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TikTok EduTok

The programme is aimed at supporting first-time internet users by giving them access to education content created by TikTok, said Sachin Sharma, Director of Sales and Partnerships, TikTok India

exchange4media Staff 1 day ago

Zee TV’s #MovieMasti filter

The channel amplified the social media phenomenon of its hit game show ‘Movie-Masti with Maniesh Paul' and promoting #MovieMasti filter in a never-seen-before roadshow format

exchange4media Staff Oct 18, 2019 3:46 PM

genpact

Rightpoint's Co-founder Ross Freedman will continue as CEO of this business

exchange4media Staff Oct 16, 2019 12:11 PM

Geometry

Geometry Encompass Founder & MD Roshan Abbas and CEO Ranjit Raina share with exchange4media that the agency has a slew of new business wins

Misbaah Mansuri Oct 16, 2019 8:50 AM

Artificial Intelligence

Artificial Intelligence is changing the customer servicing scene and helping brands to establish better communication through cost-effective technology, say experts

Shreshtha Verma Oct 16, 2019 8:40 AM

Paes

Sony Pictures Networks India has been selected as exclusive TV and digital rights holder for India and the subcontinent

exchange4media Staff Oct 15, 2019 3:28 PM

Josh Gallagher

Josh Gallagher, Chief Product Officer, APAC, MediaCom, believes growth in e-commerce retail in India will accelerate a change in the way brands grow

Shikha Paliwal Oct 15, 2019 8:39 AM

Alok Bajpai

Bajpai, Co-founder and CEO, ixigo, spoke about Zero Dollar Marketing and how it is leveraging the power of content, videos and social media to drive more app adoption and brand awareness

exchange4media Staff Oct 14, 2019 8:34 AM

Kavita Nair

Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke on 'Consumer-centricity in Designing Mobile Experiences' at the e4m Screenage mobile marketing conference

exchange4media Staff Oct 14, 2019 8:29 AM

Screenage Panel 2

At the e4m Screenage mobile marketing conference, experts say performance marketing campaigns should go through 3 phases- brand recognition, monetisation & re-targeting the brand

exchange4media Staff Oct 14, 2019 8:25 AM

Waqt Kuch Apna Banane Ka

The campaign conceptualised by Lowe Lintas showcases the product's Nutri FreshLock Technology that helps to keep food fresh

exchange4media Staff Oct 12, 2019 4:00 PM

e4m recap

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 12, 2019 9:14 AM

Screenage Panel 1

Experts opine that the ecosystem is far larger and it won’t be a case of 'this vs that', with emerging mediums interplaying with each other

exchange4media Staff Oct 12, 2019 8:57 AM

SaurabhMittal

Mittal, Head -Open Banking, Remittance and KYC, Phonepe, says payment platforms should work on winning trust of consumers

exchange4media Staff Oct 12, 2019 8:52 AM

Screenage and Maddies

The Screenage Mobile Marketing Conference and Maddies were held on October 11 at the ITC Maratha, Mumbai

exchange4media Staff Oct 12, 2019 8:39 AM

SachineKhaire

We look at technology in a way that it can create maximum good for us as well as our customers, says Khaire, Principle Architect, Vistara -Tata Sia Airlines Limited

exchange4media Staff Oct 12, 2019 8:22 AM