marketing-india
As marketplaces bring shopping into videos, agencies, brands and creators weigh the opportunities and challenges of tracking sales and measuring returns
On Uorfi Javed’s birthday, a look at how she turned unconventional fashion and public attention into brand equity, challenging the traditional rules of celebrity endorsements
Shalinee Mishra Oct 15, 2026 8:59 AM
On Raaj Kumar’s birth anniversary, his reported Charminar endorsement refusal highlights how stars once weighed brand associations against their public image
Prior to this, Komal Puri served as the Senior Director at Innovaccer
e4m Desk Sep 29, 2026 11:53 AM
As India’s creator pool crosses 4 million, agencies are exploring exclusive rosters, long-term contracts, creator-agnostic models and technology-led marketplaces to secure talent
Shalinee Mishra Sep 23, 2026 8:39 AM
The report, ‘It Happens In Bharat Only’, looks at distinctly Indian consumer behaviours and explores what brands and marketers can learn from them
e4m Staff Sep 22, 2026 9:32 AM
Anand co-founded the influencer marketing and talent management company in 2016
e4m Staff Aug 31, 2026 6:03 PM
WPP and Omnicom named first agency partners; self-serve Ads Manager to open on September 4 with daily budgets starting at ₹725
e4m Staff Aug 27, 2026 7:03 AM
Kargo is bringing together its full suite of capabilities to help brands drive impact across the entire consumer journey, from awareness to consideration and ultimately to store visits and purchase
e4m Staff Aug 21, 2026 12:16 PM
Goel brings over 17 years of experience across fashion, beauty, lifestyle and retail
The Culture Intelligence Summit 2026 was hosted by ShareChat and Moj in Mumbai and Delhi
e4m Staff Aug 18, 2026 4:35 PM
The Nimble Labs will manage Quora's local ad sales and commercial operations in India, with advertisers reporting uninterrupted campaign continuity two months into the transition
e4m Staff Aug 12, 2026 12:36 PM
Pandey brings more than 17 years of experience across brand management, digital transformation, strategic marketing and communications
e4m Staff Aug 10, 2026 12:04 PM
Members from across the country participated in the election to choose EEMA’s national office-bearers and regional representatives
e4m Staff Jul 27, 2026 11:25 AM
The supply of regional creators is growing rapidly, engagement is rising and brands are increasingly using local voices to reach audiences during festivals and cultural moments
Shalinee Mishra Jul 17, 2026 9:20 AM
As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll past
Aryendra Khan Jul 16, 2026 8:58 AM
As brands pour bigger budgets into stand-up comedians, the shift highlights what is fuelling the investment and where marketers set boundaries
Sandhi Sarun Jul 13, 2026 8:53 AM
From FIFA’s global scale to Wimbledon’s younger audiences and pickleball’s growing appeal, non-cricket sports are opening new opportunities for brands across campaigns, sponsorships and advertising
Sandhi Sarun Jul 9, 2026 9:03 AM
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
Anuja Jain Jun 29, 2026 9:03 AM
The move is consistent with Hakuhodo's strategy of expanding through acquisitions and strategic partnerships across Asia and India
Imran Fazal Jun 25, 2026 9:17 AM
Creators are reshaping food marketing in India as brands shift from traditional ads to influencer-led content focused on trust, culture and consumer engagement
Shalinee Mishra Jun 15, 2026 8:56 AM
India Today Influence is the influencer marketing arm of the India Today Group
e4m Staff Jun 12, 2026 11:58 AM
A high stakes gamble on microtech influencer accompanied by the meme culture completely rewriting the rule of consumer electronics launches
NATIVE CONTENT Jun 11, 2026 2:41 PM
Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
Shalinee Mishra Jun 9, 2026 8:59 AM
New India and APAC leadership structure signals DEPT®'s long-term commitment to the region
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja Jain Jun 1, 2026 8:59 AM
The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups
Shalinee Mishra May 30, 2026 9:10 AM
Preeti Lobana of Google, Priyanka Salot of The Sleep Company; Hephzibah Pathak of WPP Creative; Harman Dhillon of Unilever and Influencer Kusha Kapila are amongst the top 5
e4m Staff May 26, 2026 10:26 PM
Prior to joining Uber, Velankar had a brief stint at SC Johnson as Category Head
Arjun Kalra will also be part of both the APAC Marketing and India & South Asia (INSA) leadership teams
Gaurav Rajput has over two decades of leadership experience across banking, financial services and media
Prior to this, Sana Shaikh was with Emcure Pharmaceuticals Limited as Head of Marketing
e4m Desk Jan 20, 2026 12:43 PM
As part of the association, VIDA will power several high-impact fan engagement initiatives throughout the season
e4m Staff Dec 16, 2025 2:32 PM
Kritika Saxena was earlier the company’s Head of Corporate Communications
e4m Staff Nov 24, 2025 11:59 AM
Ramdev was earlier the Chief Growth & Marketing Officer at Protean eGov Technologies
e4m Staff Nov 18, 2025 2:13 PM
The answer lies in a mix of commercial opportunism, youth demographics, globalized media, and the universal appeal of fun
e4m Staff Oct 31, 2025 2:36 PM
Most recently, she headed Marketing and Communications at BLS International
e4m Staff Oct 31, 2025 9:23 AM