interact
Brands are increasingly hiding or removing their logos to spark curiosity, conversation and recall, showing that modern marketing is as much about building memory as boosting visibility
Shalinee Mishra Jul 11, 2026 9:20 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says premium micro dramas could redefine OTT, with the next five years deciding if they become a lasting entertainment category
Ganapathy Viswanathan Jul 10, 2026 8:01 AM
Conceptualised through HT Impact Lab, the print innovation made guilt-free indulgence tangible, taking Mother Dairy Go-Low from a front-page interaction to creator reels and social conversations
NATIVE CONTENT Jun 23, 2026 1:08 PM
Jay Hoag has been on the Netflix board since 1999 and the lead independent director for more than a decade
Nexus Select Malls has launched the fourth edition of its Denim & Sneaker Fest
e4m Staff May 27, 2026 1:45 PM
The report says places of working out are increasingly replacing traditional social settings as spots for building social connections
e4m Staff May 15, 2026 3:02 PM
Over the years, he held several key leadership roles, including that of Chief Technology Officer
The agency will handle the social media mandate for select brands of Perfetti Van Melle
e4m Staff Mar 10, 2026 4:00 PM
HGS Interactive will be designing and delivering compelling content, targeted campaigns, and integrated communication strategies, the agency said
e4m Staff Feb 24, 2026 12:27 PM
Streaming platforms are turning passive listeners into active buyers, but most brands are still treating audio like it's 2015 radio with better targeting
Aryendra Khan and Soumya Gawri Jan 5, 2026 9:50 AM
Gaming and interactive media are emerging as the fastest-growing pillars of India’s $9.3 billion digital media market, turning play into participation and entertainment into commerce.
Anuja Jain Nov 10, 2025 9:28 AM
Driven by AI-led innovation, regional adoption and new monetisation models, India’s $9.3 billion digital entertainment market is evolving into a global growth story
e4m Staff Oct 30, 2025 2:00 PM
Brands across sectors increasingly experimenting with gamified creatives to reduce ad fatigue, share industry watchers
Sunidhi Vijay Aug 25, 2025 9:03 AM
As the streaming giant rides on a 16% revenue jump in Q2 2025, co-CEOs Ted Sarandos and Greg Peters outline how creators, ads, and AI will shape the next phase of growth
e4m Staff Jul 18, 2025 11:12 AM
Shantanu Sirohi was till now Co-Founder and Chief Operating Officer of Interactive Avenues
Kanchan Srivastava May 13, 2025 7:59 AM
Eshwari Pandit, Senior Creative Director, Interactive Avenues, writes on how Zakir Hussain weaved magic in the ad world with the combination of mastery and relatability
Eshwari Pandit Dec 26, 2024 12:00 PM
Faye D'Souza, Founder and CEO of Freemedia Interactive, has been ranked 5th in Impact 50 Most Influential Women of 2024 list
e4m Staff Dec 5, 2024 10:42 PM
The agency won 2 golds, 1 silver and 2 bronze metals across categories
e4m Desk Nov 28, 2024 10:08 PM
Prior to this, Jobin Jose held the position of Associate Director at the company
Shashi Sinha conferred with Lifetime Achievement Award. Prasanth Kumar, Amin Lakhani, Vikram Sakhuja among other key awardees
e4m Staff Nov 11, 2024 10:07 PM
Built on Acxiom’s powerful audience data, Interact seamlessly connects every stage of the campaign lifecycle, driving real-time optimization and long-term success across all channels
e4m Staff Oct 24, 2024 10:50 AM
Interactive Avenues will handle the account out of their Mumbai office
e4m Staff Aug 22, 2024 12:41 PM
HGS Interactive will spearhead the creation of all content related to the brand’s e-commerce launch
e4m Staff Aug 21, 2024 11:52 AM
Interactive Avenues will handle the account out of their Mumbai office
e4m Staff Jul 16, 2024 10:03 AM
Interactive Avenues' 'IPL 2024: Unveiling The Fan Pulse' report is based on extensive data gathered from online platforms based on the social media buzz generated by IPL 2024
Nair's sudden demise marks a significant loss in the tech and entrepreneurial community
e4m Staff May 23, 2024 10:27 PM
In his new role, Siddharth Raman will lead the business development and client success teams and identify new opportunities to expand the company’s footprint across sports and geographies
e4m Staff Jan 5, 2024 11:10 AM
Aparna Tadikonda, EVP – South, Interactive Avenues, talks about the idea behind Sunfeast Dark Fantasy’s latest ad with Shah Rukh and its impact
Tanzila Shaikh Oct 25, 2023 9:00 AM
Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that lie therein
Shantanu David Sep 18, 2023 8:40 AM
The agency will handle the account from its Gurugram office
exchange4media Staff Aug 22, 2023 1:08 PM
Interactive Avenues Co-founder and CEO Amardeep Singh shares strategies to connect with digital-first audiences, the rise of OTT and more
NATIVE CONTENT Jul 12, 2023 1:59 PM
Interactive and innovative ads are big on impact but one must keep a check on content quality, brand messaging and overall user experience, note industry observers
Shantanu David Jul 3, 2023 8:25 AM
The agency won this mandate through a highly competitive pitch process and will handle the account through their Mumbai office
exchange4media Staff Jan 9, 2023 3:40 PM
Barjatya will be based out of the company’s Mumbai office and will report to COO Shantanu Sirohi
exchange4media Staff Dec 13, 2022 12:27 PM
The eighth edition of the Mobile Marketing Awards’ 2022 was held on Tuesday
exchange4media Staff Nov 23, 2022 11:13 AM
Madison Media, Interactive Avenues, InMobi, PHD Media, OMD among other key winners
exchange4media Staff Nov 22, 2022 10:10 PM
Nagare will be based out of Mumbai, and will report to Harish Iyer, Executive Vice President, Media
exchange4media Staff Oct 21, 2022 1:46 PM
The mandate spans the entire digital media spectrum including online brand building, social media management, content development and digital activations
exchange4media Staff Oct 18, 2022 12:37 PM
Daru was previously with Interactive Avenues for 12 years
exchange4media Staff Oct 12, 2022 10:14 AM
The ad film has been conceptualised by Interactive Avenues
exchange4media Staff Oct 11, 2022 12:24 PM
The playbook aims to empower marketers with a comprehensive understanding of the CTV landscape and more
exchange4media Staff Sep 9, 2022 12:54 PM
Guest Column: Debarshi Chakravorti, VP Head, Business Communication & Planning, Interactive Avenues, believes that the only constant in consumers' behaviour today is their absolute empowerment
Debarshi Chakravorti Sep 9, 2022 8:50 AM
In conversation with exchange4media, Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, spoke about how 2022 was panning out for the OOH industry
Sonam Saini Jul 27, 2022 8:35 AM
The centre is set to handle the company's data analysis work of North America and other international markets
exchange4media Staff Apr 20, 2022 10:00 AM