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Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention
Ganapathy Viswanathan May 11, 2026 8:35 AM
The collaboration, as part of a refreshed marketing strategy for Mysore Sandal Soap, has reignited criticism and debate, much of it tied to identity, representation and regional pride
e4m Staff Feb 10, 2026 5:11 PM
The association is for a digital campaign centered around clean, conscious living and everyday self-care
e4m Staff Jan 13, 2026 5:00 PM
Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
Chehneet Kaur and Soumya Gawri Jan 5, 2026 8:34 AM
The campaign featuring Devika Sanjay and Manohari Joy celebrates Kerala's cultural heritage
e4m Staff Aug 25, 2025 12:23 PM
Even as ‘Mann Sundar’ on Dangal and ‘Yeh Rishta Kya Kehlata Hai’ on Star Plus continued to deliver, some new entries recorded sharp spikes while others faltered
e4m Staff Aug 22, 2025 8:55 AM
Wipro Consumer Care & Lighting, in partnership with Laqshya Media Group
e4m Staff Aug 12, 2025 4:55 PM
Daily soaps, once a prime-time staple, are now witnessing shift of viewers to digital platforms. Is it time to revive GEC soaps?
Tasmayee Laha Roy and Aditi Gupta Oct 23, 2024 9:36 AM
With her embodiment of confidence and authenticity, Suhana represents the spirit of a new generation – bold, unapologetic, and empowered, the company said
The campaign was crafted with the aid of the agency's in-house proprietary tool, SHARP
The soap brand has also unveiled a modern, revamped look with a new packaging
exchange4media Staff Dec 21, 2022 4:00 PM
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
Sandhya Raghavan Oct 20, 2022 8:59 AM
The brand crafted bappa out of Medimix soap bars, spreading a sense of happiness and positivity in the lives of the residents
exchange4media Staff Sep 13, 2022 12:36 PM
Viewers are expected to witness more than 12-15 new shows in the last two months of the year 2021
Sonam Saini Nov 17, 2021 8:47 AM
Hindustan Unilever continues to dominate list of top advertisers, as per BARC weekly data
exchange4media Staff Aug 27, 2021 8:08 AM
The campaign has been conceptualized by Network Advertising
exchange4media Staff Jun 12, 2021 6:00 PM
Eight out of ten brands belong to Reckitt whereas Amazon Prime Video and Byju’s Learning App are two non- Reckitt brands featured in the list
exchange4media Staff Jun 4, 2021 11:45 AM
Reckitt's Dettol Toilet Soaps and Lizol took the top two spots on the list of top brands this week
exchange4media Staff May 21, 2021 8:34 AM
Under his watch, the agency was functional in launching several top brands and increasing brand saliency for many others
Mansi Sharma Apr 14, 2021 9:05 AM
HUL in its petition pointed out that Sebamed's campaign ridiculed its products selectively on the basis of the pH parameter and misled consumers
exchange4media Staff Feb 16, 2021 12:13 PM
Industry watchers feel that HUL doing a campaign now will only give the pH debate stronger legs to run farther
Misbaah Mansuri Feb 12, 2021 8:13 AM
Brinton has launched a digital ad that points out that fighting only on the PH levels is of no use as various other aspects are as much or more important while buying a soap
Misbaah Mansuri Feb 3, 2021 8:41 AM
The film has been conceptualized by Wunderman Thompson South Asia
exchange4media Staff Jan 30, 2021 7:59 AM
The policy, which keeps road safety and city aesthetics in mind, states that prior permission of the NDMC authority is required to display an ad
exchange4media Staff Jan 20, 2021 9:18 AM
For the campaign, the brand has collaborated with influencers like Kusha Kapila, Aashna Malani, Niki Mehra and Saloni Sehra
Aakar Patel & e4m Desk Jan 19, 2021 3:13 PM
The three-month-long campaign will be showcased across print, digital, radio and outdoor mediums
exchange4media Staff Nov 9, 2020 4:24 PM
The skincare brand has been chosen as the team's official 'SkinFit & Hygiene' partner
exchange4media Staff Sep 21, 2020 12:22 PM
As per the data, Week 22 saw more new brands in the top ten list
exchange4media Staff Jun 12, 2020 8:42 AM
According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there are new entrants among the top ten brands too
exchange4media Staff Jun 5, 2020 8:35 AM
Among the new entrants in the BARC top-10 brand category for Week 20 are Mobile Premier League, Lifebuoy Toilet Soap, Star Network and Eno
exchange4media Staff Jun 2, 2020 9:06 AM
The advertiser has witnessed a 13.94% growth in the total number of insertions in week 15
exchange4media Staff Apr 28, 2020 7:51 AM
‘The Mystery Of The Missing Soap’ will soon be available on Amazon Kindle
exchange4media Staff Apr 17, 2020 11:08 AM
The Coronavirus advisory for maintaining hygiene led to a spike in brand insertions in the hand wash or liquid soap category
exchange4media Staff Mar 30, 2020 8:41 AM
As per BARC data for Week 4, brands have witnessed a 5.43% increase in total ad insertions compared to previous week; while HUL tops among advertisers, Lux Toilet Soap leads among brands
exchange4media Staff Feb 10, 2020 7:36 AM