ipl-ad
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more
Imran Fazal May 22, 2026 8:42 AM
Industry heads note that the the latest IPL advertiser numbers is less about declining appeal and more about a rapidly evolving media and advertiser landscape
Chehneet Kaur Apr 14, 2026 9:14 AM
The tech giant commanded approx 13.4 per cent of total ad volumes across the first 13 matches
e4m Staff Apr 11, 2026 8:02 AM
The ability to combine reach with repetition makes IPL a near-perfect vehicle for the category. Beyond visibility, the association with a premium sporting property carries symbolic value
Chehneet Kaur Apr 8, 2026 8:41 AM
Ad rates remain largely the same in the ongoing IPL season compared to last, media planners say. The larger revenue play lies in sponsorships, with premium partnerships in the ₹100–260 crore range
Kanchan Srivastava Apr 1, 2026 8:45 AM
From the endearing Zoozoos to Dravid losing his cool for Cred, we look at some of the memorable ad spots that have been synonymous with the IPL frenzy
Aryendra Khan Mar 28, 2026 9:56 AM
With RMG out of the IPL advertising mix, the tournament's ad inventory is up for grabs, and tech giants and quick-commerce players are already at the door
Aryendra Khan Mar 25, 2026 9:41 AM
Rising production costs, shifting consumer preferences, and the increasing role of digital channels are causing auto brands to restrategise their IPL budgets, say experts
Shantanu David and Chehneet Kaur Mar 26, 2025 9:10 AM
JioStar has branded IPL 2025 as the ‘Year of the Advertisers,’ rolling out multiple initiatives to attract brands of all sizes
Tasmayee Laha Roy Mar 6, 2025 9:07 AM
With Jiostar's expanded portfolio, the high spot rates will put pressure on advertisers to deliver ROI
Tasmayee Laha Roy Feb 5, 2025 8:15 AM
While both companies have assured the CCI that IPL 2025 ad slots will be sold separately for TV and digital, experts predict the JV will gain stronger negotiating power for better deals
Aditi Gupta Oct 25, 2024 8:56 AM
We take a look at some of the amazing ad campaigns that made us look forward to commercial breaks even during the cricket matches
Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will attract more advertisers than past years
Sonam Saini Jan 16, 2024 8:34 AM
According to a TAM report, the e-commerce gaming category maintained its top position on TV during IPL 16 as it was for IPL 15
exchange4media Staff May 8, 2023 9:06 AM
What we thought about the latest IPL ad, starring Delhi Capitals' David Warner, Manish Pandey and Prithvi Shaw
exchange4media Staff Apr 22, 2023 9:19 AM
Here is our roundup of the most interesting ad campaigns so far for the tournament
exchange4media Staff Apr 17, 2023 8:52 AM
14 new categories and 53 new brands advertised in 16 matches of IPL this season compared to the same number of matches in IPL 15
exchange4media Staff Apr 15, 2023 8:45 AM
What experts thought about JioMart's 'Shopping Aisa, India Jaisa' campaign that spotlights the human side of transactions in India
Sandhya Raghavan & Tanzila Shaikh Apr 14, 2023 4:27 PM
Experts give their reviews for the recent two-film campaign by Swiggy for 'Match Day Mania'
Sandhya Raghavan Apr 13, 2023 2:14 PM
Industry watchers explain how and why IPL ads have changed from the days of 'Manoranjan ka baap' and 'Jumping Japang' to the age of data-driven campaigns
Tanzila Shaikh Apr 13, 2023 9:12 AM
Brand experts analyse Dream11’s series of ad campaigns with actor Aamir Khan and top cricketers Rohit Sharma and Hardik Pandya
Kanchan Srivastava Apr 5, 2023 8:44 AM
The film was launched at the onset of IPL and will stream on JioCinema screens
exchange4media Staff Apr 4, 2023 4:09 PM
Industry insiders remain unimpressed with most of the TV ads running during IPL 2022
Mansi Sharma Apr 25, 2022 8:42 AM
Media experts assert that language feeds have not only helped broadcaster to expand the viewership base but has also provided an opportunity for brands to launch region-specific advertising campaigns
Javed Farooqui Apr 19, 2022 8:47 AM
The campaign highlights the brand's promise of believing in each individual’s potential and encouraging them to fulfill their aspirations
exchange4media Staff Apr 18, 2022 8:46 AM
As per the TAM Sports- IPL Advertising report, 7 Up led the exclusive brands' list on regional sports channels
exchange4media Staff Apr 18, 2022 8:44 AM
Entropik Tech report analyses a few of the IPL ads based on attention, engagement and emotions to generate an overall Affect Lab (AL) score
exchange4media Staff Apr 8, 2022 8:36 AM
Experts opine that the fintech app's TVC may be able to garner eyeballs but might fall short of delivering the brand’s message clearly
Kanchan Srivastava Mar 30, 2022 8:33 AM
The brand's logo will be prominently visible on the caps & helmets and on the mat during the official match toss of Mumbai Indians matches
exchange4media Staff Mar 10, 2022 4:03 PM
Titled ‘Mistake- The Greatest Teacher,’ the ad film was released commemorating the edtech’s second year of association with IPL
exchange4media Staff Oct 12, 2021 4:38 PM
Samtaney, Co-founder & Director, The Souled Store, shared that there is a big intersection between the brand's target audience and IPL digital audience, which makes it a perfect marriage
Misbaah Mansuri Jul 12, 2021 8:59 AM
These clutter-breaking IPL campaigns have gone big on quirk, humour and creativity
exchange4media Staff May 3, 2021 8:39 AM
The campaign shines the spotlight on its new economical range of nacho chips
exchange4media Staff May 1, 2021 8:25 AM
Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players
Misbaah Mansuri Apr 26, 2021 8:46 AM
Adlanders believe that with the industry now well attuned to work from home, the sentiment with regards to ads is positive despite the challenges
Misbaah Mansuri Apr 20, 2021 8:57 AM
Upstox Co-founder Kavitha Subramanian noted that the IPL campaign tries to create a message for youth to take their finances seriously & realise that the process is not as complicated as it seems
Mansi Sharma Apr 13, 2021 8:38 AM
From Zomato to Parle G, here’s how other brands anchored on to CRED and Rahul Dravid’s big moment on social media
Mansi Sharma Apr 12, 2021 8:23 AM
The brand will launch a 360-degree integrated campaign with Arshad Warsi as its face
Mansi Sharma Apr 9, 2021 8:43 AM
As the hub of ad shoots and post-production Mumbai goes into yet another lockdown, creative agencies are finding it difficult to finish off the work within deadlines
Mansi Sharma Apr 7, 2021 9:11 AM
The platform currently has 12 official sponsors and is looking at closing a few more deals over the next few days
Javed Farooqui Mar 24, 2021 8:16 AM
OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends
Noel Dsouza Mar 18, 2021 8:56 AM
Adlanders contend that the revenue funnel for the industry looks encouraging with IPL pitches happening in full swing
Misbaah Mansuri Mar 16, 2021 8:26 AM
‘IPL BrandPlay’ will seek to bring alive insights behind the communication and media strategy of successful campaigns that ran during IPL on TV in the past years, from various brand categories
Raushni Bhagia Mar 9, 2021 8:47 AM
As per industry experts, the official broadcaster has increased the ad rates by 15-20%
Sonam Saini Nov 3, 2020 8:56 AM
Industry observers contend that it's the tongue-in-cheek advertising approach that has helped the IPL campaign tick
Misbaah Mansuri Oct 8, 2020 9:03 AM
Over 20 new categories came on board this year. Among the new categories, ‘Cellular Phone Service’ topped the list, followed by ‘Corporate-Sports’
exchange4media Staff Oct 5, 2020 3:05 PM