marketing-india
How influencer marketing is being rewritten?blur=25

Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency

Shalinee Mishra 1 day ago

DEPT® Unveils AI-Driven Content Engine in India with Adobe Partnership?blur=25

New India and APAC leadership structure signals DEPT®'s long-term commitment to the region

e4m Staff Jun 5, 2026 3:35 PM

Delhi Court Ruling Reshapes Brand Keyword Strategies in India?blur=25

Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration

Anuja Jain Jun 1, 2026 8:59 AM

Brands x Creator Collaborations?blur=25

The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups

Shalinee Mishra May 30, 2026 9:10 AM

Preeti Lobana of Google tops IMPACT'S 50 Most Influential Women list?blur=25

Preeti Lobana of Google, Priyanka Salot of The Sleep Company; Hephzibah Pathak of WPP Creative; Harman Dhillon of Unilever and Influencer Kusha Kapila are amongst the top 5

e4m Staff May 26, 2026 10:26 PM

Ameya Velankar exits Uber as Head of Marketing India South Asia?blur=25

Prior to joining Uber, Velankar had a brief stint at SC Johnson as Category Head

e4m Staff Apr 8, 2026 5:51 PM

Arjun Kalra joins Uber as Head of Marketing India South Asia?blur=25

Arjun Kalra will also be part of both the APAC Marketing and India & South Asia (INSA) leadership teams

e4m Staff Apr 8, 2026 4:04 PM

Hitesh Singla appointed Marketing Head Linc?blur=25

Prior to this, Singla served as Head of Marketing at KAI India

e4m Staff Apr 2, 2026 3:32 PM

Gaurav Rajput appointed MD at DBS Bank India?blur=25

Gaurav Rajput has over two decades of leadership experience across banking, financial services and media

e4m Staff Mar 4, 2026 8:31 AM

Sana Shaikh appointed Head of Marketing at Sun Pharma?blur=25

Prior to this, Sana Shaikh was with Emcure Pharmaceuticals Limited as Head of Marketing

e4m Desk Jan 20, 2026 12:43 PM

VIDA teams up with Kolkata Knight Riders as Title Partner?blur=25

As part of the association, VIDA will power several high-impact fan engagement initiatives throughout the season

e4m Staff Dec 16, 2025 2:32 PM

Sanjay Nandan and Dhruv Bhattacharya join Laqshya StoryWorks leadership team?blur=25

Dhruv Bhattacharya to drive revenue strategy as National Sales Head

e4m Staff Dec 2, 2025 12:46 PM

Kritika Saxena appointed as Head of Marketing for India at TCS?blur=25

Kritika Saxena was earlier the company’s Head of Corporate Communications

e4m Staff Nov 24, 2025 11:59 AM

Gaurav Ramdev appointed as Visa’s Head of Marketing for India and South Asia?blur=25

Ramdev was earlier the Chief Growth & Marketing Officer at Protean eGov Technologies

e4m Staff Nov 18, 2025 2:13 PM

Halloween marketing campaigns by Indian brands like Zomato and Starbucks?blur=25

The answer lies in a mix of commercial opportunism, youth demographics, globalized media, and the universal appeal of fun

e4m Staff Oct 31, 2025 2:36 PM

Pallavi Mohan joins Calcetto International as Head of Marketing & Communications?blur=25

Most recently, she headed Marketing and Communications at BLS International

e4m Staff Oct 31, 2025 9:23 AM

Rohit Potphode joins Dentsu Sports and Entertainment India?blur=25

Rohit Potphode will report to Yosuke Murai, Head of India, dentsu Sports & Entertainment

e4m Staff Oct 15, 2025 11:25 AM

twitter?blur=25

The voice content series will have creative experts talk about all things advertising, content, social media and more

exchange4media Staff Apr 6, 2021 2:16 PM

twitter?blur=25

With leading premium partners across sports, news and entertainment, Amplify Sponsorships on Twitter is becoming the preferred choice for brands to reach massive audiences and sponsor great content

exchange4media Staff Feb 24, 2021 9:06 AM