‘The Times of a Better India’ campaign is created by Wunderman Thompson India

Aakar Patel & exchange4media Staff Jul 25, 2022 3:28 PM

For the campaign, the brand has collaborated with influencers like Kusha Kapila, Aashna Malani, Niki Mehra and Saloni Sehra

Aakar Patel & exchange4media Staff Jan 19, 2021 3:13 PM

There are two ways the new owners of Mid-Day can view the paper, says Aakar Patel, who had edited the paper for six years, and both ways are valid because both are true. The first is as an afternoon newspaper, which presumes that Mid-Day is a second read for its consumer. The second way of looking at Mid-Day is as a city daily: an alternative newspaper for an audience that does not regularly read a morning English broadsheet.

Aakar Patel May 6, 2010 8:43 AM