fi
Guest Column: Senior business leader Taranjeet Singh writes that as AI makes sales execution faster, human judgment and the ability to build trust are becoming real differentiators
‘AI creator’ labels are being replaced with ‘AI-generated profile’ as brands increasingly experiment with synthetic creators and digital likenesses
The issue brings together an in-depth look at Tata’s leadership transition and a comprehensive fintech package spanning AI, payments, lending, wealthtech and financial inclusion
Dentsu India faces renewed regulatory scrutiny, say sources. The raids are suspected to be conducted by the Income Tax department
News genre alone has cost the ratings body over ₹15 crore since March; a full-genre freeze from July could wipe out several times its annual revenue
Prior to this, Gijs de Bruijn was with Accenture Song as Managing Director
Prior to her promotion, she served as IBP- Demand Planning Lead France (Strategy & Transformation)
AI lip-sync technology from NeuralGarage enables theatrical films to cross language barriers while preserving natural lip movement, including IMAX and multi-language releases
e4m Staff Aug 31, 2026 2:07 PM
Previously, Verma was Associate Brand Manager at Himalaya Wellness Company
e4m Staff Aug 31, 2026 11:54 AM
Mendonza will lead the creative function across 0101.Today’s Mumbai and Delhi operations
e4m Staff Aug 31, 2026 11:26 AM
The mandate will see OMD India lead the brand’s media strategy, planning, and execution
e4m Staff Aug 31, 2026 11:03 AM
At Knack RCM, she will oversee the company’s brand positioning and marketing initiatives across channels
e4m Staff Aug 31, 2026 10:08 AM
Jio Platforms plans to issue up to 27 crore fresh equity shares, representing around 2.9 per cent of its post-issue equity base
e4m Staff Aug 29, 2026 6:27 PM
Vohra brings over two decades of experience across the beauty, personal care and FMCG sectors
e4m Staff Aug 29, 2026 8:30 AM
Goenka urged people to consider Chandra’s version of events before drawing conclusions
e4m Staff Aug 29, 2026 7:35 AM
Essel Group chairman has alleged that TV18 and CNBC pushed a misleading narrative around his debt and raised claims dating back to 2019
e4m Staff Aug 28, 2026 10:15 PM
Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution
Shantanu David Aug 28, 2026 8:47 AM
In a statement issued from his office, Chandra said he had not personally borrowed money from the lenders and had acted only as a personal guarantor for loans raised by Essel Group companies
e4m Staff Aug 27, 2026 6:00 PM
The firm has released three films featuring JordIndian, Vishakha & Divesh, and Biji Basheer
e4m Staff Aug 27, 2026 3:55 PM
A single global destination for sports fans, offering sports content, live streaming, stats, community, experiences and social contests
e4m Staff Aug 27, 2026 1:51 PM
Prior to this, she was serving as Head of Communications for Lenovo India
e4m Desk Aug 27, 2026 12:21 PM
The order clears way for implementation of the repayment plan under the Insolvency and Bankruptcy Code
e4m Staff Aug 27, 2026 9:45 AM
Wearables turn profitable, and finance costs fall sharply even as topline stays flat
e4m Staff Aug 26, 2026 6:57 PM
He mostly recently served as President and Chief Operating Officer at Servion
e4m Staff Aug 26, 2026 6:34 PM
Prior to joining YRF, Jethi served as Head of Business Development at Cornerstone Sport and Entertainment Private Limited
Sanyukta brings two decades of corporate and technology communications experience across India and Southeast Asia
e4m Staff Aug 26, 2026 2:47 PM
CineNow aims to deploy US$150 mn across 30+ films over six years, with a focus on building long-term value across theatrical, streaming, international distribution, music, licensing and other rights
e4m Staff Aug 26, 2026 2:36 PM
Firstpost Flaunt will explore the ideas, experiences, craftsmanship and personalities shaping contemporary luxury
e4m Staff Aug 26, 2026 10:29 AM
The discussions come at a time when the government is increasingly positioning the creative economy
e4m Staff Aug 26, 2026 9:44 AM
Every winner was decided by weighing multiple sources of evidence including employee happiness dialogue results, sentiment analysis, external feedback and a detailed Culture Audit
e4m Staff Aug 25, 2026 5:09 PM
The appointments have come across media, content, cinema, sponsorships & OOH verticals
e4m Staff Aug 25, 2026 12:51 PM
In his new role, he will take on the corporate communications mandate at InCred Financial Services.
e4m Staff Aug 25, 2026 12:48 PM
As consumers move between television, CTV, YouTube, Instagram, mobile and the open web, marketers are questioning whether impressions and reach are still enough to judge advertising effectiveness
e4m Staff Aug 25, 2026 12:40 PM
The ad drew flak for the actor’s Indo-Western styling in a rakhi campaign, but many defended it by calling it a contemporary expression
e4m Staff Aug 25, 2026 11:42 AM