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Dominos India

The brand’s new campaign 'Dil, Dosti, Domino’s' will have a multi-media approach, says Kapil Grover, CMO, Domino’s Pizza India

exchange4media Staff Nov 9, 2019 7:44 AM

Laqshya

OMI used its in-house proprietary tool ‘SHARP’ to arrive at the apt TG touchpoints that will help propagate the brand’s message

exchange4media Staff Nov 6, 2019 4:16 PM

digital

The government has said the digital taxation proposed by Organisation for Economic Cooperation and Development will cause India to lose out on its share of taxes

exchange4media Staff Nov 6, 2019 9:22 AM

digital ads

The medium’s growth expectation from Diwali was around 20-25% this festive season but industry experts say it remained in the 10% range only

Shikha Paliwal Nov 6, 2019 8:43 AM

Flipkart

The mobile-led interactive campaign for Big Billion Days reached almost 5 million users with a 2% click-through rate

exchange4media Staff Nov 5, 2019 12:09 PM

‘Raga and Maritime’ campaign

The campaign will continue for 25 Days comprising of around 2 lakhs sq ft across India

exchange4media Staff Nov 4, 2019 4:46 PM

Kriti Sanon for Joy Honey Almond Lotion

Sanon will soon appear in an integrated marketing campaign around the product that also features a new television commercial

exchange4media Staff Nov 4, 2019 3:18 PM

Star Sports e4m

Select Dugout will be aired on Star Sports Select 1 SD/HD during India vs Bangladesh T20 series starting November 3

exchange4media Staff Nov 4, 2019 11:47 AM

White billboard

Industry experts say that while the OOH industry has picked up pace during the festive season, spends on OOH have decreased over the past months

Anjali Thakur Oct 24, 2019 9:15 AM

IndiaConclave

The agenda for the conclave was ‘Make or Break States of the Indian Economy’

exchange4media Staff Oct 22, 2019 6:14 PM

Ayushmann Khurrana for The Man Company

The investment is part of a strategic partnership that will also see Khurrana as the company’s brand ambassador

exchange4media Staff Oct 22, 2019 11:43 AM

Laqshya Tanishq

The outdoor duties were assigned to OMI, the outdoor agency arm of Laqshya Media Group

exchange4media Staff Oct 18, 2019 3:46 PM

Bloomingdale Public Relations

Celebrating its 6th anniversary, the company will focus on being a holistic marketing communication services agency

exchange4media Staff Oct 11, 2019 5:05 PM

Manish Tiwary Amazon India

Manish Tiwary, VP - Category Management, Amazon India, talks about new growth parameters the Great Indian Festive Sale 2019 has recorded, marketing strategies and more

Shreshtha Verma Oct 9, 2019 8:49 AM

Xiaomi Mi A3

The campaign is based on the idea that Mi A3 offers the world’s highest-resolution camera setup

exchange4media Staff Sep 27, 2019 4:37 PM

Shemaroo

As part of the deal, over 2 million Mi TV customers in India will get access to ShemarooMe’s content library

exchange4media Staff Sep 25, 2019 4:42 PM

Conclave

Vikram Sakhuja, Shashi Sinha, Anupriya Acharya, Amin Lakhani and Kavita Nair to participate in a panel discussion moderated by Nawal Ahuja

exchange4media Staff Sep 24, 2019 8:04 AM

Oppo Brand Ambassadors

Brand experts explain whether the use of multiple celebrity ambassadors by brands such as OPPO is actually beneficial

Dolly Mahayan Sep 23, 2019 9:00 AM

Hitesh Raj Bhagat

In this new role, Bhagat will be spearheading the communication and positioning strategies for the brand across the country

exchange4media Staff Sep 20, 2019 12:17 PM