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Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty
Ganapathy Viswanathan Jun 9, 2026 9:17 AM
WPP's latest move looks less like an internal reshuffle and more like a response to where the market is heading, decodes Dr. Annurag Batra, Chairman & Editor-in-Chief, e4m
Dr Annurag Batra Jun 8, 2026 1:07 PM
With insurance, mattresses, appliances and finance brands embracing creator-led, entertainment-first marketing, experts say brand personality now drives visibility, engagement and cultural relevance
Sunidhi Vijay Jun 8, 2026 8:32 AM
BW Wellbeing World of BW Businessworld is back with its annual conference, the 5th edition of the Festival of Wellbeing & Awards, to celebrate wellness, harmony, and evolution
e4m Staff May 23, 2026 3:53 PM
Dr. Annurag Batra, Chairman & Editor-in-Chief of BW Businessworld Group and e4m, spoke to Dheeraj Sinha, CEO-McCann Group, on key opportunities and challenges reshaping the Indian ad industry
e4m Staff May 21, 2026 3:21 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes how PR has evolved from a peripheral function to a strategic driver of reputation
Ganapathy Viswanathan Apr 21, 2026 6:08 PM
Retail media has evolved from a conversion tool into a seamless ecosystem shaping discovery, decision, and purchase in real time, share experts at e4m RetailEx Conference 2026
e4m Staff Apr 17, 2026 1:25 PM
The book is authored by senior journalist, Padma Shri awardee and noted writer Alok Mehta
e4m Staff Feb 22, 2026 12:46 PM
The launch event is expected to draw several prominent political and public figures
e4m Staff Feb 21, 2026 12:32 PM
NODWIN Gaming will continue supporting EVO’s expansion across emerging markets
e4m Staff Feb 20, 2026 10:57 AM
Alok Mehta, veteran journalist, broadcaster and Padma Shri awardee, discusses his new book, ‘Revolutionary Raj: Narendra Modi’s 25 Years’, with e4m
Ruhail Amin Feb 19, 2026 5:08 PM
This coffee table book, published by Shubhi Publications, provides a detailed analysis of Prime Minister Modi's 25 years in public life and governance
e4m Staff Jan 15, 2026 3:37 PM
Most recently, Clavell Santiago served as Head of Sales – HoReCa, leading Evocus’s entry into the HoReCa segment
e4m Staff Jan 14, 2026 12:36 PM
The session featured Bharat Sethi (Founder, Rage Coffee), Aman Jain (CEO, Doodhvale Farms), Ankur Bhatia (Founder, Jimmy’s Brand) and Sahil Dharia (Founder & CEO, Soothe Healthcare)
e4m Staff Sep 4, 2025 11:45 AM
This special edition features insightful contributions and interviews of renowned security stalwarts
e4m Staff Aug 30, 2025 7:08 PM
Prior to his elevation, Devon DeBlasio held the role of Vice President of Product
e4m Desk Aug 18, 2025 12:56 PM
As part of the agreement, Revolut Business will be fully integrated into the team’s financial operations
e4m Staff Jul 30, 2025 1:24 PM
From building a category in the hydration segment to focusing on innovation, Sonam Pama, Head of Marketing, Evocus tells us how organic marketing and being seen at the right places has paid off
Simran Sabherwal Jun 16, 2025 5:28 PM
Over 500 farmers from 20 districts gathered at The Capitol Hotel, alongside ministers, agri-technocrats, researchers, and rural change makers
e4m Staff May 28, 2025 11:33 AM
Young entrepreneurs share their entrepreneurial journey, learning and challenges they learnt to tackle along the way at the 3rd edition of e4m’s D2C Revolution
e4m Staff Sep 24, 2024 11:30 AM
At e4m D2C Revolution Summit 3.0, experts shared valuable insights on the challenges, strategies, and dynamics of growing a direct-to-consumer (D2C) brand in today’s fast-evolving market
e4m Staff Sep 21, 2024 9:48 AM
At e4m D2C Revolution Summit 3.0, Drishti Anand and Vidit Jain shared key insights on building and scaling successful D2C brands
e4m Staff Sep 21, 2024 9:05 AM
At the e4m D2C Revolution Summit 3.0, industry leaders shared insights on mastering digital marketing for D2C success
e4m Staff Sep 20, 2024 1:29 PM
Speaking at the e4m D2C Revolution Summit 2024, T Koshy, Managing Director and CEO of ONDC, addressed the open digital commerce ecosystem’s growth in Bharat's D2C landscape
e4m Staff Sep 20, 2024 9:10 AM
VS Kannan Sitaram, Co-founder and Partner, Fireside Ventures, engaged in an interesting conversation with Nawal Ahuja, Co-Founder of exchange4media, at the e4m D2C Revolution Summit 2024
e4m Staff Sep 20, 2024 8:34 AM
Pradeep Lamba will lead the charge in devising and executing comprehensive marketing strategies aimed at enhancing the overall brand presence of Revolt Motors
e4m Staff Mar 19, 2024 3:25 PM























