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Elon Musk Acknowledges Anthropic as AI Industry Leader?blur=25

The admission came during an exchange on X, where users were discussing Anthropic's utilisation of computing infrastructure provided by Musk’s own venture, SpaceXAI

e4m Staff Jul 11, 2026 3:44 PM

Meta’s next identity play?blur=25

Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser

Anuja Jain Jul 11, 2026 8:55 AM

Haresh Nayak, CEO, Connect Network Inc?blur=25

Guest Column: Haresh Nayak, CEO of Connect Network Inc., on why the next decade of marketing belongs to organisations that plan with intelligence, not assumptions

Haresh Nayak Jul 11, 2026 8:30 AM

WhatsApp Username Feature?blur=25

Messaging platform submits its reply to the Centre's notice, while officials assess whether the proposed feature adequately addresses concerns over online fraud, impersonation and cybercrime

e4m Staff Jul 10, 2026 1:23 PM

Mathrubhumi Launches Unique Onam Campaign to Celebrate Kerala's Heritage?blur=25

The campaign is based on two concepts: the first version is based on ‘Legends of Onam’ and the second version is based on ‘Unspoken Onam Ritual’

e4m Staff Jul 9, 2026 2:24 PM

whatsapp?blur=25

As Meta pushes a username-led identity system for its messaging app, India's decision to pause the rollout is forcing brands to rethink customer acquisition, CRM and conversational commerce

Anuja Jain Jul 8, 2026 8:57 AM

India's Username Debate: A New Era for Digital Identity on WhatsApp?blur=25

While for marketers WhatsApp handles could now become recognisable as website URLs or Instagram accounts, the feature has also reopened the debate around impersonation and phishing concerns

Shantanu David Jul 7, 2026 9:21 AM

WhatsApp?blur=25

The government issued a notice to Meta seeking an explanation within three days on why regulatory action should not be taken over the feature

e4m Desk Jul 2, 2026 9:15 AM

Anish Kotian Takes the Helm as Executive Director of Leo India?blur=25

Kotian joins from Ogilvy Vietnam after a stint as Chief Growth Officer

e4m Desk Jul 2, 2026 8:47 AM

Shabnam Majumdar Joins Gaana as Director of Partnerships?blur=25

She was previously associated with ZEE5 as Associate Director – Strategic Partnerships, Digital

e4m Staff Jun 30, 2026 6:07 PM

WhatsApp Introduces Usernames for Enhanced Privacy Connections?blur=25

The Meta-owned messaging platform will now begin allowing users to reserve usernames, with the feature set to roll out globally later this year

e4m Desk Jun 30, 2026 9:26 AM

Shveta Singh?blur=25

Shveta Singh, Founder of Iridescent Lens & independent marketing consultant, questions whether the latest creator economy trend is genuine marketing innovation or simply direct selling in new clothes

Shveta Singh Jun 29, 2026 9:30 AM

Shveta Singh?blur=25

Guest Column: Shveta Singh, founder of Iridescent Lens, explores whether the surge in independent marketing consultants represents a temporary boom or a structural shift in the marketing ecosystem

Shveta Singh Jun 23, 2026 3:53 PM

AI Agents Promise Marketing Autonomy, But Leaders Warn Of A Reality Gap?blur=25

AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.

Brij Pahwa Jun 17, 2026 12:08 PM

Amit Thakur Takes the Helm as CEO of Media at Dentsu Vietnam?blur=25

Prior to joining dentsu Vietnam, he served as Managing Partner at WPP Media

e4m Staff Jun 10, 2026 12:39 PM

WPP Restructures Grey and 82.5 with Ogilvy for Enhanced Collaboration?blur=25

WPP's latest move looks less like an internal reshuffle and more like a response to where the market is heading, decodes Dr. Annurag Batra, Chairman & Editor-in-Chief, e4m

Dr Annurag Batra Jun 8, 2026 1:07 PM

Delhi HC Issues Dynamic Injunction to Protect Zee's FIFA Rights?blur=25

Among the websites identified in the suit are Soccerbox, Soccerworldcup, DLHD, Strumyk and Sportsbay

e4m Staff Jun 5, 2026 9:44 AM

Brunda S Krishnamurthy Joins Amagi as VP of People Experience?blur=25

Prior to joining Amagi, Krishnamurthy spent over 13 years at Pall Corporation

e4m Desk Jun 2, 2026 6:14 PM

STAGE OTT & Sri Adhikari Brothers?blur=25

The collaboration will see the two companies co-produce a range of new original shows

e4m Desk May 30, 2026 10:50 AM

Supreme Court Defines Skill Tournaments as Non-Gambling?blur=25

The distinction could have far-reaching implications for online and offline competitions involving games such as chess, esports, bridge, poker and even certain formats of rummy

Imran Fazal May 30, 2026 10:10 AM

Krishi Jagran?blur=25

The court set aside the interim injunction order dated 29 September 2020 to avoid further harm to the agricultural publisher and dismissed the suit, while also imposing a penalty of Rs 10 lakh

e4m Staff May 28, 2026 5:29 PM

HDFC Bank?blur=25

According to a report by The Indian Express, the payment was allegedly meant to compensate MSRDC with “differential interest” on its deposits

e4m Staff May 27, 2026 7:32 PM

AI Is Ready. The Data Isn’t: Why India’s Marketers Are Rebuilding the Content Engine?blur=25

India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.

Brij Pahwa May 26, 2026 5:09 PM

Truecaller appoints ex-Meta leader Sandeep Bhushan to board role?blur=25

He most recently served as India Director of Global Marketing Solutions at Meta

e4m Staff May 25, 2026 12:21 PM

Ganesh Patole appointed VP Ad Operation at ZEE5?blur=25

Prior to this, Ganesh Patole was with Jio Platforms Limited (JPL) as Head - Campaigns

e4m Desk May 20, 2026 2:55 PM

Thu Nguyen appointed CEO of Dentsu Vietnam?blur=25

In this role, Thu will oversee the company’s integrated operations, focusing on client growth, market expansion

e4m Desk May 20, 2026 1:36 PM

Purnima Lamba appointed Chief Brand Officer at Mahindra Group?blur=25

Purnima Lamba joins Mahindra Group following a long career of around 25 years at Unilever

e4m Staff May 20, 2026 11:06 AM

HARMAN Appoints Shekhar Datta as Sales Management Leader India?blur=25

Previously, he held leadership positions at OYO, Ola (Weddingz.in), Amazon India, Cummins India and Johnson & Johnson (Bangladesh)

e4m Staff May 19, 2026 3:06 PM

Amit Gajwani appointed Chief Operating Officer at Mastek?blur=25

Amit Gajwani succeeds Prameela Kalive, who will continue with Mastek until the end of June 2026

e4m Staff May 19, 2026 2:28 PM

Jim O'Leary appointed CEO of Penta Group?blur=25

O’Leary joined Weber Shandwick in 2023, where he served as North America CEO and Global President

e4m Staff May 15, 2026 9:56 AM

Arun Kumar Rao Takes Helm as President of Commercial Partnerships at ISRL?blur=25

Arun Kumar Rao has previously worked with HAVAS PLAY, Disney India, The Times of India Group, among others

e4m Staff May 13, 2026 3:46 PM

Akash Ambani appointed Managing Director of Jio Platforms?blur=25

As per media reports, the appointment comes as Jio Platforms is preparing to file its DRHP with Sebi for a potential public listing

e4m Staff May 13, 2026 12:57 PM

Ruhie Mehra appointed Brand Strategy Director at Leo Burnett?blur=25

Prior to this, Ruhie Mehra was with Arc Worldwide as Brand Strategy Director

e4m Desk May 13, 2026 12:21 PM

Junaid Khwaja appointed National Sales Head at Dream11?blur=25

Prior to this, Junaid Khwaja was with Amazon as Lead - Agency Partnership

e4m Desk May 13, 2026 11:48 AM

Sandeep Ghosh Appointed as Trilegal's First CEO to Drive Growth?blur=25

Most recently, Sandeep Ghosh was Group Country Manager, India and South Asia at Visa

e4m Staff May 13, 2026 11:14 AM

Arjun Banerji appointed Head of Talent at Yash Raj Films?blur=25

Banerji joins YRF after a nearly three-year stint at Collective Artists Network

e4m Staff May 12, 2026 6:31 PM

rupyy appoints Sumit Singla as Chief Executive Officer?blur=25

Sumit Singla has previously worked with IndusInd Bank, Bharti Group, Mastercard and Bain & Company

e4m Staff May 12, 2026 12:19 PM

Mitigata appoints Lalita Nayak as Chief Marketing Officer?blur=25

Lalita Nayak has over two decades of experience across fintech, media, gaming, and digital platforms

e4m Staff May 11, 2026 1:23 PM

Amar Chitra Katha names Aman Srivastava as CEO?blur=25

Aman joins ACK after a successful tenure as Head of Marketing at Sony LIV

e4m Staff May 7, 2026 4:09 PM

Narendra Modi and Mamata Banerjee representing changing political dynamics in West Bengal?blur=25

The BJP’s growth in Bengal and Narendra Modi’s increasing acceptance among sections of voters has changed the political atmosphere in many districts

Ruhail Amin May 6, 2026 2:17 PM

Claire Mazumdar named successor to lead Biocon?blur=25

Claire Mazumdar, 37, is Kiran's niece and is currently the CEO of Bicara Therapeutics

e4m Desk May 5, 2026 11:36 AM

Ritesh Gauba joins Epigamia as Chief Executive Officer?blur=25

Elevates current COO Ankur Goel to additional role of Co-Founder & COO

e4m Staff May 4, 2026 3:12 PM

Laura Kunac appointed at Publicis Groupe DACH?blur=25

In this new role, Laura will develop and support the marketing and business development processes in the Power of One network in the DACH region

e4m Staff Apr 30, 2026 11:29 AM

Gautam Anand appointed Head of Global India HSBC Private Bank?blur=25

Gautam Anand's appointment will play a key role in strengthening connectivity across HSBC’s international network for Global India clients

e4m Staff Apr 30, 2026 11:25 AM