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As OTT platforms compete for attention, OOH is emerging as more than a media buy, with launches designed to travel from the street to social
Sandhi Sarun Sep 8, 2026 9:36 AM
News genre alone has cost the ratings body over ₹15 crore since March; a full-genre freeze from July could wipe out several times its annual revenue
Imran Fazal Sep 1, 2026 9:13 AM
Noel Tata’s leadership of Tata Trusts signals a return to family-led stewardship while balancing legacy, professional management and future growth, writes Dr Annurag Batra
Dr Annurag Batra Aug 31, 2026 10:38 AM
Before competitive ads go viral on social media, they often begin with OOH. Industry experts break down the gamble, the costs and the potential payoff
Sandhi Sarun Aug 31, 2026 9:13 AM
More than three years later, Devanathan is leaving a rather different Meta behind
e4m Staff Aug 28, 2026 3:17 PM
Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution
Shantanu David Aug 28, 2026 8:47 AM
DTDC has elevated Aditya Vikram, Vinod Khatri, Santanu Chakraborty and Nikhil Abhishek
e4m Staff Aug 27, 2026 4:35 PM
AI, internet advertising, OTT and gaming expected to drive growth as the sector shifts from audience scale to monetisation
e4m Staff Aug 27, 2026 4:28 PM
Dr Annurag Batra has built his journey as a media entrepreneur with faith, passion, persistence and, above all, a constant eye on the future, writes Ganapathy Viswanathan
Ganapathy Viswanathan Aug 27, 2026 2:26 PM
Populations of countries where previous roll outs happened pale in comparison to India’s; so advertising built around interpreting conversation matters more than it would for a conventional banner ad
Shantanu David Aug 27, 2026 9:23 AM
On his birthday, a look at a first-generation entrepreneur whose influence rests as much on people, faith and generosity as on the institutions he has built
e4m Staff Aug 27, 2026 12:08 AM
Shrivastava's role will encompass strengthening sales performance, improving productivity and conversion, deepening customer and channel relationships and more
e4m Staff Aug 26, 2026 7:09 PM
Wearables turn profitable, and finance costs fall sharply even as topline stays flat
e4m Staff Aug 26, 2026 6:57 PM
Brisil aims to scale commercial production to meet growing demand for green silica both in India and globally
e4m Staff Aug 26, 2026 2:22 PM
Guest Column: Ganapathy Viswanathan explains why India’s demanding business environment is shaping global leaders and inspiring a new generation
Ganapathy Viswanathan Aug 26, 2026 2:17 PM
On his birthday, a look at a first-generation entrepreneur whose influence rests as much on people, faith and generosity as on the institutions he has built
e4m Staff Aug 26, 2026 12:05 AM
ASCI said almost 97% of advertisements reported during the post-PROGA period were found on the Meta Ad Library, Instagram and websites
Imran Fazal Aug 25, 2026 9:18 AM
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld and Founder, exchange4media Group, and Parag Sawhney, GM, The Park New Delhi, co-hosted the event at the newly launched Tyde
e4m Staff Aug 22, 2026 4:22 PM
e4m was the first to report about the ministry's decision to remove the cap
e4m Staff Aug 22, 2026 9:18 AM
The scheme broadly classifies the group’s businesses into two segments — the Publishing Business and the EIBME Business
Imran Fazal Aug 22, 2026 7:59 AM
With consumers expecting clarity, relatability and trust, healthcare companies are adopting FMCG-style branding, storytelling and communication to be discoverable
Sunidhi Vijay Aug 21, 2026 8:54 AM
Dhawan joined The Trade Desk in April 2025 as Vice President – Revenue, and was leading the company’s India business
e4m Staff Aug 20, 2026 8:00 AM
Non-print revenue share up 11-13 pps over seven fiscals; balance-sheet strength continues to support credit profiles
e4m Staff Aug 19, 2026 7:28 PM
Prior to this, Chauhan served as sponsorship manager at DP World ILT20
e4m Staff Aug 19, 2026 5:56 PM
While Emami Paper Mills has cited currency depreciation, imported fibre and chemical costs, capital costs and higher logistics expenses, publishers are questioning both newsprint pricing and quality
Kanchan Srivastava Aug 19, 2026 8:59 AM
Guest Column: Senior business leader Taranjeet Singh offers an honest look at where AI actually moves the needle, and where it doesn’t
Taranjeet Singh Aug 19, 2026 8:43 AM
e4m was the first to break the news of Rajan moving on from Bloomberg Media
e4m Staff Aug 18, 2026 4:57 PM
Chandrahas Shetty recently stepped down as Head of Demand, India at Magnite
e4m Desk Aug 18, 2026 11:59 AM





















