fi
From Heinz's Penalty Packets to Coca-Cola's collectible cans, brands are using packaging to win fans' attention
Aryendra Khan Jul 11, 2026 9:06 AM
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
Shakdher joined Paytm in October 2024 after his exit from Ola where he was Chief Business Officer
e4m Staff Jul 10, 2026 1:27 PM
As per the company’s FY26 annual report, higher marketing investments were supported by cost efficiencies despite inflationary pressures
e4m Staff Jul 10, 2026 1:13 PM
According to reports, the committee has been tasked with reviewing the film's content and will submit its recommendations to the Centre
e4m Staff Jul 10, 2026 9:16 AM
As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust
Anuja Jain Jul 10, 2026 9:03 AM
According to the network, 10-second advertising rates have reached ₹20-25 lakh during the knockout stage; over 22 brands have partnered across television and digital platforms
e4m Staff Jul 10, 2026 8:03 AM
Prior to this, Kyle Harman-Turner was with AMV BBDO as Executive Creative Director
The board has cleared preferential allotment at Rs 479 per share for the capital infusion
From FIFA’s global scale to Wimbledon’s younger audiences and pickleball’s growing appeal, non-cricket sports are opening new opportunities for brands across campaigns, sponsorships and advertising
Sandhi Sarun Jul 9, 2026 9:03 AM
Earlier, he was Editorial Director of India News of ITV Group Since 2022
In his new role, he will continue to report to Rahul Chari, Co-founder of PhonePe.
From Messi's redemption arc to Egypt's tournament exit, brands found plenty to work with on social media
Aryendra Khan Jul 8, 2026 2:03 PM
ON PURPOSE will support BISFF with strategic comms, media relations, and storytelling aimed at expanding the festival’s visibility and reinforcing Bengaluru’s position as a vibrant cultural hub.
Roli Shrivastava will lead marketing across Hocco Ice Creams, Hocco Restaurants, Hocco Eateries, Hocco Foods, and Huber & Holly Ice Creams
e4m Staff Jul 8, 2026 12:32 PM
Mehta brings over 20 years of experience across business strategy, marketing and content thought leadership
e4m Staff Jul 8, 2026 12:23 PM
Mrinall Dey has founded Brevanta Communications to offer strategic counsel to business leaders after a successful career in corporate communications
e4m Staff Jul 8, 2026 12:16 PM
The report says digital adoption has helped nearly 60% of MSMEs achieve double-digit revenue growth with AI expected to unlock up to 30-35% improvement in profitability for businesses
e4m Staff Jul 8, 2026 12:06 PM
Kareena Kapoor Khan has been the brand ambassador for Fizzy Goblet since 2022
e4m Staff Jul 8, 2026 10:49 AM
At Cannes Lions 2026, AI was no longer the headline act. The focus shifted to how technology can solve real problems, elevate craft and deliver meaningful creative outcomes
Aryendra Khan Jul 8, 2026 9:21 AM
Yener brings more than 14 years of experience in brand building, digital transformation and marketing strategy
Rajeev Beotra retired from HT Media last year after stepping down as Executive Director – Revenue
Jessamine Avila has over two decades of experience in marketing and brand building
Raphaël de Andréis has taken up the new role in addition to his responsibilities as CEO Western Europe
e4m Staff Jul 7, 2026 11:24 AM
He has held senior positions at Essence, Omnicom Media Group, Madison and Mindshare
Prior to this, Priya Narayanan was with Nokia Bell Lab as Principal Consultant
This is in addition to his current role as Chief Revenue Officer – Sports & Special Projects
Prior to joining IGP, Rohit served as a senior-level finance leader at Import Express Private Limited and O1 India Private Limited
The sixth edition of India’s leading fintech conference returns on 10 July 2026 at Taj MG Road, Bengaluru
This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands
e4m Staff Jul 6, 2026 11:57 AM
Previously, he was EVP Global Creative Innovation, Chief Creative Officer Asia Pacific at Gloin Ketchum
e4m Staff Jul 6, 2026 11:08 AM
Salvan was previously with the Japan Bank for International Cooperation
Milind Pathak is also the Founder and Chief Architect of Candescent Intelligence
According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%
Anuja Jain Jul 6, 2026 9:09 AM
Swapan Seth pens a tribute for advertising and marketing veteran Jishnu Sen
Several legal experts also questioned whether the MIB is the appropriate authority to issue such directions in the first place
Imran Fazal Jul 4, 2026 5:47 PM
According to the notification, infringing activities on Telegram include the unauthorised copying, hosting, streaming, distribution and sharing of cinematograph films
The analysis was based on commercial advertising aired during breaks in live matches across seven linear television channels and four CTV language feeds
The working title of the book is The Unsung Frontier: Exclusion, Alienation and the Making of Conflict in the Indian Northeast
Chief Growth and Marketing Officer for India & Emerging Markets moves on, marking the end of a five-year stint with the adtech company
