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Transforming Advertising: From Ads to Immersive Experiences?blur=25

As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll past

Aryendra Khan Jul 16, 2026 8:58 AM

Real-Time Intelligence Revolutionizes Modern Marketing Strategies?blur=25

AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is becoming the new competitive edge

Anuja Jain Jul 16, 2026 8:40 AM

Kumar Suryavanshii?blur=25

Guest Column: Kumar Suryavanshii, a Creative & Strategic Leader, explores on ageism in Indian advertising — an industry's uncomfortable truth

Kumar Suryavanshii Jul 16, 2026 8:22 AM

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how reputation has evolved from a by-product of good business into a strategic driver of business success

Ganapathy Viswanathan Jul 16, 2026 7:55 AM

MIB Expands Inter-Ministerial Committee to Include Community Radio?blur=25

New order supersedes May directive; adds CRS oversight, restructures leadership with dual MIB representation, corrects policy citation error

Imran Fazal Jul 15, 2026 9:59 PM

Nishant Daptardar Beyond Communication Solutions, Sonal Karolia Satav launch, Integrated Marketing Solutions, Brand Strategy Agency, Entertainment Communications, Public Relations Innovation, Creative Ideation Services, Strategic Partnerships in Marketing?blur=25

Beyond Communication Solutions brings together strategic communications, marketing, creative ideation, brand building and business solutions under one roof

e4m Staff Jul 15, 2026 5:02 PM

Ajay Gupte Joins Dentsu India as New COO to Drive Transformation?blur=25

Partnering closely with Harsha Razdan, CEO, South Asia, Ajay will accelerate dentsu's transformation by advancing strategic priorities and strengthening a future-ready operating model

e4m Staff Jul 15, 2026 4:23 PM

Beyond Communication Solutions?blur=25

Beyond Communication Solutions is a new-age communications, marketing and brand strategy company designed to help businesses, brands, creators and studios

e4m Staff Jul 15, 2026 3:54 PM

First Partners Celebrates 10 Years with New Leadership Team?blur=25

Atul Ahluwalia to assume role of Non-Executive Chairman; Dilip Yadav named Vice Chairman & CEO and Santanu Gogoi named Managing Director

e4m Staff Jul 15, 2026 3:01 PM

Somnath Adak Resigns as CEO of APTT, Lu Fang-Ming Takes Over?blur=25

Adak will be stepping down from his role on 21 August 2026 to pursue other opportunities

e4m Staff Jul 15, 2026 1:49 PM

Saurabh Wadekar?blur=25

Wadekar has been associated with MY FM for more than a decade

e4m Staff Jul 15, 2026 1:36 PM

Rubbal Datta Joins Mandrake Tech Labs as CEO-Designate?blur=25

Datta has over 26 years of leadership across government relations, media, and sports broadcasting, with senior roles at JioStar, Sahara India, Moser Baer, EuroKids, and Mahindra & Mahindra

e4m Staff Jul 15, 2026 12:49 PM

Ronak R Sheth Joins Neo Group as Chief Marketing & Growth Officer?blur=25

Prior to this, Ronak R Sheth was with 360 ONE as Chief Marketing Officer

e4m Desk Jul 15, 2026 11:55 AM

Himani Sarkar Promoted to General Manager, Asia at Thomson Reuters?blur=25

Prior to her promotion, Himani Sarkar held the role of Editor, Global News Desk/Specialist Editor, Asia Desk

e4m Desk Jul 15, 2026 11:43 AM

Nikhil Mehrotra Joins Zscaler as Senior Director of Marketing?blur=25

Prior to this, Nikhil Mehrotra was with Nutanix as Director, Field Marketing - India

e4m Desk Jul 15, 2026 11:35 AM

Clinton Jeff?blur=25

Jeff will continue to lead PR and comms for LEGO House while serving as the central communications lead for the wider LEGO Location-Based Experiences portfolio

e4m Staff Jul 15, 2026 11:27 AM

Diksha Sharma Appointed Assistant Manager of Digital Sales at The Hindu?blur=25

Prior to joining The Hindu, Sharma was with Associated Broadcasting Co. Pvt. Ltd. (TV9)

e4m Staff Jul 15, 2026 11:25 AM

Publishers File Lawsuit Against Google Over AI Training Practices?blur=25

Hachette, Cengage, Elsevier and author Scott Turow have filed a proposed class action in New York, accusing Google of unlawfully using millions of copyrighted books to develop its Gemini AI models

e4m Staff Jul 15, 2026 11:18 AM

How advertisers are planning print campaigns without a common benchmark?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how the IRS was once the common language of print advertising in India, and how its absence has reshaped media planning

Ganapathy Viswanathan Jul 15, 2026 10:58 AM

United Spirits Boosts Ad Spend by 16% to Rs 1,295 Crore in FY26?blur=25

USL has posted a nearly 4% rise in consolidated revenue from operations to Rs 27,816 crore in FY26

e4m Staff Jul 15, 2026 10:02 AM

AI?blur=25

According to a recent report, the National Payments Corporation of India is developing a common protocol through which verified AI agents could initiate UPI transactions within limits set by users

Shantanu David Jul 15, 2026 9:17 AM

Why premium pricing remains the biggest branding challenge for homegrown labels?blur=25

Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium

Sandhi Sarun Jul 15, 2026 8:42 AM

WAVES?blur=25

The impleaded entities include several of India's leading television networks, such as Zee Media, TV Today Network, ABP Network, Republic Media, Network18, Bennett Coleman & Co among others

Imran Fazal Jul 14, 2026 5:43 PM

Rajeev Beotra’s ‘Chronicles from Mehra World’?blur=25

In the second part of Rajeev Beotra’s ‘Chronicles from Mehra World’, the journey continues with humour, fitness, self-discovery and reinvention

Rajeev Beotra Jul 14, 2026 5:00 PM

Raj Nayak Takes Charge as Chairman & Managing Director of YAAP Digital?blur=25

Nayak has played a pivotal role in shaping India's media and communications industry

e4m Staff Jul 14, 2026 3:49 PM

Manoj Kumar Takes Charge as Director of Finance at JW Marriott Mussoorie?blur=25

He served as part of the hotel's finance leadership between September 2018 and December 2021

e4m Staff Jul 14, 2026 2:29 PM

Md. Rizvi, Founder & Chairman, OneXtel Communication Media?blur=25

OneXtel Communication Media will help strengthen Times Network’s branded content and experiential platforms across key sectors

e4m Staff Jul 14, 2026 2:25 PM

Yashita Jhurani Joins OpenAI as New Policy Advisor?blur=25

Yashita Jhurani joins after a 2-year stint with Krea University

e4m Desk Jul 14, 2026 1:37 PM

Shivang Jain Appointed CEO of BTM Ventures, Parent of Reginald Men?blur=25

Jain was earlier VP, Corporate Strategy and Chief of Staff at Honasa Consumer

e4m Staff Jul 14, 2026 1:05 PM

Bacardi Names Mahesh Kanchan as New Managing Director for India?blur=25

Succeeds Vinay Golikeri, who steps up into the Regional President role for Asia, Middle East and Africa (AMEA) and Global Travel Retail (GTR), Bacardi

e4m Staff Jul 14, 2026 12:58 PM

Paramount's $110 Billion Warner Bros. Discovery Deal Faces Legal Challenge?blur=25

California and 11 other states in the US have filed suit seeking preliminary injunction

e4m Desk Jul 14, 2026 11:40 AM

Sanchit Kashyap Appointed Sr VP at Indian Express Group for Digital Video?blur=25

Prior to this, Sanchit Kashyap worked at TV Today Network's Hindi digital news platform 'The Lallantop'

e4m Staff Jul 14, 2026 10:47 AM

India's Media Agencies Race for Trusted Data in the AI Era?blur=25

Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, writes agencies need to prove their data can be trusted at speed, across channels, and complex ecosystems

NATIVE CONTENT Jul 14, 2026 10:03 AM

Lalit Ahuja Takes Over as COO of DMart - Avenue Supermarts?blur=25

Lalit Ahuja joins after a 11-year stint with Zydus Wellness

e4m Desk Jul 14, 2026 10:02 AM

barc?blur=25

The Kerala High Court disclosure is also feeding into a separate, and arguably bigger, storm brewing around BARC's leadership

Imran Fazal Jul 14, 2026 9:27 AM

avas Media Network UK Named Global Media Agency for Candy Crush?blur=25

The duties will be carried out through the Arena Media UK gaming team

e4m Staff Jul 14, 2026 9:25 AM

Sneha Kanukolanu Joins Mia by Tanishq as New Marketing Lead?blur=25

Prior to this, she served as Head of Marketing at The Bear House

e4m Staff Jul 14, 2026 9:20 AM

Ankur Parmar | Mahindra Lifespace Developers Ltd?blur=25

Ankur Parmar, CMO of Mahindra Lifespace Developers Ltd, says AI is reshaping search, customer journeys and agency relationships, changing how brands are discovered, built and trusted

Sandhi Sarun Jul 14, 2026 8:59 AM

Pankaj Pawar Takes Over as CEO of Jio Platforms Ahead of IPO?blur=25

Pankaj Pawar, also Managing Director of Reliance Jio Infocomm, replaces Kiran Thomas

e4m Desk Jul 14, 2026 8:54 AM

Nand Kishore Goenka?blur=25

Goenka was a revered personality whose life was defined by strong values, humility, compassion and unwavering dedication to serve the society

e4m Staff Jul 14, 2026 8:02 AM

Sunil Gautam?blur=25

exchange4media wishes Sunil Gautam a very happy birthday and celebrates a remarkable legacy that continues to inspire India's communications fraternity

e4m Staff Jul 13, 2026 9:31 PM

DEPT's Jonathan Whiteside and Yash Mody on Why Agentic AI Requires Enterprise Redesign?blur=25

DEPT® executives explain why agentic AI requires enterprises to redesign workflows, strengthen governance and combine AI agents with human oversight.

Brij Pahwa Jul 13, 2026 6:42 PM

barc?blur=25

Says exclusion of landing-page viewership is a scientific audience measurement principle, not a restriction on channel placement; argues petition challenging policy is not maintainable

Imran Fazal Jul 13, 2026 5:36 PM