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Naomi Osaka's Kimono at Wimbledon Redefines Her Brand Identity?blur=25

Guest Column: Dr. Sandeep Goyal deep dives into what Brand Osaka is telling the world

Sandeep Goyal Jul 6, 2026 8:17 AM

Parvati Mohanakrishnan?blur=25

Prior to joining Ogilvy, she served as Vice President and Lead – Luxury & Lifestyle at MSL Group India

e4m Staff Jun 18, 2026 11:46 AM

Archana Balaji Promoted to Director of Business Partner Operations at Target?blur=25

Prior to her elevation, Archana Balaji held the role of Director - Marketplace Operations

e4m Desk Jun 15, 2026 5:04 PM

HDFC Bank?blur=25

According to a report by The Indian Express, the payment was allegedly meant to compensate MSRDC with “differential interest” on its deposits

e4m Staff May 27, 2026 7:32 PM

e4m Women Achievers Lifetime achievement award winners?blur=25

The awards ceremony celebrated the achievements of women leaders and veterans who continue to redefine the communications and PR landscape through purpose-driven leadership and industry impact

e4m Staff May 22, 2026 1:57 PM

Lucifer Circus?blur=25

Lucifer Circus was founded by Gaurav Chanana and now with Garima Vohra as Partner

e4m Staff Apr 28, 2026 6:58 PM

Sourabh Lohtia, PNB MetLife?blur=25

Sourabh Lohtia, Chief Marketing & Communications Officer at PNB MetLife, talks about their latest campaign with Smriti Mandhana, marketing in the insurance sector, and more

Shalinee Mishra Apr 23, 2026 12:58 PM

Rachana Sharma?blur=25

Prior to this, Rachana Sharma served as Head – Environment at JSW Cement

e4m Staff Mar 9, 2026 11:05 AM

Vinay Dhanani, President, Zepto?blur=25

Guest Column: Vinay Dhanani, President, Zepto, writes on how the AI Summit was a quieter demonstration of AI in action

e4m Staff Mar 4, 2026 11:44 AM

Archana Kapoor?blur=25

Archana Kapoor, Founder of SMART and The Radio Festival, shares insights on radio as critical infrastructure in the age of AI, roadmap for the future and more

e4m Staff Feb 16, 2026 11:14 AM

Ankuur Rajesh Kapila appointed National Sales Head at Zee5?blur=25

Kapila was earlier with JioHotstar as Vice President – Sports Gamification (Jeeto Dhan Dhana Dhan)

e4m Staff Feb 13, 2026 3:23 PM

Smriti Mandhana?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how Smriti Mandhana’s WPL triumph strengthens her brand equity

Ganapathy Viswanathan Feb 12, 2026 8:00 AM

Rachana Panda, Bayer?blur=25

This e4m Love x PR & Comms, Rachana Panda, VP & Cluster Comms Head , ASEAN, ANZ & South Asia, Bayer writes to the profession that shaped her worldview and sharpened her voice

Ritika Upmanyu Feb 9, 2026 3:50 PM

Hit or Miss: The week in ads?blur=25

As we go through this week, here are brands that traded loud claims for sharp insights, cultural cues, and stories that actually feel lived-in

Aryendra Khan Jan 24, 2026 9:41 AM

Smriti Mandhana x Zomato?blur=25

The film traces Smriti Mandhana’s journey, from major on-field achievements to personal challenges

e4m Staff Jan 19, 2026 1:09 PM

Archana Jain?blur=25

In her address, Archana Jain said that success in 2026 will belong to those who become the most trusted communications partners

e4m Staff Dec 17, 2025 5:56 PM

MartechAI Summit?blur=25

Most marketers use AI tools in silos (for segmentation or content, etc.), but true “agentic” systems coordinate them like a team of assistants.

Brij Pahwa Dec 11, 2025 3:00 PM

MarTechAI Summit 2025?blur=25

At the MarTechAI Summit, HDFC Bank CMO Ravi Santhanam unpacks how AI-powered brand engines demand clarity, real business problem-solving and a culture that celebrates experiments

e4m Staff Dec 10, 2025 1:39 PM

Smriti Mandhana?blur=25

Smriti Mandhana returns with OnePlus 15R’s “Power On, Limits Off” campaign, a day after announcing split from fiancé Palash Muchhal

Samya Rahuja Dec 8, 2025 3:04 PM

Gaurav Khanna wins Bigg Boss 19?blur=25

Farrhana Bhatt finished as the first runner-up in ‘Bigg Boss 19’, with comedian Pranit More taking the second runner-up spot

Shalinee Mishra Dec 8, 2025 9:23 AM

OnePlus Brand Ambassadors?blur=25

Jonathan, Kush Maini, and Nitanshi Goel have also been roped in as brand ambassadors

e4m Staff Dec 4, 2025 1:06 PM

Smriti Mandhana & Palash Muchhal?blur=25

Smriti Mandhana has removed her pre-wedding celebration posts with fiancé Palash Muchhal from social media after their wedding was postponed indefinitely due to a medical emergency in her family

Vaishnavi Deshpande Nov 25, 2025 2:38 PM

World Cup win, women's cricket, Jemimah Rodrigues, Smriti Mandhana, Harmanpreet Kaur?blur=25

While some industry watchers say brand endorsement monies coming for women's cricket won't be as big as it should, the optimists assert these names will evolve into strong personal brands

Aryendra Khan Nov 13, 2025 8:59 AM

Archana Jain, PR Pundit Havas Red?blur=25

exchange4media celebrates the 60 years of the PR industry stalwart, Archana Jain, CEO, PR Pundit Havas Red

e4m Staff Nov 9, 2025 10:00 AM

Hit or Miss: The week in ads?blur=25

A look at this week’s ad campaigns - while some melted our hearts, others failed to create a flutter

Soumya Gawri Nov 8, 2025 8:33 AM

women world cup?blur=25

The World Cup victory is expected to boost women team's brand valuation by 20–30%, say experts

Shalinee Mishra Nov 4, 2025 9:32 AM

Patanjali Foods?blur=25

The company spent approximately 2% of its Q2 FY26 revenue from operations on advertising and sales promotions

e4m Staff Nov 1, 2025 8:17 AM

Gandharv Tongia joins Samvardhana Motherson Group CFO?blur=25

Gandharv Tongia will officially take on the role on November 15, 2025

e4m Staff Oct 30, 2025 10:29 AM

Piyush Pandey?blur=25

Dr. Rachana Chowdhary, Creative Entrepreneur and Founder of MediaValueWorks, expresses heartfelt gratitude and remembrance for Piyush Pandey

e4m Staff Oct 28, 2025 6:11 PM

Sriram Santhanam?blur=25

Sriram Santhanam’s mandate includes guiding startups on architectural excellence, go-to-market enablement, and transforming ideas into commercially successful, long-term ventures

e4m Staff Oct 6, 2025 12:12 PM

Laqshya Pitch Best CMO Awards 2025: Darshana Shah honoured?blur=25

Darshana Shah is the Chief Marketing Officer of Aditya Birla Capital

e4m Staff Sep 24, 2025 5:25 PM

Meghana HS elevated to Group Head - Digital at WPP Media?blur=25

Prior to her elevation, Meghana held the role of Manager - Digital Planning and Strategy at the company

e4m Desk Sep 23, 2025 5:40 PM

Bruhat Bengaluru Mahanagara Palike?blur=25

While BBMP’s revenue target of Rs 500–800 crore annually grabbed headlines, many stakeholders e4m spoke to have expressed concerns about its feasibility

Pooja Yadav Sep 17, 2025 8:33 AM

Raanjhanaa?blur=25

The AI-altered re-release of ‘Raanjhanaa’ has reignited debate, as surveys reveal that 81% of global audiences seek transparency in AI use, with many preferring human-made films

Soumya Gawri Aug 19, 2025 8:22 AM

Archana Roche - New Lead Global Measurement & Analytics at Truecaller Ads?blur=25

Archana Roche has over 18 years of experience in digital measurement, ad effectiveness, and data strategy

e4m Staff Aug 12, 2025 12:13 PM

Archana Sinha, Chaitanya Kakkar, Nikhil Asopa, Protiti Bagchi, Sonam Pradhan, Sumiit Zawar, Kanchan Srivastava?blur=25

At e4m TechManch 2025, CX leaders across telecom, retail, pharma, and tech explored how AI, data, and design are redefining omnichannel engagement

e4m Staff Jul 21, 2025 1:32 PM

Rachana Panda, Bayer?blur=25

Rachana Panda, VP & Cluster Communications Head, ASEAN, ANZ & South Asia at Bayer, delivers keynote on future-proofing communications

e4m Staff Jun 27, 2025 3:40 PM

Herbalife India, Smriti Mandhana, Manika Batra?blur=25

The association has been extended for the brand’s vritilife Ayurvedic skin care range

e4m Staff Jun 23, 2025 12:23 PM

Dr Rachana Chowdhary?blur=25

She is also the Founder of MVW - MediaValueWorks & Director of Marketing and Communications

e4m Staff Jun 17, 2025 2:24 PM

Suhana Khan, adidas India?blur=25

The announcement with Suhana also marks a renewed spotlight on Originals’ classic sneaker franchises, Superstar

e4m Staff Jun 3, 2025 12:36 PM

A.S. Dulat?blur=25

According to journalist Jitesh Jethanandani, the confrontation occurred during an interview for Bharat Raftaar TV

e4m Staff May 22, 2025 9:41 AM