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BARC India?blur=25

The advertiser has witnessed a 13.94% growth in the total number of insertions in week 15

exchange4media Staff Apr 28, 2020 7:51 AM

BARC India?blur=25

The Coronavirus advisory for maintaining hygiene led to a spike in brand insertions in the hand wash or liquid soap category

exchange4media Staff Mar 30, 2020 8:41 AM

BARC?blur=25

As per BARC data for Week 4, brands have witnessed a 5.43% increase in total ad insertions compared to previous week; while HUL tops among advertisers, Lux Toilet Soap leads among brands

exchange4media Staff Feb 10, 2020 7:36 AM

Medimix?blur=25

The face wash range aims to modernise alternative healing and solve the current generation’s dilemma of choosing between quick results and natural remedies.

exchange4media Staff Oct 18, 2019 4:35 PM

Himalaya?blur=25

The new campaign by 82.5 Communications, Bengaluru, will be led by a television commercial followed by a media plan for print, outdoor and retail

exchange4media Staff Oct 14, 2019 2:47 PM

Lux The Soap With a Lump?blur=25

‘The Soap with a Lump’ is a product innovation that encourages women to examine their breasts for any abnormality while in the shower

exchange4media Staff Jun 2, 2019 10:00 AM

Face wash?blur=25

The campaign deals with the face wash’s benefits over soap 

exchange4media Staff Apr 29, 2019 3:03 PM

Think Skin?blur=25

Recently launched by Future Consumer Ltd, Think Skin aims to influence consumers to upgrade from using a soap to a body wash

exchange4media Staff Feb 18, 2019 7:08 PM

barc?blur=25

ITC Ltd. makes it into the top three, while Procter & Gamble, which occupied the third position last week slipped down to the sixth spot in the Top 10 advertisers list

exchange4media Staff Jan 25, 2019 8:26 AM

BARClogo?blur=25

The previous week's leader, Trivago slipped to the third position

exchange4media Staff Jan 22, 2019 7:58 AM

Pradeep Cholayil?blur=25

At the e4m Conclave South, Pradeep Cholayil Chairman & MD, Cholayil Pvt. Ltd. spoke about 'Leveraging a centuries-old legacy to create an emotional connect with the distracted consumer'

exchange4media Staff Dec 1, 2018 9:48 AM

BARC?blur=25

In the Top 10 Advertisers list only Amazon.in forayed at third spot; there was no other e-commerce portal apart from them

exchange4media Staff Oct 17, 2018 7:54 AM

?blur=25

The same category saw entry of players like Fogg, Dettol Toilet Soaps, Trivago, Harpic, and Roop Mantra Ayur Face cream

exchange4media Staff Jul 9, 2018 8:53 AM

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In an endeavour by Virat and Puma to make every Indian adopt a fit and active lifestyle, from now on, the 18th of every month will witness the travelling COAP Play Wagon in Goa and Bangalore.

exchange4media Staff Jun 19, 2018 11:28 AM

Dettol Toilet Soaps, Hindustan Lever lead @BARC Top 10 Brands and Top 10 Advertisers lists respectively?blur=25

In Week 11, Hero Splendor Range moved to second spot on the Brands list with 8719 insertions, while in Advertising, FMCG firm Hindustan Lever, Reckitt Benckiser India, and Cadburys India retained their top three spots

exchange4media Staff Mar 24, 2017 7:40 AM

Creativeland Asia bags Godrej No 1 soaps, Domino’s, and Indian Express?blur=25

The agency has signed on the integrated mandate for Domino’s Pizza, Godrej No1 soaps - the Rs 1000 crore soap brand from Godrej Group, Indian Express newspaper, She Comfort Sanitary Napkins from Emami Group and the digital mandate for Jet Privilege

exchange4media Staff Jul 27, 2015 9:10 AM

Guest Column: India's greatest export to the world is its entertainment: Gaurav Gandhi?blur=25

IndiaCast's Gaurav Gandhi on how Indian media and entertainment industry has created ripples over the world with its powerful content and unique flavours

Gaurav Gandhi Feb 20, 2015 8:09 AM

OAP strengthens its media services with new hire?blur=25

Shakeel Sayed has been roped in as General Manager - Media Services to bolster the agency’s buying and media services capabilities

exchange4media Staff Oct 31, 2012 9:36 PM

FDI in retail: Shopper mktg experts to wait & watch?blur=25

While there is a series of positive discussion around FDI in retail, shopper marketing agencies believe it’s too early to draw a way forward

Priyanka Nair Oct 4, 2012 8:25 PM