Prabhakar Mundkur Jun 9, 2026 9:37 AM
Guest Column: Dr. Sandeep Goyal compares the rise, mindset and impact of prodigies Vaibhav Sooryavanshi, Sachin Tendulkar and Naomi Osaka
Sandeep Goyal Jun 3, 2026 5:32 PM
Publishers are turning crawler blocks into a negotiating tool and the fight is no longer only about traffic loss. It is about who gets paid when journalism becomes raw material for AI
Kanchan Srivastava Jun 3, 2026 8:37 AM
TAM AdEx’s Feb-April 2026 data shows one clear winner: digital. While TV, radio & print remained restrained or volatile, digital advertising stayed sharply above the average-month benchmark
Kanchan Srivastava Jun 2, 2026 8:33 AM
The 6th edition of e4m PR & Corp Comm Women Achievers Summit 2025 brought together women entrepreneurs and industry leaders who discussed how entrepreneurship is rapidly evolving in India
e4m Staff May 29, 2026 1:42 PM
The court set aside the interim injunction order dated 29 September 2020 to avoid further harm to the agricultural publisher and dismissed the suit, while also imposing a penalty of Rs 10 lakh
e4m Staff May 28, 2026 5:29 PM
Founded in 1926, Essel Group has grown into a multi-faceted conglomerate with a diverse presence across businesses
e4m Staff May 21, 2026 1:38 PM
At a time when capturing consumer attention is becoming increasingly difficult, anime offers something modern advertising increasingly struggles to buy through media spending alone: organic affinity
Kanchan Srivastava May 18, 2026 8:45 AM
Guest Column: Marketing veteran Rajeev Budhiraja on India’s need for a national shift towards civic maturity alongside economic growth
Rajeev Budhiraja May 16, 2026 2:26 PM
TK Arun has previously been associated with The Economic Times and The Observer of Business and Politics
e4m Staff May 16, 2026 8:45 AM
Ultra-low production costs, AI-led workflows and mobile-first storytelling are turning microdramas into one of the biggest disruptions to India’s streaming economy since OTT itself
Kanchan Srivastava May 15, 2026 8:57 AM
Ramarko Sengupta has over two decades of experience across digital, television, print, and wire journalism
e4m Staff May 11, 2026 2:47 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, on how trust is built through consistent customer experiences, while repeated unpredictability leads to doubt over time
Gargi Sarkar Apr 23, 2026 4:12 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about the Lenskart controversy and a cultural misstep
Ganapathy Viswanathan Apr 20, 2026 1:03 PM
The AI Governance and Economic Group will be chaired by Ashwini Vaishnaw with Jitin Prasada
e4m Staff Apr 18, 2026 7:22 AM
Prior to this, Poulomi has held key roles across real estate and hospitality industry like Signature Global, DLF Limited, Paras Buildtech, MGM International USA, Hilton hotels
e4m Staff Apr 17, 2026 4:06 PM
The PCI said the newspaper's office in Lakhimpur was vandalized by unidentified individuals on the night of April 10
e4m Staff Apr 13, 2026 4:02 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, shares her philosophy about why memes are short-lived by design
Gargi Sarkar Mar 31, 2026 12:17 PM
Along with his new role, Sumit Chaturvedi will continue to build his venture Voice Of India World News
MRSI’s proposed consumer classification system struggles to gain traction amid alleged broadcaster pushback and the absence of empirical validation
Kanchan Srivastava Mar 23, 2026 9:07 AM
Guest Column: Gargi Sarkar of RA Brand Consultant on how the “loneliness economy” is reshaping consumer behavior toward connection and belonging
Gargi Sarkar Mar 13, 2026 6:36 PM
Poulomi Roy, CMO of Joy Personal Care (RSH Global), explains how brand storytelling has evolved from being brand-driven to shaped by consumer experiences and perspectives
Poulomi Roy Mar 12, 2026 8:53 AM
Advance bookings for ‘Dhurandhar 2’ have sparked debate as preview ticket prices in several cities rise well above the usual range for Hindi films
Vaishnavi Deshpande Mar 10, 2026 4:24 PM
Advance bookings for ‘Dhurandhar 2’ have sparked debate as preview ticket prices in several cities rise well above the usual range for Hindi films
Vaishnavi Deshpande Mar 10, 2026 4:21 PM
Shanu Singh previously served as Chief Marketing Officer at ASK Asset & Wealth Management
As conversational discovery enters streaming platforms, agencies and CTV leaders debate whether better engagement signals translate into stronger inventory quality and effective yield
Shantanu David Mar 6, 2026 9:25 AM
She will be working with with Jane Lin-Baden and the broader APAC leadership team at the advertising and communications network
What began as a BTS look at Yash’s transformation for his upcoming film shared by his grooming stylist on his Instagram, has spiralled into an unexpected banter between Yash and Philips
e4m Staff Feb 28, 2026 9:33 AM
Børge Brende was associated with the World Economic Forum for more than eight years
e4m Staff Feb 27, 2026 7:56 AM
Prior to her elevation, Barron held the role of Chief Marketing Officer at the company