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Alluri Sitarama Raju International Airport is the new greenfield airport at Bhogapuram in Vizianagaram district
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why the festive season is not just about celebration, but a crucial season for business
Ganapathy Viswanathan Sep 2, 2026 8:21 AM
Under the mandate, Laqshya will manage branding and advertising across the airport, covering digital out-of-home (DOOH), traditional out-of-home (OOH), installations and other advertising format
Prior to this, Namrta served as General Manager -Head Marketing and Branding at Superhouse Education
Industry experts say there is typically a 15–20% uplift in seasonal budgets for Kerala during Onam
Sandhi Sarun Aug 26, 2026 9:11 AM
With a shorter festive window this year, digital platforms are looking to make the most of premium inventory, sharper audience targeting and measurable outcomes, say industry watchers
Sandhi Sarun Aug 24, 2026 9:32 AM
Express Publications of The New Indian Express is set to launch business newspaper by Oct-end, Kumudam a Chennai-based daily in Tamil and English & Dinamalar a Tamil business daily
e4m Desk Aug 22, 2026 11:50 AM
Kargo is bringing together its full suite of capabilities to help brands drive impact across the entire consumer journey, from awareness to consideration and ultimately to store visits and purchase
e4m Staff Aug 21, 2026 12:16 PM
An affectionate contemporary homage by Rajeev Beotra to P. G. Wodehouse and his immortal creations, Bertie Wooster and Jeeves
Rajeev Beotra Aug 21, 2026 8:23 AM
Guest Column: Senior business leader Taranjeet Singh offers an honest look at where AI actually moves the needle, and where it doesn’t
Taranjeet Singh Aug 19, 2026 8:43 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how family ownership and professional management can work together to create a powerful leadership model
Ganapathy Viswanathan Aug 19, 2026 8:18 AM
Shabnam Sinha will assume the role for a three-year term, beginning October 1, 2026
e4m Staff Aug 17, 2026 8:19 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Onam offers brands a powerful combination of tradition, family, celebration, community and consumption
Ganapathy Viswanathan Aug 17, 2026 11:56 AM
From Kochi Metro to airports and malls, brands are expanding their OOH play beyond traditional hoardings
Sandhi Sarun Aug 17, 2026 9:25 AM
Guest Column: Senior business leader Taranjeet Singh on how AI is reshaping media sales in India, from automating operational tasks to valuing human judgement and relationships
Taranjeet Singh Aug 10, 2026 9:44 AM
Agrawal has been with Salesforce for five years; he was earlier with HCL Technologies for 10 years
IBC is seeking to appoint a marketing and PR services provider to develop and execute marketing and communications programme aimed at building awareness, driving fan engagement
e4m Staff Aug 7, 2026 10:32 AM
For brands, Onam is much more than another festival on the calendar. It is one of Kerala’s biggest retail opportunities, where tradition, family celebrations and consumer spending come together
Rajeev Beotra brings Bertie Wooster and Jeeves back in a witty take on Mehra’s post-retirement life, family and new ventures in his ‘Chronicles from Mehra World’ series
Rajeev Beotra Aug 5, 2026 9:06 AM
Broadcasters, publishers and radio networks report healthy advertiser sentiment despite inflationary and geopolitical headwinds
Sandhi Sarun Aug 5, 2026 8:39 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arrival of Onam
Ganapathy Viswanathan Aug 3, 2026 9:20 AM
Brands are allocating 40-70% of festive budgets to digital, while OOH and creator partnerships gain prominence this Onam
Sandhi Sarun Aug 3, 2026 9:10 AM
With a content-first strategy, KFC partnered with PlayAce to take the product - Double Chicken Dynamite directly into authentic social settings
NATIVE CONTENT Jul 30, 2026 12:35 PM
Adfactors PR will drive Namdev Finvest’s reputation management, leadership positioning, and stakeholder engagement through a strategic communications mandate
e4m Staff Jul 29, 2026 6:03 PM
As Kerala's festive economy accelerates, retail sales are expected to rise 30-40% on the back of premium inventory and tighter discounting, says Chandy, VP, Marketing & Ad Sales, Malayala Manorama
Sandhi Sarun Jul 27, 2026 9:28 AM
LinkedIn's Head of India tells marketers to trade vanity metrics for "buyability" as AI reshapes how B2B buyers discover and trust brands
e4m Staff Jul 27, 2026 8:33 AM
From food deliveries sent through consumer apps to businesses responding directly to protesters, corporate actions became a talking point alongside the agitation itself
Shalinee Mishra Jul 23, 2026 2:11 PM
As he turns 67 today, that body of work reads less like a résumé and more like a map of where Indian finance had to be rebuilt from the inside
e4m Staff Jul 22, 2026 12:02 PM
The FIFA tournament has shown that football in India is no longer confined to a few states or a niche audience
e4m Desk Jul 20, 2026 12:41 PM
The admission came during an exchange on X, where users were discussing Anthropic's utilisation of computing infrastructure provided by Musk’s own venture, SpaceXAI
e4m Staff Jul 11, 2026 3:44 PM
Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser
Anuja Jain Jul 11, 2026 8:55 AM
Guest Column: Haresh Nayak, CEO of Connect Network Inc., on why the next decade of marketing belongs to organisations that plan with intelligence, not assumptions
Haresh Nayak Jul 11, 2026 8:30 AM
Messaging platform submits its reply to the Centre's notice, while officials assess whether the proposed feature adequately addresses concerns over online fraud, impersonation and cybercrime
e4m Staff Jul 10, 2026 1:23 PM
The campaign is based on two concepts: the first version is based on ‘Legends of Onam’ and the second version is based on ‘Unspoken Onam Ritual’
As Meta pushes a username-led identity system for its messaging app, India's decision to pause the rollout is forcing brands to rethink customer acquisition, CRM and conversational commerce
Anuja Jain Jul 8, 2026 8:57 AM
While for marketers WhatsApp handles could now become recognisable as website URLs or Instagram accounts, the feature has also reopened the debate around impersonation and phishing concerns
Shantanu David Jul 7, 2026 9:21 AM
The government issued a notice to Meta seeking an explanation within three days on why regulatory action should not be taken over the feature
She was previously associated with ZEE5 as Associate Director – Strategic Partnerships, Digital
e4m Staff Jun 30, 2026 6:07 PM
The Meta-owned messaging platform will now begin allowing users to reserve usernames, with the feature set to roll out globally later this year
Shveta Singh, Founder of Iridescent Lens & independent marketing consultant, questions whether the latest creator economy trend is genuine marketing innovation or simply direct selling in new clothes
Shveta Singh Jun 29, 2026 9:30 AM
Guest Column: Shveta Singh, founder of Iridescent Lens, explores whether the surge in independent marketing consultants represents a temporary boom or a structural shift in the marketing ecosystem
Shveta Singh Jun 23, 2026 3:53 PM
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
Brij Pahwa Jun 17, 2026 12:08 PM
Prior to joining dentsu Vietnam, he served as Managing Partner at WPP Media
e4m Staff Jun 10, 2026 12:39 PM
WPP's latest move looks less like an internal reshuffle and more like a response to where the market is heading, decodes Dr. Annurag Batra, Chairman & Editor-in-Chief, e4m
Dr Annurag Batra Jun 8, 2026 1:07 PM
Among the websites identified in the suit are Soccerbox, Soccerworldcup, DLHD, Strumyk and Sportsbay
Prior to joining Amagi, Krishnamurthy spent over 13 years at Pall Corporation
The collaboration will see the two companies co-produce a range of new original shows
e4m Desk May 30, 2026 10:50 AM